What Is The Impact Of The Epidemic On The Apparel Retailing Industry? In The First Quarter, The Retail Sales Of Clothing And Footwear In China Decreased By 32.2% Compared With The Same Period Last Year (Table).

China business intelligence network: at the end of 2019, the new coronavirus infection cases began to appear in Wuhan, and gradually spread to all parts of the country, which posed a great threat to the health and safety of the people, and also caused different degrees of influence on all walks of life. The epidemic directly affects the catering and retail consumption during the Spring Festival holiday, and the performance of the required channels is relatively good. It is affected by the new crown pneumonia epidemic. During the period of 2020, the operation of the stores under shopping centers, shopping centers and franchised stores is not good, while providing the necessities, the supermarket channels and the online channels that can be distributed at home are the first choice for consumers to make daily purchases during the epidemic period. Nationwide demand for basic commodities such as rice, grain and oil has increased sharply. So what is the impact of the epidemic on the clothing industry?

According to the National Bureau of statistics, According to the statistics of the National Bureau of statistics, in March 2020, the total retail sales of social consumer goods totaled 26450 billion yuan, down 15.8% from the same period last year (18.1% below the price factor, the nominal growth in addition to the special description), and the decline was narrowed by 4.7 percentage points from 1 to February. In 1-3 months, the total retail sales of social consumer goods totaled 78580 billion yuan, down 19% from the nominal level. In terms of footwear and apparel retailing, the total retail sales of shoes and hats and garments in 2020 1-3 amounted to 225 billion 200 million yuan, down 32.2% compared with the same period last year.

2019-2020 China's total retail sales of footwear and apparel and year-on-year growth

Source: National Bureau of statistics, China Industrial Research Institute

From the perspective of the growth of retail sales of footwear and clothing, the total retail sales of footwear and clothing in the 1-3 months of 2020 decreased by 32.2% compared with the same period last year.

2019-2020 China's growth in retail sales of footwear and clothing and total retail sales of consumer goods

Source: National Bureau of statistics, China Industrial Research Institute

For more information, please refer to the "2020-2025 year Research Report on China's apparel industry market prospects and investment opportunities" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.