In 2012, Luxury Goods In France Increased By 10%, And Chinese Tourists Contributed The Most.

< p > into the famous Lafayette department store on Osman street in Paris, France. The bustling Chinese customers have become the mainstream customers here.

Today, the most famous French luxury brand is the word "China". It seems that any statistics on luxury goods can not be short of China's leading role in two.

Despite the background of the European debt crisis, the luxury industry in France has been affected. But judging from the global turnover, the luxury industry in France still achieved a 10% growth in 2012.

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< p > as we all know, the price of the same brand name package or a brand name watch will be at least 1/3 different from that in the French mainland. This will enable many tourists to travel to Paris to buy some luxuries at the same time.

For luxury goods manufacturers in France, the number of visitors to France in China, Russia and Japan has been increasing year by year, and the rate of increase in Chinese tourists is the fastest.

In the next few years, experts say that customers from emerging countries like Brazil and India will also become a new growth point for luxury goods sales in France. Famous brands, watches and wine will become the targets of the wealthy people of these emerging countries.

As a result, experts gave an optimistic figure. By 2020, luxury spending in emerging countries, including China, will account for 60% of the sales of luxury goods in France.

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In the context of the European debt crisis, in order to attract tourists, France's luxury goods companies have adopted various tricks. < p >

The promotion of luxury goods abroad can be roughly divided into two categories.

One is a discount shop that promotes sales throughout the year.

There are 9 famous shopping villages in Europe, which are located in France, Italy, Spain, Holland and so on.

The famous brand goods in these discount villages are sold at a discount price all year round. Although the products are not the latest ones, consumers can still choose their favorite styles.

Generally speaking, consumers from China can enjoy tax rebates in discount villages, and they can enjoy tax rebates, so that they can get a 5-7 discount of local luxury goods, which is quite cost-effective.

At present, the 9 shopping villages in Europe have launched Chinese services, and many shops also employ Chinese shopping guides, so as to better place Chinese tourists to shop.

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< p > another way of promotion is France's two discount in winter and summer.

The discount season usually lasts for 5 weeks, and all businesses except the new ones will be discounted.

But some luxury brands never participate in these discounts, including Chanel, micro-blog, Dior, LV and Hermes.

The business strategy of these brands is to maintain high end customers at fixed prices, and to explain to customers the value of their brands without discount.

These brands not only do not participate in the discount, but now they will increase their prices at least two times a year, and will also limit the number of tourists buying.

Take Chanel as an example, tourists can only buy a Chanel bag with their passports within two months, and LV also has the relevant restriction policy.

So many tourists nowadays come to France to buy luxury goods, but they often feel disappointed because they are out of stock or restricted.

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