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Fashion Changing Styles Attract Customers

2010/9/25 11:27:00 84

Underwear can be worn outside, directly to the workshop shop to buy clothes, the price may be cheaper.

Yesterday morning, the seventh China Chongqing International Fashion Festival opened in Nanping Convention and Exhibition Center. The reporter learned from the clothing industry summit forum that the raw and auxiliary materials of clothing rose, forcing the garment factory to change its mentality, not directly fight the price, but to fight the consumers with the style, material and sales mode.

The cost of raw materials and manpower has gone up.

Since the beginning of this year, the raw and auxiliary materials of clothing have been rising, especially cotton yarn.

"Now cotton yarn is also one price per day."

Yang Jianming, general manager of the golden Kola Clothing Co., Ltd. said that because of the large reduction in cotton production this year, cotton yarn per ton increased by almost 300 yuan to 500 yuan per day. At the beginning of the year, only 21 thousand yuan per ton of cotton yarn was available. Now, the cotton yarn per ton will be 33 thousand yuan, up by 60-70%.

In addition to raw materials, the garment processing plant in our city also indicated that the rise in human cost increased by 10-20% compared with the beginning of the year. The total cost of clothing increased by 40-50%, and the pressure was great.

It is understood that by the impact of rising raw materials, the autumn and winter clothing prices this year also generally rose by 15-30%.

Manufacturers try to attract customers.

"Compared with the substantial increase in raw materials, clothing prices are not rising."

Yang Yong, President of Chaotianmen clothing association, said that at present, there is no way to fight price war. The rising raw material has forced the major garment factories to start to assemble styles, materials and sales models, so as to pfer cost pressures and win more customers.

For example, this year, Kim Kola designed the new style of underwear.

Yang Jianming, the general manager of Kinkala, said that all the old underwear was wearing the body. Now the printing process is used to replace the original cashmere sweater and wear it directly.

Suit

It is equivalent to buying a sweater and buying underwear, and the price is almost the same as that of the original underwear, which is about 200 yuan.

Apart from style, this year's high-end

clothing

More than ever, some new fabrics, such as kapok fabrics, have emerged.

It is understood that kapok fabrics mainly come from woody plant fibers, and some can also make facial mask, light and breathable, and raw material prices are lower than ordinary cotton yarns.

However, the processing cost is high, and the comprehensive cost is several times higher than that of ordinary cotton yarn.

Majority

brand

Stores like to open shop in Ping Street. With the rising cost of raw materials, some brand stores such as Adidas and Nike have opened shop outlets this year. With the change of sales mode, the intermediate links have been reduced, and the pressure brought by clothing prices has been reduced.