National Sports Brand Hongxing Erke Xingyao Launched A Big Show To Pay Tribute To The Chinese People'S Own Heroes

On September 12, 2024, with the theme of "Hongyao China", Hongxingerke 2024 China International Fashion Week Star Shine Release Show again appeared at China International Fashion Week. National sports brand Hongxingerke, together with a new generation of outstanding young designers in China, writes "Hongyao China" with oriental aesthetics and the trend of creating a splendid stream, depicts magnificent mountains and rivers with design, and salutes the Chinese people's own heroes with a big show of Chinese fashion!

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

The tide moves the east and shines China! Erke Xingyao released a grand show with a new attitude of fashion trend, and brought a shocking fashion sports show on the stage of China International Fashion Week through young design expression. In a dazzling China Hongzhong, the national sports brand Hongxingerke led a group of outstanding young designers to dig out the shining heroes of ancient and modern times from the 5000 year history of China, pay homage to the heroes of Chinese people with fashion design, and confidently interpret the spirit of China. Also through this wonderful visual feast, it shows the world the new potential of Chinese brands, leads the trend of Chinese fashion with heroic posture, and demonstrates national cultural confidence with the strength of Chinese brands.

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

　　 Inherit and innovate the "star" potential energy of domestic products

Mountains and rivers breed heroes, and heroes guard mountains and rivers. This grand show of Hongxingerke Xingyao focuses on the theme of "Hongyao China", and works with China's outstanding young designers to jointly write "Xingyao Mountains and Rivers", "Spirit of Heroes", "Heroes" Four wonderful chapters of "heroines". The national color and innovation fly together, and the culture shares the same color of the times. The Star Shining Show kicked off in the fierce clang of drums. The action of Black Myth · Wukong captured the opening performance of actor Yin Kai, who was running smoothly, and led the audience to immerse themselves in the Chinese culture that nurtured infinite vitality. As the founder of Chinese fashion, Hongxing Erke uses the language of the new era to draw Chinese totems and heroic hymns, and skillfully integrates the understanding and expression of Chinese culture into sports products, so that homegrown products The products not only show the characteristics of the times, but also have unique inheritance value.

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

Adhering to the brand concept of "born for the national movement", Hongxingerke brings the audience an oriental aesthetic scroll of a Chinese brand that praises the great rivers and mountains of the motherland and inherits the heroic spirit by inheriting Chinese culture and era insight. Among them, the creation of the "Star Shining Mountains and Rivers" outdoor series has become the highlight of the scene. Yueshan River, China Travel, Hongxing Erke's brand new outdoor mountain and river series products, vertical and horizontal assault suit, rock trench coat, vertical and horizontal sp outdoor shoes and other series products also appeared in the show, enabling outdoor sports with cutting-edge technology, creating national outdoor protective equipment, and experiencing the new charm of domestic products through the combination of soft power and hard technology; In addition, the series of clothing of Yineng Technology also made a synchronous appearance, showing a series of fashionable new products at the big show site, such as red feather, boiling point 2, frost 2, which combine the practicality and trend of waterproof, cold proof, energy storage and warmth preservation; The double breakthrough in fashion sense and practicality is the growth of Hongxingerke, and it is also a symbol of the growing maturity of domestic brands. The stars gathered at the big show, and the new outdoor products of Hongxingerke on the upper body showed their personality style and fashion charm. The audience on the scene praised planting grass and reshaped their understanding and feeling of domestic products. Many audiences said: "This product of Hongxingerke is good for my taste", "Chinese products are always surprising and refreshing", and "Chinese products are the top stream".

