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First Venture, How To Choose Franchisees

2010/12/1 15:49:00 43

Venture Franchise Market

Choice Franchised store We need to carefully investigate and collect relevant information and not be impulsive. We should consider the following aspects:


1. Franchisees brand Choosing a mature and famous franchise brand will definitely reduce it. Investment Risk. When investors decide to join the ranks, they should choose the franchised system with high visibility and inventions in the market, which symbolizes new product development capabilities, can provide continuous product support for franchisees, and has a certain number of years of operation and considerable scale. This can enjoy the benefits of brand effect and can quickly enter the normal operation state.


2, characteristic management: the characteristic franchised stores can reduce the risk of vicious competition and improve the chances of success. On the market today, we can say that as long as everything you want can be bought, you want to get a project that someone is doing. If you want to do something in this environment, you must have your own characteristics. It includes business characteristics, product characteristics, sales characteristics, management characteristics and so on.


3, system management training: mature franchising system has a good management system, which can reduce operational errors. The mature franchise system should have at least a few years of successful operation history, otherwise there will be no perfect unified management system with normal operation. This system includes pre training and continuous training, strong supervision system for operation management system and execution process, continuity and effectiveness of marketing and customer management, and system support for daily operation such as manpower, material and financial resources. The mature franchising system will have a complete set of affiliate projects, franchising rules, management system, operation principles, operation manuals, training manuals, and stable and standardized supply channels.


4, join the conditions requirements: should choose their own economic ability and their own conditions can reach the franchise system. Usually, we should first consider the rate of return on investment, not the lower the price, the better the franchisee. The key is to analyze whether the franchised stores can bring long-term stable income and whether they can get value for money.

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