Wu Jinwei'S New Clothing Prop Factory Does Not Destroy The Environment.

< p > Wu Jinwei's experience was very special. He studied in Taiwan for 7 years, and did some planning and media purchasing after graduation, because he longed to develop his own career, so he entered into the field of clothing props with his brother. In 2004, he founded Kyrgyzstan model, and founded 543 model display props in Guangzhou in 2009.

Wu Jinwei is the deputy general manager of development, and the entrepreneurial course of ups and downs has also brought him many valuable life treasures.

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< p > Wu Jinwei talked about the experience in recent years.

He has been working hard to model gold nuggets in the field of display props. He obviously felt the "crisis". He once encountered the situation of only 500 yuan in the company account, and "how should I do"?

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At the beginning of the P, Wu Jinwei was often plagued by other enterprises' counterfeiting products. In order to protect his own rights and interests, he applied for more than more than 30 patents in China for several years, and fought many lawsuits, though he failed to win the lawsuit every time.

This incident brought him an experience: "from the very beginning, we should prepare well for the imitation of products.

Do not be afraid to be imitated, fight hard power, aim at different customers to price the products in two levels of economy and opening up, grasp the quality and price, and let consumers make the final choice.

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< p > when the crisis comes, the most natural way to protect the company is to save costs and reduce costs.

Because price is the absolute principle, let enterprises choose you only when they are generally short of cash flow, only let them spend less money.

The low price strategy must not be the best.

But the difference between wisdom and wisdom is that some people move for survival, others move for development.

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< p > "economic price war is unavoidable in China. The unit price of foreign products is very high. Ten years ago it was more than ten times the unit price of our product, and now it is 4 times the price."

Whether it is domestic competitors or foreign competitors.

Wu Jinwei does not think this is the pressure: "we dare say that no one can surpass us in China.

This has put pressure on many of our imitated people. Last year, many counterfeit factories went bankrupt.

But faced with the industrial crisis, our customers have cost pressures.

Therefore, the price is the absolute principle. Enterprises will choose partners carefully. Our advantage lies in the fact that the manufacturers can basically reduce the intermediate pumping capacity; on the other hand, the mechanized production can effectively control the cost and provide quality stable products.

In addition, Wu Jinwei is not worried about inventory problems. "We are not only serving one enterprise, but mainly for wholesale. Our style is synchronized with foreign countries, and we communicate well with customers and plan production. We have more than 300 distributors in the world, which can effectively turn inventory into resources."

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"P >" every year, the development department will provide new products, and provide customers with unique development services, whether they are models or decorative props, with years of accumulated experience in design, and understanding of the market and factory production, so that I can do a quick and effective communication, and in the process of bonus points.

In fact, in the design process, to spend money on the knife edge, I can not accept aimless mess, because it is better to buy economic products. "

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< p > the stop of cost is not to finish things. < /p >

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< p > in recent years, the competition of domestic model display props industry is fierce. Wu Jinwei thought: "compared to capital and momentum, it is not a sure way to win. Brand needs to focus more on soft power and understand the position of self superiority."

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< p > "whether we can combine aesthetic feeling with design in products is our priority.

We adhere to environmental protection and creativity, not only sell products, but also sell life attitude. "

Based on this concept, 543 model display props set up strict management and process requirements, and continuously integrate various resources.

In terms of design, research and development, many ideas involve cost control, and in fact, they can be done by heart.

For example, material control and cost control, including the design of practical and economical parts and modular mold management, all of them save a lot of costs, for example, the part is to unify the shape of the upper and lower parts of the model props, and to modularized the mold as early as possible, which can save 30% of the mould and achieve the sharing of the shared things. At the same time, the products are not dull and boring in the modularization process. All of them need to have considerable familiarity with the industry, and find a balance between the two aspects of aesthetic design and cost control.

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< p > Wu Jinwei has been working hard to save cost effectively, because the stop of cost is not to finish the product, but also to store, pport, and manage the cost with the customer's standpoint. Many cost control is very low from the management level of the factory, and then the employee's position is considered.

He gave the clothing Times reporters a lot of examples: "if color management is used, the color of carton will be changed every 3 months to facilitate the management of new and old goods to facilitate staff management of goods. And if cartons adopt KMK160g double sided reinforcement standards, they can place 8 cartons in the same place at a place where cartons are placed, although this is several yuan higher than the price of ordinary cartons, but considering that customers are faced with high factory rents, using these simple methods can save a lot of costs."

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< p > the success of many enterprises stems from serving the business spirit of others.

Wu Jinwei hoped that the 543 model display prop company did not just manufacture and sell products, but should consider the problem with the customer's position. For example, the customers need to change their freshness, and adjust the head of the model props at any time. In addition, a small amount of money can be replaced every season. When researching and developing, he thinks the most is the feeling of the terminal shop assistants, and controls the weight of the model props in 6 kilograms, so that the shop assistants can wear new clothes for model props, and in general, the weight of the model props is 8 kg ~10 kg.

At the same time, the wig has a hat shell and is convenient to wear on the head of the model prop.

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< p > pformation way to pursue low carbon environmental protection < /p >.

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< p > Wu Jin Wei has not done any factory before Guangzhou. He thinks that it is precisely the absence of rules and regulations that are more conducive to the realization of the absorbed experience in the production of the factory.

"It is not that we are powerful, but that we do not have many bondage."

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< p > in the past, polished glass fiber reinforced plastic products, the work environment is like flour mill, this is the gray impression of traditional clothing props factory.

"Why can't we create a better working environment?" Wu Jinwei wants to change the old production mode, and how to become low-carbon and environmental protection has become his goal.

So "543" began to produce model props in environmental plastics in 2008, and made use of a large number of automated machines to reduce production costs and provide environmentally friendly, non-toxic economic products.

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< p > "on the one hand, recyclable materials are used to achieve cleaner production. On the other hand, the painting line is turned into automation. For example, the light model uses UV lacquer. The biggest characteristic of UV paint is scratch resistance (hardness reaches 2H), reducing the number of lacquers or obvious scratches and affecting the display of products. As long as 30 seconds of production are done, the UV paint itself does not contain formaldehyde, and does not volatilize harmful substances. In fact, our mobile phone shell is UV paint."

In the exhibition hall of M3 creative garden in Jiahe Baiyun District, Guangzhou, Wu Jinwei carefully introduced the products of every window prop for the clothing Times reporter. "We have many self-developed products, such as ant shaped props, antique fan props, imitation typewriter props and so on, and customers respond well.

At present, garment enterprises are very much in need of cooperation with manufacturers with independent development, and can provide quality products with stable capacity.

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In addition to the original models and wig, Wu Jinwei has strengthened the promotion of window props this year, P.

Because clothing brand image needs to be presented more deeply, not only for product surface packaging, but also for consumer lifestyle and brand culture value.

He said: "I hope that every guest who serves well is contacted, because our quality service can bring more new guests."

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