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Bosideng Goldcom Made A Voice At Yabuli Forum: Build A Global Leading Brand With New Quality And Productivity

2025/2/26 15:16:00 0

　　 On February 21, the 25th annual meeting of the 2025 Yabuli China Entrepreneurs Forum, with the theme of "cultivating new quality productivity and enabling high-quality development", was grandly opened. Outstanding entrepreneurs, experts and scholars from all industries gathered together to deepen exchanges and docking, build consensus on development and work together for cooperation. Xu Qin, Secretary of Heilongjiang Provincial Party Committee and Director of the Standing Committee of Heilongjiang Provincial People's Congress; Shen Ying, Vice Minister of the United Front Work Department of the Central Committee and Secretary of the Party Leadership Group of the All China Federation of Industry and Commerce; Li Xiaojia, the rotating chairman of Yabuli Forum and the founder and chairman of Diguantong, delivered an opening speech.

　　 Gao Dekang, Chairman of the All China Federation of Industry and Commerce Chamber of Commerce for Textile and Clothing Industry, Chairman of the Board of Directors and President of Bosiden Group, was invited to attend the opening ceremony and delivered a speech entitled "Walk towards the new, from China's first to the" global leader ". In this ideological feast gathering Chinese business leaders, based on Bosideng's 49 years of pioneering and innovative practice in the down jacket industry, Gao Dekang created a future picture of Chinese down jacket driven by scientific and technological innovation and digital intelligence transformation, and demonstrated the ambition and responsibility of national brands to scale up the middle and high end of the global value chain.

　　 "Ice and snow are also golden mountains and silver mountains". Heilongjiang, a fertile land of ice and snow economy, naturally fits in with Bosiden's mission of "China's down jacket, warming the world".

　　 In his speech, Gao Dekang recalled the profound friendship between Bosiden and Heilongjiang for 30 years: from conquering the Russian market with quality and winning the gold medal of the International Expo in 1995 to jointly creating the "Erbin × Bosiden" ice and snow co brand with Harbin in 2024, the two sides, with the strength of "two-way rush", deeply integrated the urban IP and national brands, and created the "ice and snow economy+fashion industry" A new paradigm of coordinated development. Wearing "Erbin × Bosiden" down jacket to visit "Erbin" and being listed in the "Grass Planting List" of Harbin tourism by many people, not only confirms the high recognition of the market for the results of cooperation, but also shows the practical wisdom of Bosiden in enabling regional economic upgrading with innovation.

　　 Facing the era proposition of "new quality productivity", Gao Dekang emphasized——

　　 Today's textile and clothing industry is not only a traditional industry, but also a fashion creative industry and scientific and technological innovation industry. Now everyone is talking about avoiding "inside roll" competition. For our enterprises, to avoid internal competition is to deepen the main responsibility, increase scientific and technological innovation, actively develop new products and services, expand market segments, promote collaborative innovation and win-win cooperation between upstream and downstream of the industrial chain, and achieve differentiated competition and dislocation development.

　　 Bosiden will continue to increase investment in scientific and technological innovation, strengthen industry university research cooperation with universities, research institutes, experts and academicians, promote collaborative innovation in the upstream and downstream of the industrial chain, make efforts to lead the innovation of new materials/new categories, create a scientific research function system, actively lead the formulation of industry standards, and deepen the application of AI in product design, production and manufacturing, marketing and other links, Strive to provide consumers with higher value products and consumption experience, and move from the first in China to the "global leader".

　　 As one of the first batch of pilot cities for new technological transformation of manufacturing industry in China, Harbin is reshaping its industrial competitiveness with the "digital to intelligent transformation". The strategic cooperation between Bosideng and Harbin is a vivid portrayal of this transformation. Gao Dekang introduced that the first phase of Bosideng Harbin Intelligent Manufacturing Factory has realized the digital production of the whole process from cutting to clothing, with the automation rate of key links exceeding 90%. Relying on the self-developed GiMS industrial Internet platform, it has built an intelligent ecology of full link collaboration of "research, production, supply, marketing and service", and become a model of high-quality development of the manufacturing industry enabled by new quality productivity.

　　 Gao Dekang said that the deep integration of digital technology and industrial development is the most sure development opportunity for the textile and clothing industry in the future. Bosiden has deeply embedded big data and AI into the whole value chain of design, research and development, production and manufacturing, user service, etc., to create a consumer centered digital closed-loop. From AI driven precise demand insight, to the agile response of flexible supply chain, to the personalized experience of intelligent customer service, Bosiden is reshaping the global down jacket competition pattern with the goal of "scientific digital intelligence", providing a new paradigm for Chinese brands to go global.

　　 "The times gave birth to Bosiden, and created our generation of private entrepreneurs. We are grateful to the party, the country, and the times." Gao Dekang expressed his deep feelings in his speech. Bosiden always regards industry serving the country as its value pursuit, and will continue to promote entrepreneurship, shoulder the corporate responsibility of "chain owner", promote green production, promote employment and income, and help public welfare undertakings, Integrate the concept of sustainable development into the blood of enterprise management. By driving the collaborative innovation of the upstream and downstream of the industrial chain, Bosiden not only realized the development of self height and quality, but also wrote a warm footnote for Chinese modernization with the practice of "getting rich first and promoting common prosperity".