Shenyang: "Qipao Old Capital" Revisited Fanghua E-Commerce Helps Guochao Transform And Upgrade

The fifth Shenyang Qipao Culture Festival opened on the 12th, and Shenyang, known as the "ancient capital of cheongsam", will show its glory again.

As one of the series activities of the Cultural Festival, Liaofu preferred (Guochao) e-commerce service platform was also unveiled on the 12th. "Liaoning clothing optimization" is a professional e-commerce service platform led by Liaoning textile and Garment Association. The platform integrates a number of Guochao brands and designer works, and helps enterprises from the aspects of supply chain integration, brand incubation and operation, talent training, etc.

The picture shows the audience visiting the exhibition site. Photo by Li Jun, a reporter from China News Agency

Wang Zhen, President of Liaoning textile and Garment Association, said that Liaofu preferred (Guochao) e-commerce service platform will make full use of Shenyang's cultural and regional advantages, give full play to the industrial advantages of Liaoning's textile and clothing industry, help Shenyang Qipao culture and industry integration, and serve the transformation and upgrading of Liaoning's textile and garment industry to a new digital marketing model.

On the same day, the exhibition of cultural protection and research and innovation achievements of fine cheongsam and Manchu costume opened on the same day, exhibiting more than 300 pieces of art works, including exquisite cheongsam, Manchu costume related research results and works, clothing with Manchu elements, batik art works with Manchu elements, Manchu embroidery works, folk traditional handicrafts and folk embroidery representing Shenyang's local characteristics, The traditional production technology of Na's Qipao, Shenyang Manchu pile silk, tussah silk clothing, etc.

According to Zhang Lei, curator of the exhibition and associate professor of Lu Xun Academy of fine arts, the exhibition, by gathering representative traditional Manchu costume skills, interprets the new connotation of traditional clothing culture in various forms, and realizes the integration of product innovation and design under the new mode of cross-border integration of Qipao and Manchu clothing culture, So as to further expand the spread and influence of Qipao and Manchu clothing culture.

In addition, the festival will also invite a number of industry experts to discuss the development trend of cheongsam industry; Through the holding of cheongsam exhibition and sales activities, promote the national costume to the world, and build a display stage and marketing platform for cheongsam enterprises; Lead the fashion life by holding new Qipao release activities; Through the holding of cheongsam Art Awards, we can show the beauty of oriental charm.

(source: China News Network)