Market Research: China'S Children'S Wear And Shoes Market Is In The Early Stage Of Branding

To look at any market, we should first look at the size, then the current situation, characteristics and opportunities. These are the three basic logics of all market research, so we are no exception. First, we will dynamically scan the size of this market.

According to the white paper related to Tmall, although the market related to mother and baby has shown a shrinking market situation, the market of children's wear and shoes in the sub categories is showing a rising trend. By 2022, the market size of children's wear and shoes in China has gradually reached 350 billion, becoming a market that can not be underestimated by the public. According to the authoritative Euromonitor Consulting, the relevant market will gradually reach 400 billion this year

How fast is the data growing?

Many people think that the marriage rate of contemporary young people is gradually declining due to some practical reasons in their own common sense judgment, so they conclude that the infant and child industry is declining year by year. This may exist objectively in other tracks for mothers and babies, but it does not exist in children's clothing tracks.

According to the open data, the size of China's children's clothing market in 2013 was only 116.4 billion yuan. Today, 10 years later, China's children's clothing market has reached nearly 400 billion yuan, which has tripled in less than 10 years. It can be called a fast-growing market.

Among the clothing products in the infant and child industry, children's clothing products can be divided into 0 to 1 year old baby clothing, 1 to 3 year old children's clothing, and 4 to 14 year old children's clothing according to age and height.

From the perspective of industry, our children's wear level is still in a very early stage of growth, showing the typical characteristics of most early consumer goods markets, namely, fast growth, low concentration and large growth space. Most companies in the industry are still in the early stage of branding.

In this process, as the parents of Generation Z have stepped onto the historical stage, as new parents, their consumption habits and the growth of children with more aesthetic characteristics are under the dual decision-making factors, China's children's clothing market is undergoing the following profound changes:

Generation Z parents have higher brand awareness and lower price awareness. That is, they are willing to spend money on high quality and strong brand products for their children.