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Liu Yonghang: Starting &Nbsp From A Breeder, Worth 1 Billion 300 Million Dollars.
In 1999, Liu Yonghang's Oriental hope group headquarters moved from Chengdu to Pudong, Shanghai. I have a reporter friend interviewed him. Seeing Liu Yonghang dressed simply and even a little shabby, he could not help asking him how much he would spend every day. He said cheerfully, "100 yuan a day." Seven years later, I mentioned this topic again. He smiled with a smile: "100 yuan a day can't be spent."
The Oriental hope group is headquartered in a very common office building in Shangcheng Road, Pudong. It is also used in conjunction with other companies. The copper brand is also very small, which is easily overlooked by outsiders.
Liu Yonghang said, "I am a hardship and do not know how to show off my wealth. How much can I spend on a single person? I can't use it. " When he spoke, he was wearing a plain white shirt. Liu Yonghang used to spend 400 yuan on 11 shirts, which would not be one of 11 pieces.
In 2002, Liu Yonghang was named "the ten largest figure in China's CCTV economy". In 2003, he won the "China lottery award" because Liu Yonghang has long supported the economic construction of the old, poor and poor areas. Recently, the East is expected to be named the ten largest charity enterprise in Chengdu, Liu Yonghang. With a kind father's consideration, the children of the lowest guaranteed families in 19 districts and counties of the city eat an egg every day.
Liu Yonghang started by feed industry. Today, the whole hope group has 150 feed production enterprises in the whole country, and the East hopes to develop from nearly ten families to 100. There are also three in Shanghai. Liu Yonghang runs around the country 40% times a year. On the assembly line, he will find out a magnifying glass, analyze the ratio of feed carefully, and even taste a sip. He said that people are gullible, but pigs can't deceive them. In the end, farmers were damaged and businesses were damaged.
He said to me, "at present, there are 1.3 feed enterprises all over the country. In recent years, the competition has eliminated 20%. It still closes 2000 a year, but people are constantly rushing in to keep this normal. Competition is quite fierce, and the industry generally maintains a small profit level. Our east hopes to account for about 7% of the country's feed output. Because it is in the dominant position of the industry, it can still make profits. Why do we make profits? In addition to scale operation, it is mainly to enhance the technological content of the industry. The strategy of occupying the high-end market of feed industry is the key to maintaining higher profits. For example, in the past 5 to 8 catties of a pound of pork feed, now 2 pounds of feed can be exchanged for a pound of pork, the cost is reduced, the benefits come out, farmers can raise more benefits pig.
Settled in Pudong for more than seven years, witnessed the Shanghai property market "rattlesnakes climb", Liu Yonghang did not like his brother Liu Yonghao investment in real estate. This is what he explained: "there are many people who despise traditional industries and have bias against the feed industry. They think this is a low grade industry, but I am willing to do so. Society needs these trivial, not very profitable things. If others do not do it, then I will do it in a down-to-earth way, and do well in making money.
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