The Domestic Garment Industry Suffered Severe Attacks In The First Quarter Of 2020.

 

Statistics from the National Bureau of statistics show that in the first quarter, sales of clothing, shoes and hats and needle textiles in China fell by 32.2% to 225 billion 200 million yuan, and the travel restrictions and mass shopping malls and retail businesses closed down, resulting in a shrinking consumer market, although 3 The month has been opened one after another, and the electricity supplier channel has continued to operate. The consumption of essential commodities has increased rapidly, and most of the categories have dropped significantly.

 

The 2019 annual report released by the clothing brand of the old brand shows that in 2019, the company achieved operating income of 5 billion 482 million yuan, a decrease of 28.59% compared with the same period in 2018, and a net profit loss of 813 million yuan, down 2114.61% from the same period last year.

 

A consumer industry analyst said: "the domestic apparel industry is undergoing a large-scale reshuffle. In 2020, under the more severe economic and demand situation, the intensity of the shuffling will be particularly cruel. "

 

From the profit point of view, clothing stores are more seriously damaged than franchised stores. The former consumer industry analyst pointed out: "franchised stores are characterized by early delivery, and shipping generates revenue. For example, the direct store mode is also required to pay higher fixed costs. "

 

From the annual report, it is not optimistic for the owners to do leisure and children's clothing and join stores.

 

GF Securities pointed out that the apparel home textile listed companies regard social networking and online business as the first form of self-help, and have achieved good results.

 

In the first quarter, a small number of garment listed companies with production conditions were transformed into production lines, production masks and protective clothing.