SIUF： The Urban Beauty Global Brand Conference Was Successfully Held

China's Answer to Global Underwear: Metropolis Beauty Global Brand Conference was successfully held, and national brands wrote a new chapter in the underwear industry

(March 26, Shenzhen, China) Metropolitan Beauty Global Brand Conference kicked off during Shenzhen International Underwear Exhibition. Naza, the brand new spokesperson at the event, made a brilliant debut and injected new vitality and brilliance into the city beauty brand with her confident and elegant personal image. Brand executives, global partners, media representatives and industry leaders came to the scene to witness the grand event of the underwear industry, and announced to the world that the national underwear brand Metropolitan Beauty is writing a new chapter in the development of the underwear industry with the appearance of "Chinese Beauty".

(Naza, the spokesperson of the urban beauty brand, is at the event site)

　 Chinese beauty lights up the global shock opening

As a national underwear brand with leading global sales volume, Metropolitan Beauty has been making continuous progress and innovation since its establishment in 1998, and is committed to providing comfortable and stylish underwear for women of different ages. From national memory to fashion benchmark, from ingenuity and quality to innovation and breakthrough, each step confirms the original intention of urban beauty to focus on creating "national underwear". The grand opening of the global brand conference is not only an important platform for urban beauty to show brand strength and new products, but also a glorious moment for Chinese underwear brands to illuminate the world.

Lin Yunfeng, President of China Knitting Industry Association, Wang Xiao, Secretary General of China Social Welfare Foundation, JAYCIE, General Manager of Jingdong Underwear, Zhou Zhiqiang, Chairman of Yongda Media Group, Zhang Mowen, Master of Planning, Zhang Fengwei, Founder of China (Shenzhen) International Brand Underwear Exhibition and Executive Vice President of Shenzhen Underwear Industry Association Lu Jing, Partner and Managing Director of Frost Sullivan Consulting Co., Ltd. in Greater China, Chen Liang, General Manager of Huafu Fashion Marketing Liu Qilong, Director of WGSN China Business, Wang Xiao, Director of Secretary General of China Welfare Foundation, Zheng Yaonan, Chairman and CEO of Metropolis Beauty Group, Zhang Shengfeng, Vice Chairman of Metropolis Beauty Group, Wu Xiaoli, Vice Chairman of Metropolis Beauty Group, Xian Shunxiang, Executive Director and COO of Metropolis Beauty Group, and all the executives of Metropolis Beauty Group were present to witness the prosperity of this industry.

(Urban Beauty Global Brand Conference Live Show)

With the three loud "HI Naza! HI Urban Beauty! " The voice of call, the spokesperson of the city beauty brand, Nazha, made a grand appearance, and with her elegant and generous temperament and confident aura, she interpreted the brand new image of the city beauty brand. On the scene of the conference, Naza not only told about her indissoluble bond with the city beauty, but also shared the comfortable experience of wearing the city beauty underwear, and also had a cordial interaction with the fans on the scene.

In the era of traffic, online live broadcast and short video have become new windows for fashion communication. During the conference, Metropolitan Beauty also officially announced the cooperation with six talents from different fields - Dong Yanying as the "Chief Recommender of Metropolitan Beauty Brand", Wu Zifang, Wang Rong, Yinhua and Tang Sanmei as the "Metropolitan Beauty Brand Promotion Ambassador", and Mi Daodao as the "Chief Recommender of Metropolitan Beauty Underwear". At the same time, Metropolitan Beauty also announced on the scene that it had officially reached an exclusive strategic partnership with Hangzhou Longde Culture Technology Co., Ltd. for e-commerce channel broadcast. The participation of the contracted anchor, dithering talent and Dabao partners will bring more exposure and influence to the urban beauty brand and jointly promote the brand development.

　　 Theme show, interpretation of new underwear fashion

As one of the most interesting parts of this Global Brand Conference of Metropolitan Beauty, four wonderful product shows run through the whole process - the four shows, with the themes of "Chinese Beauty", "Cotton Life", "Champion Warm" and "Full Score Entry" respectively, comprehensively demonstrated the diverse styles and excellent quality of Metropolitan Beauty's products.

