The Marketing Concept That Entrepreneurs Must Have

1. the concept of marketing strategy: the essence of marketing strategy is to select the right marketing direction before choosing the marketing method and resources and strategy combination.

The combination of methods, resources and strategies is in the wrong direction.

The tortoise that runs the right way can also beat the rabbit running the wrong way.

Sad marketing reality is the last failure of the rabbit, often because of its Scud and admirable, because speed often brings people a fatal pleasure.

Marketing strategy needs not pleasure, but efficient occupation or even monopoly.

2. product concept: a good product is the starting point and origin of all marketing myths. The origin means the origin. Losing the origin means losing the most basic support. Losing the most basic support means losing everything that is built on this foundation.

3. price outlook: price depends on functional factors, and more depends on feelings. The feeling is mainly a sense of value. The truth is value rather than price.

4. brand concept: the fundamental role of a brand is to personalization of dying products, because only people (brands) and people (target consumers) can interact with each other most effectively and efficiently, and contrary to the opinions of many brand nihilists, brand is another objective existence in the human spiritual world.

5. communication concept: the essence of communication is effective communication with target audience.

Without real communication, no real communication can be achieved.

Communication can be divided into depth and depth.

6. channel view: the channel is the bridge or ark that we successfully reach to the other side. It can be built by ourselves or built by others. You can't fly across a deep ditch between yourself and consumers unless you are a God or an angel.

7. terminal view: the truth of people's purchase decisions is that they often make purchase choices at the last minute, and terminals are stereoscopic combinations of all spot factors that can affect his final purchase decision.

Therefore, terminal is not simply a concept of sales location without vitality and influence.

8., the concept of marketing innovation: poverty changes, change rules, general principles, profits, profits, wealth and value. The simplest philosophy in the book of changes reveals the soul of marketing activities to every marketing. It is a marketing master to create real and subtle differences in marketing activities that look hopeless and out of the way.

The source of innovation is rooted in the balance between opposites and diversity.

9. marketing execution: I have a jewel, but it is still nothing until it has been hard polished into "the star of Africa". Any good or even excellent marketing plan is the same.

A good car needs someone to start up, so that it can reach its destination.

The same is true for marketing.

Execution is not a meaningless abusive word.

The loss of executive power often stems from people's indulgence in self, enjoying the benefits but refusing to undertake corresponding responsibilities.