Humen Clothing Should Take The Road Of Brand Development

To help their enterprises out of difficulties, some large multinational enterprises and research institutes in Korea have come to China to seek development.

Humen was first affiliated with Korean accessories enterprises and research institutes.

Recently, Li Chunzhi, President of the textile development and Research Institute of Korea, accepted the reporter's interview on the cooperation and development direction of textiles and accessories in China and South Korea, the current situation and potential of Humen's clothing entering Korea, and how to develop the market rapidly.

Korean enterprises are optimistic about Humen's clothing quality and price.

Guangzhou Daily: the first delegation of the Korean delegation came to the thirteenth China Humen this year.

Li Chunzhi: the South Korean delegation participating in the exhibition is made up of Korea Textile Development Research Institute and 13 famous textile accessories enterprises in South Korea. It is also the first time that South Korea has organized textile and garment enterprises to come to Humen to participate in the exhibition.

The purpose of this exhibition is to promote the most advanced and high-quality fabric accessories in Humen to the garment and textile enterprises in China's Humen, and make use of the advantages of garment and textile processing in the textile industry to realize the combination of strength and strength and expand the international market of textile and clothing in the two countries.

After many visits to the textile and garment industry in Humen, there has been great interest in textile trade cooperation with Humen. The delegation hopes to get more quality and cheap textiles and clothing in Humen.

In addition, the financial turmoil in the United States has great influence on the textile and garment enterprises in Korea.

Seeking new development points and markets has become an urgent task for Korean textile and garment enterprises.

More and more enterprises are aiming at the market with China as the core.

South China's textile and clothing Town -- Humen became their first choice.

Guangzhou Daily: how can the advantages of Korean textile accessories be displayed in China?

Li Chunzhi: this delegation's trip to Humen is to bring advanced research and development accessories to the garment enterprises in Humen, China, because Humen clothing still has strong advantages in processing.

We hope that we can enhance the competitiveness of each other in the world garment industry through win-win cooperation.

Guangzhou Daily: how do you see the exchanges and development between China and South Korea?

Li Chunzhi: it's been a long time for South Korea and China to communicate between textile and clothing.

Guangzhou Daily: what are the specific competitive advantages of Chinese clothing in Korea?

Li Chunzhi: in Korea, Chinese clothing has the following advantages:

First, cost-effective.

In the Korean clothing market, Chinese clothing can be said to be the most inexpensive commodity. In these markets, the proportion of Chinese clothing is generally more than 40% of the market share.

Second, China has the potential to meet the needs of different sectors of Korea.

Third, China has developed a group of marketing teams who are familiar with the market.

There are about one hundred thousand business people in Korea.

Help Humen businessmen

Guangzhou Daily: what do you think the next step of the development of Chinese clothing should be in South Korea so that Chinese clothing can get bigger development in Korea?

Li Chunzhi: in the current Korean market, Chinese clothing can be said to be a low price commodity. Most Chinese clothing has a certain market share, but it still stays in the middle and low grade, mostly in the wholesale market, and there are very few famous Chinese enterprises entering the Korean market.

High grade clothing is still occupied by Italy, Germany, Japan and other countries.

Nevertheless, this does not mean that Chinese clothing enterprises can not produce high-end clothing.

It is understood that at present many of the international brand clothing is made in China.

Therefore, China's clothing enterprises should strengthen their capability of independent innovation and take the road of brand development.

Just like that, high-grade and advanced surface accessories will have a vast market and greater development space in China.

Guangzhou Daily: it is understood that South Korea's surface accessories enterprises and Korea Textile Development Research Institute want to set up offices in Humen.

What is the preparation of the office at present?

Li Chunzhi: after the establishment of the office, we will appoint professional foreign trade personnel permanent offices, and will hold trade forums regularly or periodically, and organize businesses to come to purchase.

At the same time, it will take various ways to introduce the market situation and common foreign trade knowledge to Humen businessmen.

At the same time, the office will also actively help Humen businessmen to open chain stores in Korea and open up the Korean market for them.