Jinjiang Shoe Material Enterprise "Innovation Wind" Strong Attack

In March 2nd, with the holding of "Haixi top ten shoe material innovation enterprise selection activities", a strong "innovation wind" swept to the shoe material enterprises in Jinjiang.

The most direct innovation is embodied in products, such as ejection rubber and degradable environment-friendly soles developed by Xin Zhi Zhi, as well as the EVO ultra light wear-resistant sole made by Cheng Chang. "Products are undoubtedly the most direct manifestation of innovation".

Jinjiang Cheng Chang

Secondly, equipment upgrading and technological pformation are also a major aspect of shoe material industry innovation.

For example, the promotion of equipment upgrading by collaborative mold is aimed at constantly improving the technological content of enterprises so as to achieve higher production efficiency and reduce labor costs.

The new synergy and Cheng Chang shoe materials have greatly improved the production capacity by alleviating the shortage of workers through continuous improvement and optimization of the technological process.

Efforts have been made in various "points".

Cooperation: equipment upgrading, peer imitation

How to ensure the leading position of the industry? The answer given by Cai Duyu, chairman of Quanzhou Concord mould Co., Ltd. is "innovation!" how to innovate the mould factory? The answer given by Cai Duyu is "upgrading equipment and never stopping."

Cai Duyu is a sniper. From the start up of his business, his co operative mould has written many first in the industry, and every first is closely linked with innovation.

As early as ten years ago, at the beginning of the cooperation, Cai Duyu started with a high starting point. He pioneered the establishment of a CNC center in the industry, invested heavily in introducing 40 state-of-the-art machine tools, and introduced the technical backbone that he once worked in Taiwan.

"At that time, I invested a lot in the early days, and many of my colleagues laughed at me.

Because the mold industry is basically from the original manual knocking, so many people have misunderstandings about the industry, and feel that making mold is simply manual labor.

Cai Duyu frankly said, in fact, from the development experience abroad, the mold industry also needs to take the route of technology and innovation.

It is precisely because of the sense of advance, from the peers called "idiot", to be emulated by their peers today, Cai Duyu has always maintained the idea of "technology leading innovation", always capturing the most advanced technology trends and scientific research achievements in the industry. "As long as new equipment comes out, I will buy it!" Cai Duyu laughed, and he soon became the spokesman of the mold machinery industry.

In general, the equipment of which manufacturer was bought, and soon there were many followers.

The sweetness brought by advanced equipment to the cooperative people has benefited Cai Duyu greatly. The most direct embodiment is the production cycle and economic benefits.

It is reported that the general mold factory develops and produces a set of molds for at least one month, but with the introduction of advanced equipment, it only takes half a month to deliver.

At the same time, because of the strong ability of independent development and excellent product quality, the mould produced by CO production is generally more expensive than the counterparts.

"Nevertheless, many customers still require our products."

Cai Duyu said.

This year, the cooperation will usher in a new round of equipment changes, and imported advanced equipment from Germany. Through 3D digital manufacturing technology, the semi-automatic production of the mold from the former to the fully automated production will be realized.

"At present, we have successfully completed the experiment, the effect is very significant."

Cai Duyu said that in the future, the new factory building in the five mile Industrial Park will introduce the production line across the entire line. The total production process from orders, development, design, production, packaging, shipment and so on has a total of more than 200 meters. The staff will automatically complete a series of processes after programming by computer, thus greatly realizing the new leap of the mold industry.

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It is understood that the use of new equipment and new production cooperation will greatly reduce the number of employees, which for the entire lack of labor coastal enterprises, is undoubtedly a top priority for coping with the shortage of workers.

"At present, the average wage of our employees is around three thousand yuan. When the equipment is upgraded, the quality of the technical staff is even higher. When they upgrade themselves, wages will continue to rise."

Under the innovation of equipment, this year, we will continue to increase the intensity of independent development, and combine the needs of customers with targeted, personalized and differentiated research and development.

Unlike many colleagues, a style is pushed to different customers. The team will regard each custom made mold as the sole intellectual property of the customer, and strictly sign a confidentiality agreement with the customer. "This can fully guarantee the competition needs of every customer, and it is also the embodiment of our company's reputation and respect for every customer."

Cai Duyu is right.

Guan Xing: management and product innovation simultaneously

If we say that product innovation is only a breakthrough of "point", then management innovation is a leap on the "surface". Under the innovation of combination of points and surfaces, Fujian crown Hing Leather Co., Ltd. has achieved continuously increasing profits. In 2010, comprehensive tax payment ranks first in Shishi Hongshan Town private enterprise.

