Kappa'S Parent Company China Trend Net Profit Rose To 493%

According to public information, China trend group is a leading international sportswear brand enterprise in China, mainly engaged in the design, development, marketing and distribution of brand sportswear. In 2008. China has taken an important step in its development by acquiring phenix, which owns kappa brand and phenix brand in Japan, thus opening a new chapter of the group's multi brand strategy.

Recently, China trend released the first half of fiscal year 2021 performance report, according to the report, the group's net profit is the most eye-catching performance, "outstanding encirclement" to obtain a large growth. In addition, the sales volume of China trend has also increased, but it is still a little lower than the net profit. From the overall performance of the group, the performance is still very excellent, performance beyond expectations.

Specifically, the performance report for the first half of the six months ending September 30, 2020 shows that China trend has increased by 493% year-on-year to 1.116 billion yuan, with revenue of 899 million yuan, which is equal to that of the same period last year, with relatively excellent performance. Especially under the impact of this year's epidemic, performance growth is the reappearance of strength.

Compared with the total sales volume of RMB 6.87 billion, the sales volume of children's wear decreased by RMB 6.67 billion compared with the total sales volume of RMB 6.7 billion. It is obvious that the growth of kappa is an obvious reason for the group's success.

The good performance of the performance report in the first half of the year also gives China great confidence in its trend. It said channel inventory has been significantly reduced to eight months, and this good phenomenon will continue, and is expected to be further reduced in fy2021.

It is worth noting that China trend, like many groups, has achieved excellent performance through online channels. It is reported that its online channel recorded a 23% growth. Or with the stability of the epidemic situation, a large number of offline stores were restarted, and the consumption power was released. The offline stores of China Dongxiang recorded an increase of 11%.

As for the online growth, China's trend has benefited from the increase in online investment this year. In addition, China trend also said that it would focus on online channels and pay close attention to the progress of digitization. This year's low efficiency stores will continue to promote the development of the group's offline stores. As of September 30, 2020, the number of kappa brand stores excluding kappa children's wear business and Japan business is 1153.