Enterprise Marketing Strategy Determines Brand Outlet

Sun Tzu said: businessmen

Without thought, there will be no way out. It can be seen that the importance of thinking is important and market performance is excellent.

Ten years ago, the agent saw the brand and grabbed it. Five years ago, the agent saw the brand with a good policy. Now, the agent sees the brand refuse first, then asks what kind of thought and mode. Although the agent does not know the marketing profession, the environment of the industry has made the agent become professional. The marketing era must be professional marketing, and guerrilla Mountain King has become the yellow flower of yesterday.

Marketing thinking and mode are pioneers. The so-called thinking is development strategy, brand growth method, adopt direct attack method, or adopt roundabout way, or take guerrilla way, brand development mode and the choice of road, and brand's short, medium and long-term development planning, etc., the mode is the way to fight, the vigorous way, or the sketch is small and noisy, the marketing mode is the sharp knife for developing the market.

The joint operation of land, sea and air is also based on the army ground warfare or the land air joint mode, or the army as the main way to assist. In short, it is how to sell the market, how to popularize the market, how to sell products, and how to help dealers make money.

A new idea is to grasp the magic formula of distributors' psychology and to attract customers. If there is no mature idea, the market operation will take a lot of detours. On the way forward, we will encounter setbacks and failures. Brand development will be very slow. Agents will be very tired when they operate. The way of business is difficult to match with the market, and it is difficult to match the development trend of the market.

The advanced marketing mode can help dealers to establish cooperation confidence, because marketing mode is the way to attack the city and pull out the village. It is also the foundation for making contributions. If the marketing mode is very advanced and simple, dealers will be very easy to make trade-offs. Without marketing mode, market promotion will be without rules, and the brand can not grow up.

The train of thought lies in how to be clever. The mode lies in how to be advanced, whether the key can be carried out or not. If only relying on ingenious thinking and advanced mode to get customer's trust, it is very important to carry out the later stage. If the mode can not be implemented, the action will hurt the enterprise itself.

Sales policy and distribution can play the market, brand has the first few elements of success, next is the real market, the development of the market is very difficult, with excellent dealers to negotiate, not ten times eight times is difficult to succeed, wisdom needs time to need real material, cosmetics real "logistics marketing" era has arrived.

The war is more expensive than the long war, and the battlefield is fastidious and quick to fight, and it will prevent many difficulties. It must be advanced weapons and sophisticated equipment. If you take a stick with fire, you will lose the battlefield. If there is no gun and no bombs, you will have to die. Even if the real weapon is more advanced than the opponent, then you will have the winning conditions. If the winning conditions are not available, how to attack the city and pull down the countryside? The policy is weapons, the distribution is ammunition, and both are indispensable.

Bosses and professional managers should understand the importance of sales policy and distribution. Sales policy is a weapon. If the weapon is advanced and has the advantage of winning, distribution is ammunition. If ammunition is sufficient, it will have more psychological advantages and combat advantages than opponents. Psychological advantage is more important than combat advantage. Psychological advantage depends on ammunition and logistical support, so sales policy and distribution directly affect the development of the market.

To formulate a sales policy, we must take full account of the needs of the market, the needs of our customers, and also study the policies of our competitors. It is very necessary to optimize and improve the sales policy. Whether it is good or thin, as long as the policy meets the psychological needs of the distributors, it is a successful sales policy.

Material distribution should study more the needs of customers, consumers' consumption habits and consumption characteristics, the distribution of gifts, customers will like to do, and how fast it will be done to promote sales.

The boss's thought is the soul of the development of an enterprise. If the boss is not in touch with the market, he will be blind. If he does not contact with the customers, he will be lazy. He will not be ignorant of his competitors. He will not choose to be virtuous, but he will be lonely.

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Local enterprises are playing such a good play. With the passage of time, with the improvement of brand, with the increase of profits, with the improvement of brand influence, with the popularity of the brand, with the media interviews, many business owners began to make mistakes like this, some mistakes have been made, some mistakes are in progress, some mistakes are going on, some mistakes are about to be staged, and some mistakes are just sooner or later. Every mistake is fatal to the brand.

The owner of the cosmetics industry should not avoid being bustled like the mobile phone industry. The domestic mobile phone companies have also created short-term success, and both sales and market share have been bumper.

Today, cosmetics enterprises have the trend of mobile phone companies. When the local enterprises are working hard, the international brands seem to be sleeping. No matter how hot the local brands are, they can not see the action of the international brands. The mobile phone companies also encountered such a phenomenon. The local brands should think calmly, summarize the pros and cons of the previous period, straighten out the marketing ideas, and then go back to the battle again.

The international brand is sticking to the established development strategy and sticking to the way of development. The local enterprises are not equal to the road in carrying forward the development, because the strategy pays attention to the long-term development, and the short-term interests serve the long-term interests.

It is temporary to see the effect immediately. Tactical victory can never stop the failure of strategy. Xiang Yu is trying to pull up the mountain to catch up with the world. It can not stop Liu Bang from being the best example of the strategy failure and tactical victory. The strategy of local brand improvement and development is the top priority. The strategy of making money as the center is doomed to failure.

Local enterprises are not short of tactical experts. Mr. Gao Jianhua, a famous strategic management expert, has made a big noise ten years ago. Strategic management is the foundation of the success of enterprises.

It is the sorrow of local enterprises, the sorrow of local brands, and the sorrow of local entrepreneurs. When the brand achieves its success in tactics, it must quickly improve its development strategy. It must stick to the way of development. The brand is not blunt, but the brand is no way to die, so the way of thinking decides the way out for the brand.