Ordinary Women Workers In Beijing Sell Family Fortune Packages For 2 Million

An ordinary woman worker in Beijing, in order to earn money for the son who is going to take the college entrance examination, has opened a small clothing store with a t-shirt by borrowing money. Unexpectedly, less than half a year later, she lost all her money, and even she was so depressed that she had to send her son to her mother-in-law's house. Where would she go in such a predicament? No one had ever expected that a small incident in the dress process touched her inspiration. By this inspiration, she had miraculously changed her mind and became a rich man with millions of money around her waist. What kind of inspiration is it?

At the end of the road, the "family wide suit" was popular.

Cheng Mei, 42, is a very ordinary Beijing citizen. After graduating from college, she once applied to work in Beijing Stone Group Corporation. Later, for various reasons, she resigned from the job, worked in other units, and did small businesses. At the beginning of 2000, he saw that his son would take part in the college entrance examination. In order to earn his son's college tuition as soon as possible, he borrowed some money from his friend and opened a clothing store specially selling t-shirts in the outskirts of Beijing.

Like all peddlers, Cheng Mei's early start was very difficult. Because 4 o'clock in the morning is the morning market spanaction time of the "Dahongmen clothing wholesale market" in Beijing. At this time, the purchase will be cheaper. So she gets up at 3 o'clock every morning, and then goes there for 1 hours. However, despite her early work, the difficulty of making a clothing business is far beyond her expectation. In order to attract customers, the owner of a clothing store has reduced prices to each other, resulting in no one making money. After less than half a year, Cheng Mei's clothing shop lost all the money.

The original intention of Cheng Mei's opening shop was to earn tuition for his son. I didn't expect the money not to go into it, but I even had to spend money on daily expenses. Finally, I had to send tears to my mother's home in Sichuan. At that time, she was worried when she thought of this counter productive dilemma. All day long, she looked at the backlog of T-shirts in the shop, worried that the backlog of T-shirts would not be sold quickly, not to mention paying the rent, and even having no money to eat. What happened? One day in July 2000, Cheng Mei had to hang her T-shirt to the door of the shop and sell it off, so she planned to deal with these T shirts and wash her hands. She also placed two T-shirts with similar colors and patterns in order to make the customers choose conveniently. I didn't expect this kind of temporary handling method to happen unexpectedly.

In a moment, a young couple with a eight or nine year old child passed Cheng Mei's clothing store. When the child saw the two colors and the same T-shirts hung in front of the shop, he happily pointed out, "Daddy and Mommy, you see, this is a set of lovers' costumes!" this pair of "costumes" are cheap and of good quality. The young couple immediately listened to their children and bought them. Suddenly sold two clothes at a time, Cheng Mei was very happy, and she took out a T-shirt with the same style of "lovers' clothes" to tease the child: "when you wear this trumpet T-shirt and stand with your mom and Dad, you will become a family portrait!" the child looked at her, and said to her parents happily, "great! Mom and Dad, next Sunday, we put on the" family suit "to play in the park. Under the strong demand of the children, the young couple bought the trumpet T-shirt for the children, and the family could not wait to change the" family suit "in the fitting room.

Seeing 3 families wearing the same T-shirt and standing hand in hand at the mirror, Cheng Mei suddenly thought: in front of family ties, everyone has an easily moved heart. It is also to sell T - shirts. If a "whole family" concept is created, T - shirt will no longer be a traditional T - shirt. It naturally caters to people's sense of affection, and of course it sells well. At ordinary times, such a one-piece T-shirt can be sold for half a day with customers, but the "family fortune suit" can smoothly sell 3 pieces of "bundled up" one time, which is equivalent to selling 2 pieces at a time. How can it be sold?