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Industry Leaders Gather In Puning To Explore Opportunities For Common Progress Of Underwear Industry

2021/7/22 14:29:00 176

　　 On July 20, the Chaoshan underwear industry development exchange meeting, specially organized by China Knitting Industry Association, China Council for the promotion of international trade and the textile industry branch of China Council for the promotion of international trade, was successfully held in Puning, Guangdong Province.

　　 Lin Yunfeng, President of China Knitting Industry Association, Qu Jing, vice president and Secretary General of China Knitting Industry Association; Chang Qing, vice president of textile industry branch of China Council for the promotion of international trade; Wang fenjuan, vice mayor of Puning Municipal People's government; Dai Zhenzhou, deputy director of Puning Municipal People's Government Office; Huang Shaobin, deputy director of Puning industry and Information Technology Bureau, Yang Xiaoxi, office of the leading group for promoting the transformation and upgrading of the textile and garment industry in Puning City, Li Tianjian, general manager of Shanghai sangun Group Co., Ltd., Hu Wencheng, President of Shanghai Jinyi Intelligent Technology Co., Ltd., Liu Fengrong, Deputy Secretary General of knitwear branch of national textile Standardization Technical Committee, and Yang Lifu, commercial director of jiejie fashion industry comprehensive service system, Rao Jie, CEO of Jielian underwear Baba and other leaders and guests attended the exchange meeting. Nearly 100 colleagues from Chaoshan underwear industry attended the meeting, with full seats and warm atmosphere.

Wang fenjuan

　　 In her speech, Wang fenjuan introduced that Puning is a famous "fast fashion clothing city" at home and abroad. The textile and garment industry has a large scale, especially underwear, which accounts for half of Puning's textile and garment industry. In recent years, Puning City takes the textile and garment industry as the top priority of economic development, strives to promote the transformation and upgrading of the textile and clothing industry, deeply excavates the "underwear" culture of Puning, improves and expands the brand effect and driving ability of "China textile industry base city", and constantly promotes the leap forward development of Puning economy.

　　 She said that recently, Puning has been recognized as the national foreign trade transformation and upgrading base of underwear categories, further enhancing the influence and radiation of Puning's regional brands. The holding of Chaoshan underwear industry development exchange meeting is also to explore a new path of high-quality development of manufacturing industry with industry leaders and experts, enhance information exchange among industries, and promote collaborative innovation and development of textile and garment industry cluster. It is hoped that the participants will actively participate in this activity, make full use of this exchange meeting, integrate resources, deeply cooperate, and promote the common development of the industry.

Lin Yunfeng

　　 Speaking at the meeting, Lin Yunfeng said that China's knitting industry is a whole industry chain industry covering underwear, T-Shirts, socks, knitwear, knitted leisure sportswear, knitted fabrics and other categories. In 2020, there are 5884 Enterprises above the designated size in the knitting industry, with the main business income of 570799 billion yuan and the output of 12.980 billion pieces of knitted clothing. Underwear industry is the main pillar industry of knitting industry. Chaoshan underwear cluster in Guangdong is one of the largest production bases of underwear industry in China. Four of eight underwear industry clusters are in Chaoshan area. Among them, Liusha East Street of Puning City is named "China underwear famous town" by China Knitting Industry Association, which plays an important role in the industry.

　　 He said that the purpose of holding this exchange meeting is to provide market promotion information and platform for Puning underwear industry, share famous brand experience, transmit cutting-edge trends, and provide professional support for Puning to build a "national foreign trade transformation and upgrading base (underwear)", boost the high-quality development of clusters and enterprises. It is hoped that Puning underwear industry will further promote the transformation and upgrading of foreign trade of traditional advantageous industries, enhance the influence and radiation of regional brands, and expand and strengthen the characteristic industry of Puning underwear.

　　 The meeting was presided over by Xu Guoqiang, Deputy Secretary General of China Knitting Industry Association. The pH value organizing committee, representatives of leading enterprises in the industry, authoritative lecturers of fashion trends and other guests deeply shared and exchanged the business significance of an efficient professional platform, high-quality brand operation experience, the latest information of the underwear industry, and the integration direction of industrial chain resources. The internal and external environment faced by the current development of the industry was discussed, and the opportunity for the common progress of the underwear industry was explored.

