Haining Merchants Rush To Tongxiang Fur Market

In the eyes of ordinary people, Haining leather market and Tongxiang leather market should be two. Parallel lines, It is irrelevant, but it is not the case. Since last year, the world trade center as a hub for fur commodities in Tongxiang has been stationed in Haining by businesses. Number It has reached more than 60. What is the magic power to leave these businesses away from the strong foundation of the industrial base? Tongxiang Development?

It has been more than two years since Maksim came to the world trade center to run the Haining "Chongwen" brand leather goods. The "relaxed development environment" is his concise comment on the fur industry in Tongxiang. "Take the rent, the same 150 square meters of shops, in our local shopping mall, the annual rent is about 2 million yuan to 3 million yuan, and here is only about 110 thousand yuan."

Ma Chongwen, who is "light forward", works hard with his wife to improve the quality of his own business brand so as to cultivate his own customer base. "The old customers are brought over, and the new" repeat customers "are also increasing. Ma Chongwen said, now the stable customer source in the store is more than 50, and the sales volume has reached about 800000 yuan since the beginning of this year, an increase of 15% over the same period.

Beginning in the early 90s of last century, he began to devote himself to the leather industry and Haining businessman Li Yufen, which is the growing consumer group here. Last April, Li Yufen arrived in Tongxiang and settled down on the two floor of the world trade center, operating the Italy brand "Armani" fur coat. "I have a very large leather processing enterprise in Haining, which is directly supplied to my store and implemented through one line sale." Li Yufen said that in a short span of a year, the number of new long-term customers in her store has exceeded 70.

With low investment risk, low entry threshold and broad prospects for development, Tongxiang entrepreneurs who are investing in Haining are willing to go all out with these advantages. Zhang Xiaolong, the entrepreneur of the third floor of the world trade center, who runs the "Jane Eyre" brand, has set up a 5 year development plan for its own stores: starting with retail and a small number of wholesale ways, gradually cultivating its own fur clothing brand, continuously improving the added value of products, and then expanding the sales territory and realizing the transformation from small shops to large shopping malls.