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

　　 Tribute to Chinese Heroes and Renew the Splendid Chapter of "Star" of Chinese Goods

From the east, you can see heroes, and from China, you can see mountains and rivers. In addition to the high profile of "Star Shining Mountains and Rivers", the three chapters of "Hero Guarding", as the finals of the third Hongxingerke Youth Co creation Design Competition "Star Shining", not only bring the audience a visual experience of fashion trends, but also highlight the creativity and talent of a new generation of outstanding young designers. Hongxingerke Youth Co creation Design Contest has always been based on Chinese traditional culture, leading Chinese youth to inherit and innovate Chinese excellent culture with pioneering design: from the first "Xingmang" theme, young designers are called on to tap the spiritual power of ancient and modern historical figures from traditional culture; At the second session, with the theme of "Xingtu", Chinese youth will be encouraged to draw inspiration and strength from the exploration and inheritance of excellent traditional culture. Hongxingerke will always accompany Chinese youth to pursue their dreams, and will eventually "shine" mountains and rivers. The theme of this Hongxingerke Youth Co creation Design Competition is "Star Shine", which continues the concept of the previous two big shows, adheres to the original intention born for the national movement, and takes "being your own hero" as the core idea Want to encourage young designers to demonstrate the Chinese spirit and strength through fashion design, and reshape the spirit of Chinese heroism in the era.

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

The tide carries the way, spreads the sound and transforms people. This "Star Shine" Youth Co creation Design Contest attracted outstanding young designers from 69 well-known universities and 23 provinces, municipalities and autonomous regions across the country. 512 design submissions were received. After several rounds of screening and review, 20 representative groups of works were presented on the stage of Fashion Week, and finally three awards of gold, silver and copper were awarded, Honor the Chinese people's own heroes with the vigorous youth design.

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

By digging out the shining heroes in ancient and modern China, the contestants introduced the Chinese traditional cultural stories into the design language from three chapters: the soul of heroes, heroes and heroines; Interpret the new story of Chinese culture with the insight of Chinese youth; With the interpretation of Chinese youth "stars", write a new national trend of Chinese sports apparel. The presentation of the creative works of the contestants shows the diversity and unique charm of Chinese culture, which gives the industry a glimpse of the vanguard force and hope of Chinese fashion sports brands.

　　 Hongxing Shines East Chinese Goods at the Right Time

The national brand is the national brand, and the national sports brand Hongxingerke keeps on walking, which not only provides a stage for outstanding young designers to realize their dreams, but also injects fresh blood and vitality into the long-term development of domestic brands in the future. Hongxingerke China International Fashion Week has become one of the labels of Hongxingerke brand's youth. Deepen the concept of "co creation", gather the strength of the new generation of outstanding young designers, and write a new chapter in China's fashion sports industry. The power of youth is the hope of the future. Hung Sing Erke uses itself as a platform to break the barriers between brands, consumers and young designers, inherit Chinese culture with fashionable sports products, and rewrite Chinese stories in the language of the times.

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

Adhering to the original intention born for the national movement, Hung Sing Erke insists on being a practitioner of chemical flow, empowering products with technology, carrying forward inheritance and innovation simultaneously, bringing consumers sports products that meet aesthetic and practical needs. Under the spark of visual collision between fashion and sports products, consumers can see the vitality and creativity of domestic brands, and improve national self-confidence Cultural pride and brand influence. Connecting with the world through the stage of China International Fashion Week, it not only shows the essence and wisdom of Chinese culture to the world, but also shows the power of Chinese brands to keep growing.

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes

Domestic products are on the way. Hongxing Erke's 2024 Star Shine Release once again witnessed the rise of a new generation of youth design power, which is also a powerful step for Hongxing Erke to empower "brand power" with "fashion power". Let's look forward to it together Erke We will continue to explore the sports category, never forget our original intention, and bring more high-quality sports products to consumers. A swan soars high and soars thousands of miles at a stroke. This is not only a prospect for China's outstanding young designers, but also a new journey for Hongxingerke. Use keen market insight and innovative spirit to enrich the product connotation, and use traditional culture to convey the voice of the times, so that Chinese culture can carry domestic brands out of the country and shine in the East!

National sports brand Hongxing Erke Xingyao launched a big show to pay tribute to the Chinese people's own heroes