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Adidas: Start Autumn 2010 Women'S Training Activities

2010/8/14 13:36:00 44

World leading sports

brand

Adidas announced the launch of the 2010 Autumn women's training series marketing campaign, launching a new campaign theme "releasing Be Better", hoping to encourage women to improve their mentality and posture through sports, so as to achieve better results in face and work with positive physical and mental state.

Li Bingbing, a famous young actress in China and Miss Kim Ma Ying, attended the media release as a spokeswoman for Adidas women training series. He first accepted the whole process of Adidas sports team, and encouraged women to join in the movement to improve themselves.

ADI

Mr. Bi Baoyuan, vice president of Darth Greater China market, talks with Li Bingbing about cooperation.

Li Bingbing and Adidas behind the scenes team interaction, tells Li Bingbing "release oneself, Be Better" story and talk about cooperation experience {page_break}

Li Bingbing calls on consumers to join Adidas to "release Be Better" plan

Adidas signed the contract in March this year, and miss Li Bingbing became her.

woman

A series of spokesmen for the training series and a series of print ads featuring yoga and dance have been well received since then, and a feminist movement has taken place.

Speaking of the cooperation with Miss Li Bingbing, Mr. Bi Baoyuan, vice president of Adidas Greater China market, said: "Li Bingbing is very keen on sports, and with the theme of the new season, Adidas has equipped her with a professional team to make special plans in terms of physical training, sports nutrition, and installation options, so as to help her from her mindset.

Posture

The two aspect is getting better.

In this media event, Adidas released the autumn advertisement featuring yoga, dance and sports leisure series. As a leading role, miss Li Bingbing displayed her confident, graceful and tension movement image.

Referring to the new image created by the team behind the scenes, miss Li Bingbing said, "I am very satisfied with this group of advertising images.

Before the shooting, Adidas was equipped with a professional team for me. According to my personal condition, I customized the "Be Better" plan to help me adjust all aspects of my mind and body, so that I can be particularly confident in front of the camera.

Li Bingbing, Adidas's signing coach Lin Min and Adidas's product expert Li Lifang, also came to the scene as a member of the team behind the scenes. She answered the confusion of female consumers from the professional angle of daily fitness and sports equipment selection.

Adidas signing coach Lin Min has brought together a series of yoga, dance and boxing exercises for the live women with more than one fitness coach.

In the next month, Adidas will launch its own "Be Better" shopping mall roadshow in various places.

At that time, Adidas's behind the scenes team will come to the roadshow to provide consumers with professional advice and tailor-made "Be Better" plan.