Wenzhou Shoes And Clothing Enterprises Set Off A Wave Of "Changing Face"

　　 "The sales of our store increased more than doubled compared with the previous year when the new image was renovated." AOKANG, a Fujian agent, gladly exclaimed to reporters.

In addition to the Fujian market, many other AOKANG stores achieved a year-on-year growth of more than 30% after adopting the new image. This is the feedback from the market before the fifth generation of AOKANG's terminal image was fully launched in June 6th. On the same day, five AOKANG stores in the five Horse Street and Fu front street in Wenzhou also changed their faces. The fresh visual effects and preferential purchase policies attracted many customers. More than 600 AOKANG agents and suppliers from all over the country were invited to visit the shop after opening the new image.

The new image gives the whole feeling a smooth line. The main body is white. The wallpaper, which is based on the brand pattern and the red standard color, has a good contrast relationship in vision. It can not only foil the style and texture of the sales product, but also make the store feel strong brand sense and fashion sense.

"The new image can attract consumers to enter the shop and increase the turnover rate, which can bring new sales volume. This is the consensus gained by AOKANG people after years of groping and updating the image of the four generation of terminal stores." Luo Huirong, general manager of AOKANG brand business department, said, "businesses should learn to change at the right time. Because the times and trends are changing, customers' understanding of fashion will also change. The store image and brand culture have shifted from the previous consideration of their own positioning to the consideration of consumers' experience and taste, which is the progress of a service concept.

It is understood that, including AOKANG, red, yellow and blue shoes and garment enterprises in Wenzhou have been keen to upgrade the image, and set off several waves of "change face". "Of course, it is not enough to rely solely on the image of the store, which requires the company to match the corresponding services, products and management to operate the system." An industry source revealed.