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Cool Furui ® The First Stop Of The "X Ranger" Cool Parade: Traceless Mountains | A Sustainable Engagement With The Earth
When the veins of the mountains and fields wake up in the spring, the 56th World Earth Day comes quietly. We are no longer onlookers, but choose to breathe with the earth at the same frequency.
Cool Furui ® The "X Rangers" cross boundary co branded, invited upstream and downstream partners such as DESCENTE, ASICS, ELLESSE, SEMIR, POLYGIENE, and launched the first stop of the cool parade: the "Traceless Mountains" hiking mountain cleaning action. The theme of the activity is "travel in mountains and seas, enjoy nature", and a group of nature loving "Earth Guardians" measure the earth with their feet, protect the mountains and forests with action, and start the 2025 cycle relay plan to protect the earth.
Seeking seclusion on ancient roads: practicing sustainable belief in walking
On April 12, at the entrance of Shangqinggu Road in Shaoxing, a group of hikers in raincoats were gathering and started a 8.7km long and 460m high hiking activity.
As the initiator of this activity, COOL-FRESH ® Kufurui ® With the core concept of "science and technology protect nature", the participants were provided with the exclusive equipment for hiking - COOL-FRESH ® Kufurui ® Environmental T-shirt is not only a garment, but also a declaration of brand sustainability.
The team went up along the slippery stone steps, and the rain hit the brim of the hat, which became a light accompaniment in the march. From Wanshou Mountain Reservoir to Rizhu Ridge, the scenery along the way was beautiful and beautiful, but there were always dazzling garbage stuck in the branches, like unhealed scars.
In the procession, several children bent down to pick up the plastic bags on both sides of the ancient road. The rain wet the bangs, but they could not hide their attention. This is COOL-FRESH ® Kufurui ® The deep vision of launching action: sow environmental protection fire in a practical way, let each participant transform from a witness to an actor, and awaken more people's awe of nature.
This hiking is not just a tour of scenery, but a deep dialogue with nature. The hikers shed their obsession with comfort and embraced nature frankly in the mud.
Clean Mountain Action: a gentle confession to the earth
A true outdoor enthusiast will not let garbage become a "souvenir" of the mountains. Even if the hiking journey becomes more difficult in the heavy rain, it will not dampen the enthusiasm of the guardians.
COOL-FRESH ® Kufurui ® The concept of environmental protection is permeated into every detail: advocating the use of self brought cups to reduce disposable plastic consumption, distributing biodegradable environmental protection garbage bags, and packing those plastic bottles, snack packages, and even cigarette butts stuck in the cracks of the stones.
Bent down, bent down, stretched out, picked up... These simple movements have been repeated thousands of times on the mountain road hundreds of meters above sea level, thanks to COOL-FRESH ® Kufurui ® With the high elasticity of the T-shirt, everyone acted without restraint, and finally worked together to complete the whole process, and weighed and punched the garbage picked up at the end.
When more than a dozen bags of garbage were taken away from the mountains and the ancient road reappeared green vitality, the significance of this action became clearer: environmental protection is not a slogan, but the superposition of numerous small actions.
Kufurui ® Environmentally friendly fabric: "invisible comrade in arms" in the mountains
Under the dual test of rain and sweat, COOL-FRESH ® Kufurui ® Environmentally friendly fabrics have become the "invisible armor" of hikers.
The body is trapped by sweat and rain, but the fabric, with its unique moisture management technology, quickly evaporates the moisture. Even if the outer raincoat is hot, the inside is still dry as before;
Through the jungle, there are rock branches across the corner of the clothes without leaving traces of snagging; After rain, the fabric also has the function of anti ultraviolet rays to protect the skin from outdoor sunlight.
More importantly, the fabric contains SORONA ® Biobased materials, whose raw materials come from nature, will eventually return to nature, and truly reduce resource waste and environmental pollution. A T-shirt carries not only comfort experience, but also environmental protection commitment from raw materials to processes.
When the industry is still hovering in front of the label of "sustainable", COOL-FRESH ® Kufurui ® However, from action to product, we have continued to write a new chapter of environmentalism.
The ancient Qingshan Road in Shaoxing is the starting point, but not the end. Cool Furui ® The "X Ranger" trilogy of cool travel and environmental protection is slowly unfolding with the earth as the scroll:
The Second Stop · Rebuilding the Blue | Fujian Jingtan Action
The Third Stop · Love for Old Clothes | Shanghai Old Clothes Renewal Plan
And COOL-FRESH ® Kufurui ® Together, in the name of environmental protection, we will go to the mountain and sea, and the next stop is the coastline. We look forward to writing a blue chapter with you!
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