Beijing Hebei Linkage Accelerates The Transformation And Upgrading Of The Textile And Clothing Industry

In 2022, the Hebei Provincial Department of Industry and Information Technology and the Beijing Fashion Week platform jointly launched the "Fashion Creating and Enjoying Hebei -- Beijing Hebei Textile and Garment Industry Linkage Upgrading Plan". During the 2022 Beijing Fashion Week, the "Fashion Hebei Day" was jointly created. The representative brands of Hebei were released and displayed in Wangfujing Pedestrian Street, opening a new journey of Beijing Hebei textile and garment industry linkage cooperation, Jointly lead the new trend of fashion design in Beijing, Tianjin and Hebei.

Start the first year of strategic cooperation, and create a win-win fashion ecology. In 2022, the Hebei Provincial Department of Industry and Information Technology and the Beijing Fashion Week Platform will reach a strategic cooperation. The two sides will work together to achieve deeper industrial cooperation, with complementary advantages and collaborative innovation. In the future, it will jointly promote the transformation, value promotion and innovation upgrading of Hebei fashion brand design, and lead the transformation and design upgrading of Beijing Tianjin Hebei fashion industry through various initiatives such as master leadership, new talent cultivation, new product release, and diversified promotion.

Create "Fashion Hebei Day" and jointly cultivate hot fashion activity IP. "Fashion Hebei Day" is the first exclusive release day named after the region launched by the Beijing Fashion Week platform, which fully reflects the active exploration and further innovation and upgrading of both sides in promoting the coordinated development of Beijing Tianjin Hebei industries, focusing on industry hotspots, highlighting the communication value, strengthening industry linkage and regional cooperation, and will continue to create and cultivate Beijing Hebei linkage characteristic IP in the future. The series of activities of "Fashion Hebei Day" were successfully launched in Wangfujing Pedestrian Street, the first commercial street in China, to gather the platform's advantageous media resources, to carry out online and offline centralized display and promotion for Hebei brands and bilateral cooperation projects, expand the range of customer groups, and attract widespread attention from the society.

We will deepen the coordinated development of Beijing, Tianjin and Hebei, and bring the industrial linkage between the two regions to a new level. "Fashion creates and enjoys Hebei -- Beijing Hebei textile and clothing industry linkage upgrading plan" aims to deeply implement the coordinated development strategy of Beijing Tianjin Hebei, give play to the professional resource advantages of the Beijing Fashion Week platform, use the cultural leadership and design driving role of the capital Beijing, as well as the production, processing and spatial advantages of Hebei textile and clothing industry, and build regional strength and industrial competitiveness, Optimize the Beijing Tianjin Hebei fashion ecosystem, and work together to accelerate the transformation and upgrading of the textile and clothing industry.

This year, the Provincial Department of Industry and Information Technology will continue to work with the Beijing Fashion Week platform, give full play to the professional advantages of the platform, actively integrate and coordinate high-quality resources, and boost the high-quality and sustainable development of the Beijing Hebei fashion industry ecosystem. (Mi Yanze)

(Source: Hebei Daily)