Fujian'S First Taobao Tmall Business Center Settled In Quanzhou

How strong is Quanzhou? The garment factory can produce a new product in two hours. The pastry company won the first category in the special sales channel in two months. The young people in villages and towns have built a new 10 billion industrial belt with Taobao in ten years. In recent years, the "digital speed" staged by Quanzhou enterprises is amazing, and this momentum will be even more rapid in the future.

A few days ago, Fujian's first Taobao tmall business center officially landed in Quanzhou, becoming another key project of Alibaba for Quanzhou Industrial Belt merchants. Quanzhou factories and enterprises will be able to directly connect with ALI digital ecology and accelerate the development of digital track.

It's easier to open a shop

Operation center "landing" to serve small and medium sized enterprises

Quanzhou has a number of 100 billion industrial clusters, gathering a large number of flexible and practical private enterprises and factories. In particular, as one of the important pillar industries in Quanzhou, the annual output value of textile, footwear and clothing industry accounts for about one-third of the total industrial output value of Quanzhou, accounting for half of the province. As an important manufacturing town in China, Quanzhou, known as the "capital of brands", has cultivated a series of well-known shoe and clothing brands in China, such as Anta, Tebu, 361 degrees, seven wolves, and nine Muwang.

From the perspective of e-commerce platform, Quanzhou has obvious advantages, such as active local businesses, good business environment and strong government service ability. However, there are still many small and medium-sized enterprises with weak branding and lack of platform support. An efficient "processor" is needed between the platform and the merchants, so that the regional merchants can better connect and use the resources in the ecology. Therefore, "regional business operation center" came into being.

It is understood that Quanzhou business center is located in the headquarters building of enterprise operation center in Jinjiang Binjiang business district. According to Wang Jiaxian, the person in charge of the center, according to different business scenarios, the business operation center has launched a variety of hierarchical assistance measures. For example, for the source factories and freight forwarders with supply chain advantages but lack of operation experience, it focuses on the support of operation capability; For small and medium-sized businesses pursuing brand development, we have launched the gold medal program support policy and growth system link.

"Since the establishment of the center in April, tens of thousands of businesses have come to communicate with each other." Wang said.

It is understood that Taobao tmall has set up centers in Guangdong and Zhejiang. Quanzhou center is the first one in Fujian Province. In the future, it will open service points in Fuzhou and Xiamen, so that a large number of factories and businesses can reach all business resources of Ali digital ecology with one click.

Business is better

Advantage industry belt will get more resources

Tu Xiaoyu, general manager of Taobao's local business department, said that the business operation center will integrate into the local area, cooperate with the policy, and become the offline entrance for Taobao tmall to connect with businesses, become a platform for the growth of local e-commerce enterprises, and provide one-stop solutions for enterprise transformation. At present, there are many successful cases in Quanzhou.

Huang yaoteng, the owner of Huangzi snacks and pastry in Taobao store, has 3 self owned food factories and more than 100 cooperative factories in Quanzhou. This year, because of the sales trend of a product, his shop has attracted the attention of the local "sophomores". According to the observation of the local "small two", the seller has a highly focused production mode, which can achieve large-scale delivery. The price competitiveness of the product is very consistent with the daily special sales field, and it is also suitable for businesses to expand new customers. As a result, the territory's "Xiao Er" and Huang yaoteng hit it off and launched more than 2000 products in the past two months. After a period of precipitation, since June 18, the shop has steadily ranked the first in the category of cakes sold every day.

Quanzhou's manufacturing power is strong and flexible, Quanzhou seller group is Crouching Tiger Hidden Dragon. In addition to food, Quanzhou also has Dehua Ceramic industry belt, Nan'an building materials industry belt, Shishi leisure men's wear industry belt, and Jinjiang shoes industry belt... According to the local "Xiao Er", in Jinjiang, a Taobao store specializing in solving wear and match solutions. A new product can be quickly returned in two hours from design, board making, production and online. The rapid growth of industrial belt and digital platform in close communication can achieve better symbiotic development.

"I believe that digitization will lead to more surprises in this soil where people love to fight and win." Tu Xiaoyu said.

(source: Quanzhou Evening News)