Little Emperor James, "China Red" Is Popular Throughout China.

NBA "little emperor" sits on the throne of two hundred million dollars. James is crowned king of wealth. He was born in a single parent family. He used to live with his mother in an uncertain place.

But now, at the age of 22, he is one of the highest paid young people in the world last year.

In Forbes's latest list of "the world's richest stars", he is proud of his annual income of more than 27 million dollars and over 200 million dollars.

He is the NBA Cavaliers and the "little emperor" Lebron James.

It is neither the highest nor the highest in the athletes, but also unable to match the big stars of Hollywood.

So why did he accumulate more than 200 million dollars in just a few years?

When he claimed that his goal in life was to enter the "1 billion dollar body club", what gave him such a strong impression?

The answer is his financial wisdom beyond his age.

The fork in James's life appeared in 2003.

That year, he joined NBA as a champion scholar. In that year, his fortune increased by 100 million dollars.

In this "first pot of gold", the "Nike company" signed with him 7 years 90 million dollars of sky price advertising contract is the most noticeable.

Getting rich overnight is enough to make any young man hot, but James has not.

Although his agent has brought him a lot of advertisements such as star cards, new sports drinks, soft drinks, chewing gum and so on, his wealth has increased at a geometric speed. But the traditional way of managing money by brokers' advertising is obviously not satisfactory to James.

At the age of 20, he resolutely dismissed his former agent and joined 3 middle school friends to set up his own LRMR marketing company.

"This is my idea. I want to own my own business."

In an interview with Forbes magazine, James said his ambition.

Now, LRMR not only helps James manage financial matters, but also provides brokerage management services to many sports stars.

On the LRMR customer list, there is no shortage of star players such as the National Football League and other top league players.

James has never been to university, but his talent and sensitivity in managing finances are amazing.

Players have signed contracts with teams and advertisers in their own name. What is wrong with the most common way that has been used for many years?

But James believes that players must pay more personal income tax if they sign their contracts.

To this end, he set up a holding company specially to deal with the contract matters for him.

Many of his personal expenses, including insurance premiums, are now paid by the holding company.

Open source does not forget to save money. James's abacus is excellent.

I am sure I will be the first to buy his family's stock if Lebron's company is listed.

This is Buffett's words.

Last September, two people met in Omaha city for a brief meeting.

Although the time was not long, although the two chose the location of the meeting in the fast food restaurant, James regarded it as a milestone in his own financial management.

Later, Buffett's evaluation of him is worth pondering: "at the age of 21, my financial literacy was far less than Lebron's.

Maybe I was just as mature as he was when I was 51 years old.

In this mysterious meeting, Buffett gave James some golden advice.

But obviously, James got the inspiration from Buffett.

Now, James's investment range is amazing, including Seattle's "sports restaurant" and the real estate of Cleveland. There are high-end bicycles and sports equipment as well as the latest Internet community.

According to statistics, James's annual advertising endorsement income is about $26 million, which is one of the highest paid players in NBA players.

However, "relying solely on advertising endorsements obviously does not bring us $1 billion in wealth.

I like wealth to grow like snowballs, and if I can earn money when I sleep, "

This is the voice of James.

James's understanding of China is almost zero until the first visit to China in 2005.

But since then, with the westward movement of NBA, he has become an "old friend" with China.

In the meantime, James is sensitive to the fact that China will be the largest market for investment in the future.

In June this year, a special meeting was held in James's LRMR company. The participants were top executives of big companies, including Nike, Coca-Cola, Microsoft and so on.

These companies have had economic contacts with James. They gathered here on the "first look" to explore the issue of entering the Chinese market with James.

"China's pop culture, media and sports", "brand globalization", "James brand and China"...

After this series of seminars related to China, all the big crocodiles came to an agreement to jointly create the "little emperor" to be a figure in China.

The first step in their strategic deployment is to let James become China's most eye-catching star after the Beijing Olympics.

To this end, they also specially hired an American basketball expert to serve the Beijing Olympic basketball program.

"The Olympic Games is a good time to push James to China.

He is not Jordan, nor is Kobe, he is the new generation. Nike executives believe that "James brand" will be a stepping stone to the opening of the Chinese market by the economic cooperation.

As for James, now that he has met the Chinese "Jinshan", how can he let go of the opportunity to make his wallet bulging?

"I plan to participate in the Beijing Olympics, because that will be very helpful for my business.

I have started learning Chinese now, and I hope to be able to accept Chinese reporters in Chinese.

This year, James launched the fourth generation of basketball shoes named "China Red" in China.

"China Red" is the traditional color of China.

The new shoes in this color feel as if all the Chinese are supporting me.

Listening to James's good words, it is obvious that this is a tender card he played to cultivate the Chinese market.