Swedish Brand Bjorn Berg Shanghai Set Up Asia's First Store

Swedish fashion brand Bjorn Berg (BJORN BORG) set up its first store in Asia and entered another international metropolis, Shanghai.

When you plan to travel to Shanghai's Asian shopping paradise, remember to visit the city known for its luxurious Nanjing West Road. Shopping street Otherwise, your journey will not be satisfactory. When you enter Nanjing West Road, you can't miss the department store Sogo, which is a high-end brand, and the new shop of Swedish fashion brand Bjorn Berg is set up here. The shop was officially opened in August 23rd this year, waiting for your visit.

The Bjorn Berg brand launched a series of interesting and interesting consumer interaction sessions with 3D eyeglasses.

Bjorn Berg not only introduced its products to customers in Shanghai area through its store in Jiu Guang Department store, but also worked with Taobao, the electronic commerce network, to face the whole of China. Online sales 。

Bjorn and Berg have been doing business in international metropolises such as London, Milan, Amsterdam, Dusseldorf, Stockholm and Barcelona. At last, they opened their first store in Asia in Shanghai. Bjorn and Berg launched a wide range of fashion products in China, covering underwear, sportswear, shoes and accessories.

"This is the first step for us to enter the Chinese market. We are committed to doing long-term business here, and will continue to set up more stores in Shanghai and other parts of China. We are proud to be able to pass on the two sales channels mentioned above to China and Shanghai Greetings from consumers, and hope that the company's business can thrive here. Among them, the fashion trend of our core business, underwear brand, has yet to be developed in China. Bjorn Berg CEO Arthur Engel said.

Before setting up a brand in 1984, Bjorn Berg's personal vision was to create his own fashion house to sell colorful sportswear. Today, including the Chinese market, the brand is active in the markets of about 30 countries and regions around the world. Besides the underwear of its core business, the brand also includes sportswear, swimwear, casual wear and accessories such as glasses, shoes and bags.