New Pattern Of Profit Seeking In Apparel Online Shopping

Less than three years ago.

At the same time, the rise of clothing e-commerce has attracted the attention of many local clothing wholesalers. Similarly, last week, the clothing network integrated the resources of Guangzhou's white horse, thirteen lines, Shahe and other domestic clothing wholesale markets, and threatened to create "China's only dual entity wholesale market", and set up an open clothing B2B e-commerce platform.

Insiders pointed out that accompanied with clothing category

B2C:

All passengers drop

Although at the beginning of the establishment, the founder of van guest did not shy away from imitating PPG - the start of men's shirt. However, after two years of operation, especially after inviting Han Han to endorse, the way of the customer's clothing brand has now been more and more smoothly, and has become a dark horse in the field of clothing business e-commerce.

However, the ambitions of clothing e-commerce are not the same. In recent days, after the famous brands such as the seven wolves and Lining entered e-commerce, recently, everyone again announced that the current freight policy should be adjusted from 0:00 a.m. in June 29th. The threshold of free postage for all shopping in Vic will be reduced from the current 200 yuan to 30 yuan, down 170 yuan.

"In mid June, I bought more than 200 yuan of clothing to deliver goods free, but the first two days went up online shopping clothes and found that the free delivery threshold dropped to 30 yuan."

Huang Huang, a teacher at a university in Tianhe District, Guangzhou, told reporters that she was gratified by the fact that the second online shopping was still less than a day from ordering to delivering door-to-door.

In this regard, the official told the reporter that the free shipping policy came from listening to the feedback of users.

Before receiving complaints from customers, many users said that although they liked Han Han's T-shirt and Spanish designer's 59 yuan canvas shoes and other high cost performance products, but plus 15 yuan freight rate felt a little high, users hope to reduce the free shipping threshold.

However, in the view of the industry, because Taobao is still a dominant company in the online shopping field, the clothing e-commerce website wants to nugget in the field of subdivision. In addition to user experience, such as reducing the free shipping threshold and shortening delivery time, it still needs to work hard in brand building and after-sales service.

B2B:

Clothing network to integrate wholesale and distribution resources

Different from the operation mode of van guest, for the clothing network which is located in the wholesale distribution center of the whole country, the resources of the clothing wholesale market will be placed first.

According to Yu Hua, general manager of the clothing network, one of the purposes of launching the B2B e-commerce platform is to promote direct dialogue between garment factories and clothing stores, and promote the development of informatization of clothing circulation channels.

The reporter noted that there are obvious differences between the clothing store and the clothing store. The resources of the clothing network integration are mainly the distribution center of the clothing wholesale market as the "upstream", including the thirteen lines of Guangzhou, Guangzhou Baima, Guangzhou Shahe and Dongguan Humen clothing market.

"Because of the current e-commerce market, network agents and online stores can be said to be the absolute main force of the market, while the two entities have greatly reduced the identity of buyers and sellers, and at the same time have reduced their market by more than half."

Frankly speaking in China, however, in his view, the dual entity mode of operation can make clothing store owners more easily get the first-hand resources that meet the needs of the physical clothing store.

In this regard, insiders pointed out that compared to the "B2B", the "double entity" of the clothing network is undoubtedly the initiative to reduce their own living space, and in operation is to find trouble for themselves. The "new way of playing" that can "make the clothing circulation channels live" can go far, and it also depends on whether the clothing network can solve many problems including the profit model.