Exclusive Interview With Designer Bruno Pieters'S Views On Innovation

In 1999, he graduated from Royal College of Art in Antwerp, Belgium, and founded the concept brand Honest by. in 2012. In the light of all pparent principles, it became a fashion brand that can not be ignored in the industry.

Reporter: what inspired you this season?

The design? What interesting things happened in this creation?

Bruno Pieters: this has nothing to do with my previous visit to India and Japan, so I used lots of prints and black and white patterns this season. They are very modern.

We have done a lot of research to find suitable cloth, because we like organic and natural materials, and will not cause customers' skin discomfort.

Reporter: why do we focus on making organic materials? Are there so many people who focus on environmental protection?

Bruno Pieters: I think this is very common. You pay so much money that you do not want to destroy the environment.

I think you will care whether you are a fashion person or not. Because there is only one earth, you need to face these environmental problems together, you need to know what has happened.

Maybe this is not the most important thing in your mind, but you will also feel that this is of some importance.

Reporter: in some small towns in China, there are very primitive and natural clothing making techniques. They are beautiful, but they haven't gained much commercial interests. What do you think of this phenomenon in Europe?

Bruno Pieters: in fact, the same is true here. Change or change always starts with a very small part.

Like gay marriage, many mainstream disagree, some feel this is unlikely, some feel this is very small, but when it really happens, it even changes a country, and this is precisely because of the influence of a small number of people.

Reporter: what sparkling moments have you had in your career?

Bruno Pieters: I believe it is now!

Reporter: in the eyes of the Chinese people, there are two kinds of impression on Belgium: one is high quality chocolate, the other is a talented fashion designer. Why do you think this small country can breed so many excellent designers?

Bruno Pieters: there are a lot of great designers here, like Dries Van Noten and Ann Demeuelemeester. Maybe it is because the city has not so many temptations, no less colorful than Paris, and everyone is concentrating on their work.

Another possibility is that there is no such attitude. We are all pragmatic, very practical and very well designed.

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Reporter: in your eyes, is Parisian girl's Style?

Bruno Pieters: Generally speaking, Paris girl's Style has some rock and roll. They like to wear tight jeans, leather jackets, long hair and high heels. It's very cool.

Reporter: Honest by. mentioned that the manufacturing links and pricing methods of the products are completely carried out in an open and pparent way, so as to create a completely new mode in the fashion industry. What kind of external reactions do you want to get?

Bruno Pieters: this approach is completely innovative, and the media says this is the first time in the industry.

But what we want to do is to see what we do behind our back, what we spend in Europe, what material value is, what exactly you are paying.

At present, the outside reaction is very positive, whether from our customers or shops.