Located in Shishi, Guan Xing leather Co., Ltd. is the epigenetic generation of leather industry. Since 2004, the company has been among the top three leather enterprises in Quanzhou and one of the ten largest leather enterprises in China.

The key to innovation is "innovation!" Luo Fengxu, general manager of Fujian Guan Xing leather Co. Ltd.

According to Luo Fengxu, the innovation of Guan Xing leather is mainly reflected in two aspects: product innovation and management innovation.

Before 2008, the products produced by Guan Xing company were numerous and varied, providing cattle skin for many industries such as cars, shoes, bags, sofas and so on. "At that time, it was mainly custom-made products.

We will do whatever samples our customers take.

Luo Fengxu said that because of the particularity of leather, it is impossible to make two products of one mold, and it is difficult for enterprises to make standardized operation according to the needs of each customer.

Therefore, they voluntarily give up some orders, increase the proportion of homemade products, and combine the needs of the market, and put the main energy in the building and popularization of the two series of products, "Napa" and "natural fall".

After the adjustment of product structure, the production efficiency of the company's main products has been greatly improved, and it has laid a good foundation for the company to promote standardized operation.

In the leather industry, because the raw materials are not identical, the reactions after chemical and mechanical operations are different, and the production environment, such as temperature and humidity, is changing all the time. It seems to be a simple standardized production in other industries, but it is difficult in the leather industry.

In this regard, Luo Fengxu carefully analyzed and studied carefully. At the same time, technical engineers set up a project group to attack the variable elements and set up a set of effective standardized operation plans.

In the production workshop of Guan Xing's production workshop, from the raw material to the process of the process of the raw material in the process of the process of the process of the process name of the work of the name of the working process, the quality inspection, the operation process, the quality inspection, the operation process, the quality inspection, the quality inspection of the more and more work out of the point in the process of the problem of the problem of the problem of the working procedure in the working procedure, the working procedure of the working procedure of the working procedure of the problem of the problem of the problem of the working procedure in the working procedure of the the connection between the upper and the lower processes provides the information support for the standardization of the next process.

In addition to the standardized operation in the industry, the innovation of Guan Xing management is also reflected in the establishment of the management mechanism of the project department.

"A piece of leather, from buying to research and development, to processing, to sales, this is a teamwork.

The process of fighting, how to better mobilize the enthusiasm of staff in various departments, make them cooperate closely, avoid avoiding each other's wrangling, we think of the project management mode.

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Luo Fengxu said that the company divides projects into different products, and each project is a manager responsibility system. The members are composed of technicians, production, quality control, marketing and other personnel. They conduct collective performance appraisal in the form of team operation, and then reward and punishment according to their respective division of labor, contribution and responsibility.

In this way, through material and spiritual double binding, we can give full play to our initiative and be more conducive to the development of our work.

In addition, in mobilizing the enthusiasm of the staff, Guan Xing also put forward the slogan of "caring for the three generation of employees". The company built one apartment, one hall, two rooms and one hall, 180 apartment buildings, so that the employees changed from "single bed" to "double bed". The employees also took the parents of the old families to enjoy the family happiness together. At the same time, the enterprises also fully arranged the children's schooling problems.

"Only by multi pronged innovation can enterprises truly achieve social satisfaction, employee satisfaction and shareholder satisfaction."

Luo Fengxu said.

New synergy: competition for innovation depends on talent first.

The dispute between enterprises is actually a struggle for technological innovation, and the contention of technological innovation is the competition for talents.

How to lay a good foundation for enterprise innovation, the assistant chairman Liang Zhangxing of new synergy (Fujian) Co., Ltd. gives the answer: talent first!

In recent years, Xin Xie Zhi has been thinking about a question: how to make enterprise innovation as a sustainable project, and continue to develop? "We found that the most fundamental thing is to implement the talent project first."

Liang Zhangxing said frankly, in the shoe material industry, the technical personnel are out of the blue and unable to meet the needs of long-term development of enterprises. This brings about a situation of single product, lack of technological strength to develop and innovate, and the development of enterprises is lingering.

In order to solve this problem thoroughly, in recent two years, Xin Zhi Zhi has implemented the talent project boldly: first, we must do a good job in introducing talents.

Through the formulation of a series of preferential policies, we implemented the measures to recruit talents. Any professional counterparts with technical secondary school education, and technical secondary school graduates should be recruited. They should be able to solve their spouse's work, housing and so on, so that they can feel the sincerity of the company.

