Maintenance, beauty, plastic surgery, and so on, can be described as a "one-stop service." The most unique thing is that these shoemaker shops are small, but they adopt the chain operation mode of the city. In order to attract repeat customers, these unremarkable lines are being implemented by membership system, and membership discount cards are launched.
Wipe once shoes As for the one or two yuan, how does the public view this rub? shoes How about a card? Small businesses only opened more than 10 chain stores in the urban area of Meishan. What kind of business opportunities are there? In January 18th, the reporter visited the above questions.
wipe shoes Shop launches membership card
The public has something to say.
In a shoemaker store in downtown Meishan, the reporter saw that the publicity leaflet for merchants to handle membership cards was posted prominently at the door of the shop, and walked into the shop. The small shop was full of three or four chairs, which was reserved for customers who came to wipe their shoes. A small size repair Shoe machine Against the wall. There are some counters in some counters. shoes Shoe polish, insole, beauty cream, etc.
It is understood that the membership card launched by businessmen is prepaid membership card, which is divided into two types: gold card and silver card. The public can deposit sixty yuan for a gold card, or deposit thirty yuan for a silver card. Whether it's a gold card or a silver card, you can enjoy twenty percent off benefits in the shop maintenance and cosmetic products.
For the shoe store to launch membership cards, the public has something to say.
"Nowadays, all walks of life have launched membership cards, although shoeshine is a small business, but it has also started a membership card, which reflects the increasing consumption of this" membership system ". With the improvement of living standards, people pay more and more attention to their image. Many people will have several valuable shoes, but they do not know how to maintain them. But the floating shoe stands on weekdays are unable to provide guarantee of service quality. It can be said that a shoeshine shop with good quality, low price and comfortable environment can meet people's needs, and the introduction of membership discount cards is a way for businesses to lock in fixed consumer groups. Mr. Qi, who lives in a district of Meishan City, says.
Xiao Chen, who works in a public institution in Dongpo District, told reporters: "in winter, we can consider running cards. When you go to the countryside on weekdays or come back to play basketball every Saturday, you must wash your sneakers. In winter, it is cold and hands are used to produce chilblain. Therefore, shoes are usually cleaned and maintained in shoemaker shops, and a membership card is also available for preferential treatment.
Although many people think that it is very necessary for shoe shops to handle membership cards, some people think that shoeshine is a very small thing. What's more, when you go out for a minute, you can put some beauty ointment on your shoes. But just to shoeshine or maintain the shoes, it is a little extravagant and somewhat extravagant.
Unlimited business opportunities
We should not belittle small businesses.
In fact, the business of any shoe shop is not a single shoe polish. leather shoes Or leather bags cleaning, color, glazing, color changing, shape adjustment, maintenance, shoes repair, etc., in addition to the sale of brand shoe polish, insoles and other related products. Although these are only small businesses, there are enormous business opportunities.
According to Ms. Lee, a shoeshine chain store in downtown Meishan, the shoe store opened nearly a year ago, and the price of the shoes was $1, and the price of the ladies' boots was two yuan. Maintenance and beauty leather shoes Leather bags and other starting price ten yuan, consumers have membership card is twenty percent off discount. In this way, the situation has always been better, and the profit has gone beyond the original imagination. It is understood that most of the shoeshine shops in our city did not suffer any loss.
In fact, there are still some small businesses around our living area or market, which also contain enormous business opportunities, such as mending clothes, modifying trousers length and waist width, etc. These are small businesses that people are very demanding in daily life but often consume nothing. There is no doubt that when the consumer is in need of this service, this service often has its existence value, and undoubtedly has potential and business opportunities for the market.
