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Check The Status Quo Of Male Star'S Clothing Endorsement

2011/1/7 16:38:00 968

Benny LuMetersbonweSharp Brother

   Brother Sharp All netizens began to pay attention to the issue of clothing endorsement. The most common men's clothes in the clothing industry are basically endorsed by male stars. In some cases, Chinese clothing brands invite foreign male stars to speak for them. More often, Chinese male stars speak for Chinese clothing brands.


It is not from clothes that stars in the performing arts industry are invited to represent their products. But nowadays, the fashion of celebrity endorsement of clothing brands is getting stronger and stronger, and its popularity may exceed any other field. It is self-evident that the role of inviting stars to speak on behalf of the brand. Many brands have greatly improved the brand's popularity and appeal by hiring stars, and the public effect of stars has been brought into full play here.


The most evergreen spokesperson Lau Andy (Spokesperson of Bennilou brand)


Although the advertisement Andy Lau shot for "Benny Road" seems to be "tender", his healthy and approachable image is very consistent with the brand, creating a very successful advertising effect. He has not only served as the spokesperson for many years, but also promoted his role in the film "Crazy Stone", which he invested in. But perhaps it is precisely because the advertisement is too popular that other clothing brands represented by Liu Tianwang are shrouded in its aura and inadvertently ignored.


Jay Chou, the most popular spokesman( Metersbonwe Image spokesperson)


The "Metersbonway", which had just transformed into a young fashion style, initially chose Guo Fucheng as its spokesperson. However, at the time when Guo Tianwang's popularity was declining, it was quickly replaced by Jay Chou, who had just become popular. A sentence of "taking an unusual path" flaunted its unique personality, attracting countless fans to support the brand, and Jay Chou has been acting as its spokesperson ever since, Even if he joined Zhang Shaohan and Pan Weibo, his position would not be damaged.


Guo Fucheng endorses Kent&Curwen, a menswear brand (Chinese male star endorses foreign clothing)


Guo Fucheng became the brand ambassador of Kent&Curwen. Kent&Curwen is a classic British clothing brand. Its clothing design has always adhered to the British tradition, fashion and style, and exuded the clothing taste of the early 1920s.


From the past to the present, in addition to adhering to the consistent British concept and philosophy, the brand clothing also retains the sports tradition. From equestrian to tennis to cricket clothing, Kent&Curwen is a crowd


The men with unique vision provide the most perfect and stylish design. Guo Fucheng, who loves horses and sports, coincides with the brand.


The longest celebrity clothing endorsement camp: Sun Honglei, Zhang Hanyu, Hu Jun, Lu Chuan, Zhang Zhen


At the end of 2010, Seven Wolves announced the latest men's endorsement advertisement, which enabled five endorsers, including Sun Honglei, Zhang Hanyu, Hu Jun, Lu Chuan and Zhang Zhen. The new endorser ads are recognized by the media and the public. The strong production team behind it has also become an important advertising chip. This TVC that won the popularity of netizens came from Michel Comt, the world's most famous photographer, and John Toll, the Oscar winning best photographer.

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