Through this measure, over the past few years, the new association has introduced over 120 technical talents with tertiary education or above from universities and regions, thus providing talent guarantee for technological innovation and development of enterprises.

Second is to improve the quality of staff and create a good stage for talents to display their talents.

In order to improve the professional knowledge level of the staff, the new association adopts the mode of training both inside and outside.

At the same time, enterprises and technical workers should be encouraged to take part in all kinds of training.

In order to mobilize the enthusiasm of the front-line workers to learn technology and long talents, the company has implemented a technician system for evaluating workers since 2007. Through examination, 60 operators who are skilled in the first line, who have practical experience and innovative abilities have been recruited as workers technicians, and they have been trained in dynamic management.

"In this way, the inside of the enterprise has changed from the concept. People no longer think that only qualified persons with academic qualifications and professional titles are talents, and the production workers are also talents, which has played a catalytic role in improving the quality of the staff."

Liang Zhangxing said, at the same time, the company supports and encourages technicians to go out to investigate the market, understand the information, engage in new product development and take part in some technical tackling problems.

The company will tilt the salary and bonus distribution, so that engineers and technicians who make outstanding contributions will have a sense of honor.

In addition, after the talent project was built, the company also increased investment to improve the level of enterprise hardware construction.

At the same time, the company also set up a technology center based on product design and development, which accelerated the speed of product development and realized the purpose of modern management.

For example, in the technological innovation, we have introduced the double density integral molding sole, directly compressing two different materials, forming no seams, no coloring, better looking, reducing the process and reducing the comprehensive cost. In the innovation of environmental protection, the company has introduced TR degradable environment-friendly soles. The product has good stereotyped effect, and can be molded at one time, and the material has the characteristics of recyclability and corruption. It is also very environmentally friendly. In addition, the company is also the first to develop and produce ejection rubber in the industry. "Through non rubber equipment, we improve the equipment and optimize production. The produced rubber can be completely non coloured, free of paint and free from repair, which not only saves resources, but also improves production efficiency." with the establishment of these innovative systems, the company's product innovation continues.

Liang Zhangxing said, enterprise innovation is everywhere, sometimes it is a small equipment improvement, there will be unexpected gains, the key is that enterprises often have the heart of innovation.

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Cheng Long: creating a multi-functional "married woman"

Compared with well-known sports brand enterprises, shoe material industry is more like a hero behind the scenes. Behind the unknown, it acts as a "married woman" in silence.

"Nowadays, even if we are married, we need to constantly improve R & D and technology, and constantly innovate, so as to start the visibility in the industry, thus constantly enhancing the popularity of brand enterprises."

Ding Changgang, chairman of Jinjiang Cheng Long shoe material Co., Ltd.

Cheng Long shoe material is an important rubber foaming manufacturer in Quanzhou and EVA shoe material supply center.

From the date of running the factory, Changcheng iron and steel company attaches great importance to the originality and creativity of the products.

As a shoe supplier of front-line brand enterprises, "while we witness their rapid development, we must speed up their pace of development at the same time, and keep up with the demands of their development through continuous innovation, so as to drive the new development of the whole shoe industry chain."

Ding Changgang said.

It is under such a concept that Cheng Long shoes attach great importance to the research and development of functional products.

It is understood that as early as in 2003, the shoe material developed by Cheng Long shoe material was used by Anta, which caused strong repercussions in the market, thus blowing up the use of functional insoles in the shoe industry.

At the interview site, Ding Changgang also made a presentation for reporters: he produced three different functions of insoles, one is shock absorbing material, one is EVA material, one is high elastic material, when a iron ball throws up, it falls on three different insoles, the high degree of resilience is also different.

On the shock absorbing material, the iron ball hardly springback. On the EVA material, the iron ball springback about 10 centimeters, while the high elastic material springback more than 30 centimeters.

"Now, we are improving the design according to the characteristics of human movement. We choose functional materials according to the characteristics of different parts."

Ding Changgang said, such as basketball insoles, they placed cushioning materials in the back of the palm, and placed high elastic materials on the front palm, so that the bouncing force of the players can be guaranteed, and on the other hand, the foot impact of the bouncing pressure can be slowed down.

In addition, antibacterial, deodorizing materials, breathable materials and antistatic materials are also innovative products of Cheng Long shoe materials.

According to the introduction, when the nano silver antiseptic and odorless insole is widely spread in the industry, the antibacterial and insoles developed by Cheng Long shoe materials and others are mostly different in the way of spraying nano silver on the surface.