　　 Professional platform sharing

Chen Dan

　　 Chen Dan, deputy director of the fifth Exhibition Department of the textile industry branch of China Council for the promotion of international trade, introduced pH value, a professional knitting exhibition platform. After 14 years of intensive professional industry resources, pH value has become a professional industrial trade fair focusing on knitted apparel / apparel products, with more than 500000 professional buyers database, covering the whole year's purchasing season of the domestic market. Each year (Shanghai Spring and summer, Shanghai Autumn and winter, Dawan District) receives nearly 100000 professional buyers, There are nearly 70 on-site business activities and nearly 30 forum release shows in each exhibition, which are regarded as the best choice for enterprises in the industry to quickly broaden market channels and create regions and enterprise images efficiently. Puyuan, Haiyang, Qinghe, Dalang, Datang, Haining, Shanghai, Liaoyuan, Yiwu, Qingshanhu, Shuiguo, Yanbu, Xiaolan, Jinjiang, Zhangcha, Guli, etc Seventeen famous domestic knitting industry clusters in Huaibin keep close interaction with pH value.

　　 On leading enterprises

Li Tianjian

　　 Li Tianjian brought the sharing of "three guns never stop innovation road". In recent years, sangun has promoted the transformation and upgrading of enterprises mainly through channel expansion, innovative products, digital empowerment and other measures. To set up shoppingmall, community flagship store and fashion department store; Through the "power of fashion" and "power of youth" to embrace the new generation of consumer groups and publicity flow; At the same time, we have increased the construction of overseas bases, actively built the transnational industrial chain of self-supporting business, and realized the AI force's involvement in design improvement through cooperation with external resources. With in-depth penetration of resources inside and outside the industrial chain and fully grasping the market demand dynamics, sangun, a leading brand, is still in its prime.

Hu Wencheng

　　 Hu Wencheng shared with "social new retail, reconstruction of people and goods yard". He said that the current social new retail needs to restructure the people's and goods yard, in the four directions of thinking, products, stores and brands. Specifically, thinking reconstruction is reflected in the development of products according to user needs, the design of market demand mode, and the layout of development trend ecology; Product restructuring should focus on the production of drainage products, high-end products and profit products; The reconstruction of stores should be arranged from the direction of live broadcast, e-commerce and entity; Brand reconstruction is carried out from three aspects: quality, appearance and publicity.

　　 Information authority guidance

Liu Fengrong

　　 Liu Fengrong introduced the quality status and standard development trend of knitted underwear products. She said that knitted underwear is one of the most concerned clothing varieties in the textile and clothing market, known as "the second skin of the human body". The era of blind consumption has gone away, rational consumption has become a habit, and the quality and comfort of underwear products have become the main demands of consumers. If you want to win the long-term trust of consumers, "Originality and quality" and "emphasis on consumption experience" should be put into practice.

　　 The experts and consultants from the design and fashion industry comprehensive service system also brought in-depth explanation on "insight and theme trend of underwear industry in spring and summer 2022", and the response was warm.

　　 It is understood that in recent years, the market scale of China's underwear industry has always maintained a high growth rate, and the industrial growth space is still huge. At present, the existing domestic underwear enterprises are mainly concentrated in Guangdong, the Yangtze River Delta and other southeast coastal provinces, while Puning has the best quality and complete industrial chain advantages in China, with obvious competitive advantages, and the industrial scale and volume are second to none in the industry.

　　 The network has indeed shortened the distance between the end consumers and the upstream manufacturers, but the industrial procurement channels in the industry, especially the underwear industry procurement, involve a series of non-verbal describable "tactile indicators" such as comfort and skin feeling, which still need to maintain a certain degree of materialization and directness. In particular, driven by the "double cycle", the domestic market cake is divided twice, and the powerful Puning underwear and other "liquor fragrance Lane deep" strength clusters and enterprises need to rely on professional industry platform to achieve the industry's high light moment efficiently and quickly. PH value is the breeze recognized by the industry colleagues. We will work hand in hand to carry forward the past and open the future.

　　 The successful holding of the "peer to peer review the trend and tide" underwear industry development exchange meeting in Chaoshan deeply discussed how to further enhance the leading role of Puning underwear in the industry in foreign trade transformation and promote the high-quality development of Puning underwear industry. Through the sharing of dragon head enterprises and new model leaders, we explored the development of knitting enterprises More future and more possibilities of industrial optimization.