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March 8 Women'S Day Is Coming. Let'S Have A Good Day!

2022/3/7 14:00:00 99

　　 As the March 8 women's Day is approaching, brands and cosmetics, jewelry, women's wear and other categories of consumption that focus on women's consumption are gradually popular. Not only is the atmosphere of consumption in physical stores getting stronger, but also the consumption of "happy oneself" on e-commerce platform continues to rise.

　　 Among them, women's wear is the first choice to reward yourself in the "goddess's Day". In this issue, we recommend neoen, a domestic women's wear brand.

　　 Neoen is a medium and high-end women's wear brand of Jiangsu Huayi Group. While exploring the "Nantong tie dyeing" intangible cultural heritage culture for tie dyeing process innovation and fashion application, Huayi integrates the intangible cultural heritage resources of Nantong, such as crochet, knitting, hand embroidery, nail beads, blue dyeing, etc., to create an integrated innovation platform of "art dyeing and finishing", and provide intangible cultural heritage fashion R & D design for excellent clothing brands, Assist in product innovation and brand upgrading of Chinese original brands (cooperative brands include exception, Suran, icicle, Jiangnan cloth clothing, sketch, yizhihui, YAYING, taipingniao, etc.).

　　 Neoen women's wear is an original high-end women's wear brand with the cultural characteristics of "Nantong tie dye" intangible cultural heritage while promoting the deep cooperation with domestic and foreign middle and high-end brands OEM and ODM. The brand is positioned as "a smart fusion of Oriental Art humanistic spirit and international fashion, shaping taste image for independent intellectual women, and realizing the balance and win-win situation between clothing humanistic spirit and commercial value."

　　 Neoen's original women's wear is committed to skillfully integrate the humanistic spirit of Oriental Art with international fashion. With "atmospheric and simple style, implicit Oriental verve and aesthetic artistic temperament", neoen strives to create a product with "natural art" as its core aesthetic. Create "new demand" with "new tradition", and lead "new consumption" with "slow fashion".

　　 One of the characteristics of nongying brand is the original "craft + art". Based on the innovative technology of Huayi tie dyeing, the five visual elements of "water, fog, shadow, painting and quality" are used to reconstruct the fabric and clothing, and advocate the poetic life of oriental aesthetics. The products have unique characteristics in the physical anti dyeing texture performance and visual creativity, and are in the leading position in China.

　　 At present, the brand has settled in Shanghai Jiuguang, Shanghai babaoban, Shanghai new world, Hangzhou tower, Nanjing Jinying and other high-end shopping malls, and direct stores of Haian and Shuyang Huayi fashion brands. The establishment of nongying brand has further improved the industrialization chain of "intangible cultural heritage fashion, Chinese Huayi" tie dye inheritance and development, and has become an important window for Huayi Group to spread intangible cultural heritage fashion and promote tie dye culture in consumer terminals.

　 Reporter Xu Changjie