"The effect is that antibacterial and odorant are more durable, and you don't have to worry about losing your shoes after one or two times of washing."

There are still many such innovative cases.

Looking back on the road that has passed over the past 10 years, Ding Changgang has witnessed the history of the development of the shoe material industry, which can be described as "one step and one innovation".

"From ten years ago, most of them were recycled by plastic bags. To a batch of new materials, and then to targeted products made for a single customer.

The trend of the future must be the continuous development of material technology. What we want to do is to concentrate on, specialize and specialize. We will continue to increase the research and development efforts in the shoe material industry, keep pace with the development of the times, and constantly create the gold content and technology content of our upstream enterprises.

Ding Changgang is full of perseverance and confidence in the future development.

It is learned that in addition to technological innovation, Cheng also took the lead in the introduction of management consulting companies in the same industry, and constantly innovating in management.

According to Ding Changgang, it is hoped that by introducing the "external brain", we will standardize the production process comprehensively, achieve a virtuous cycle of quality management, and make a brand with quality.

Through this standardized management reform, we can also improve the overall management level of the company.

Cheng Chang: it sells technology, culture and brand.

Jinjiang Cheng Chang shoes industry Co., Ltd. has been committed to building innovative "three represents for enterprises": first, representing the most advanced R & D technology; two, representing the best talent team; and three, representing the most cohesive corporate culture.

"As a shoe material enterprise, we not only sell products, but also sell technology, culture and brand, so innovation is very important to us!" said Zhuang Huihuang, director and deputy general manager of Jinjiang Cheng Chang shoes industry Co., Ltd.

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In the shoe material industry in Jinjiang, we have a consensus that the homogenization of products between enterprises is serious.

How can we seek the "little difference" of enterprises in the face of this "Great Harmony"? "We must take the differentiated route!" Zhuang Huihuang's answer is sonorous and forceful.

He believes that although the upper reaches of the enterprise, but shoe material industry should also have brand awareness, we must use brand vision to carry out sustainable and innovative operation.

As a high-tech enterprise in Fujian Province, Cheng Chang is committed to the practice of innovation.

In this regard, the company has set up a scientific research center, with R & D department, technology development department and testing laboratory.

Last year, on the basis of traditional EVA, the company developed EVO materials for the first time and pioneered the industry.

According to the introduction, EVO material is a functional polymer composite material made up of elastomers modified by polyolefin, rubber and other elastomers or rubber. It has excellent properties such as wear resistance, skid resistance, super soft, high elasticity, shock absorption, antistatic, anti compression deformation, ultra light weight and so on. The EVA material is composed of various elastomers and rubber.

It not only preserves the plasticity and weatherability of traditional plastic materials, but also has the special properties of EVA, such as soft, elastic, skid resistant and excellent wear resistance of rubber materials, and has now developed into a series of products with different functions.

According to the reporter, the company will print the logo mark on the EVO shoe sole.

"We also need to build brand! Our goal is to buy our sole as the symbol of" world brand ".

Zhuang Huihuang said, a pair of sports shoes, its largest technology contains

The volume is on the sole of the shoe. Therefore, a good sole factory must be based on technological innovation and quality building, and this is exactly what they aim at.

Taking the EVO ultra light wear-resistant bottom as an example, after the technological innovation, the wear resistance of the bottom is not only 15% lighter than the traditional product, but also 20% lighter.

"In the whole sports shoes design world," light "has become the mainstream design language. At the same time, no matter how wonderful the shoes are, the best function still lies in the adequate protection of the feet.

It is light and wearable, which is the original intention of our design and development of this product.

Zhuang Huihuang said that in this way, athletes can fully feel the sense of touch between the feet and the ground, and at the same time, they can fully enjoy the comforts and pleasures brought by technology.

Moreover, Cheng Chang also introduced the technology of "two-color one time forming", and poured two materials directly into the mold, forming it at one time.

It is understood that in accordance with past technology, when two materials need to be applied, glue is needed to glue the two materials together.

"After the technology was launched, it reduced the process and reduced the staff, and reduced the glue. On the one hand, it greatly improved the production efficiency. On the other hand, it greatly reduced labor costs, and at the same time, it was more environmentally friendly."

Zhuang Huihuang said that in the current labor shortage environment, by improving technology and reducing labor, this is bound to be a major trend in the future development.

In the future, Cheng Chang will continue to increase scientific research efforts to further upgrade the technology content of shoes.