(Urban Beauty Global Brand Conference Live Show)

The opening performance of "Urban Beauty Peach Cup Classic Color Special Style" instantly ignited the atmosphere of the scene - 12 pieces of underwear with the same style and different colors were presented in a shiny and luxurious style. Through the combination of retro and fashion, women's spirit of not forgetting classics and elegance while pursuing beauty and comfort was conveyed; The theme show of "Chinese Beauty" focuses on sexiness and confidence, which conveys that urban beauty hopes that every woman can feel her own unique charm and confidence in wearing, and shows the concept of "beauty both inside and outside"; The theme show of "Cotton Life", which is based on the idea of creating a sense of relaxation in the home, focuses on the warmth of the family and childlike innocence, and uses warm colors to match, to interpret the hope that urban beauty loves her family and cotton life; The theme show of "Champion Warmness" centering on the concept of "warm protection", which focuses on the warmth and comfort required in cold winter, shows that urban beauty gives you warm protection in every cold winter with "champion quality"; The theme show of "Full Score Debut" elaborated the concept of color contrast art personality blooming. With bold color contrast design as the core, through the strong contrast and clever matching of colors, it created a underwear series full of vitality and personality - color contrast is not only a visual impact, but also an interpretation of female self-confidence, independence and multifaceted charm.

Four wonderful shows connected the important theme of the conference, creating an immersive visual feast, which is the most intuitive and profound interpretation of underwear fashion by urban beauty.

(Urban Beauty Global Brand Conference Live Show)

　　 Peak warmth, the choice of national brand champion

As the representative of national brands, Metropolitan Beauty has always been the "champion" in the industry. On the day of the conference, Liu Shaolin, the ambassador of the city beauty brand and the world champion of short track speed skating, was present in person, adding more glory and luster to the city beauty global brand conference, and witnessing a "champion" warmth. From cooperating with the world champion of synchronized swimming, Jiang Wenwen and Jiang Tingting, to signing up as the official partner of the Chinese synchronized swimming national team, to signing up for the world champion of short track speed skating, Liu Shaolin, Liu Shaoang, urban beauty has always been with the champion, focusing on the underwear field for 27 years, polishing every product with the "champion standard", and creating a comfortable experience with professionalism and ingenuity, Deliver positive energy and warmth.

On the scene of the conference, Liu Shaolin, as a representative, presented the clothes he and Liu Shaoang used to compete in the international arena to Metropolitan Beauty, paying tribute to the brand's 27 year consistent persistence and breakthrough. Zhang Shengfeng, vice chairman of Metropolitan Beauty Group, accepted the witness of this honor as a representative, and said: "The gift of this champion selection is not only a symbol of honor, but also an incentive. Metropolitan Beauty will continue to create a higher quality experience for consumers with the spirit of champion!"

(Zhang Shengfeng, Vice Chairman of Urban Beauty Group, and Liu Shaolin, Ambassador of Urban Beauty Brand)

　　 Leading the trend, industry benchmark comes on stage with full marks

As a leader in the global underwear industry, Metropolitan Beauty has focused on the field of personal clothing for 27 years, and has achieved market performance leading in sales nationwide for 7 years, consolidating the foundation of the mass consumer market. By the first half of 2024, Metropolitan Beauty has accumulated 531 national patents, which is a comfortable and stylish high-quality national underwear brand for women of different ages and scenes.

At the brand conference, Lu Jing, the managing director of Frost&Sullivan, a global authoritative research organization, delivered a speech in person and said that "Sullivan is willing to continue to work hand in hand with Metropolitan Beauty to help the strategic upgrading and transformation of China's intimate clothing market with scientific and solid research as the cornerstone". Chen Liang, General Manager of Huafu Fashion Marketing, a leading brand in the global color textile industry, also delivered a speech at the brand conference, providing a strong endorsement of product strength for the urban beauty clean cotton products.

(Representative Zheng Yaonan, Chairman and CEO of Metropolitan Beauty Group, accepted the confirmation certificate of market position)

　　 Chinese Beauty Becomes Urban Beauty at the Age of 27

Founded in 1998, Metropolitan Beauty has gone through 27 years of glorious history. It has grown into a national underwear brand with leading global sales, and has become the pride and representative of China's underwear industry.

At the age of 27, Metropolitan Beauty is moving towards the future with more enthusiasm and firmer pace. The successful convening of the Metropolitan Beauty Global Brand Conference not only demonstrated the strength and charm of Metropolitan Beauty brand, but also announced to the world the powerful capacity of China's underwear brand. In the future, Metropolitan Beauty will continue to adhere to the vision of "becoming a leading brand of world-class intimate clothing", continue to innovate and move forward, and bring more high-quality and fashionable underwear products to consumers.