Retail Stores In China Are Becoming Hot.

< p > collection shop in China, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > retail industry is becoming a "hot" and sought after by the industry.

I.T creates a value of more than 100 billion yuan with the mode of the buyer + collection store. The 5 stores of LCF create 700 million dollars in total sales for the whole year.

They prove that niche marketing can also make big markets. In China, more and more enterprises and retailers are paying attention to the collection store mode. This is a retail mode worth exploring.

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< p > < strong > the development history of the collection store < /strong > < /p >

< p > in short, it is the integration of multiple brand products in a store to carry out a unified operation. The biggest difference between a single brand shop and a single brand shop is that the products in the shop come from multiple brands, and the products and operations are entirely operated by the store operators. The brand partners cooperate with the store parties in the form of selling, consignment or being represented.

At present, there are four forms of collection store: multi brand collection shop, buyer's boutique collection store, lifestyle collection store and department store multi brand store.

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< p >, from the historical point of view, when it comes to the words of the collection shop, we have to say select shop, that is, the buyer's boutique, a href= "//www.sjfzxm.com/news/index_c.asp" > the collection shop "/a". The boutique is a business model developed by Europeans, also known as high-end buyer's business. It refers to the selection of different brands of fashion, accessories, jewellery, leather bags, a target= "_blank" href=, "shoes", "shoes" and "cosmetics" and so on, based on the unique fashion concept and interest of the target customers.

In Europe and America, this mode of operation has a history of nearly a hundred years.

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< p > the traditional retailing industry is facing a challenge which needs to be changed urgently. In the 1.5 products that are more and more similar, consumers are seeking extra value, such as an interesting experience, story and breath of life, etc. they hope that the brand industry and retail industry can meet their needs.

The metamorphosis of Europe and the United States began before World War II. Paris was the birthplace of boutique buyer shops. Its history can be traced back to the 30s of the last century. As early as 1929, the French a target= "_blank" href= "//www.sjfzxm.com/" and the designer /a /a Lucien Lelong founded the first buyer shop.

At this time, the independent boutiques and high-end boutiques began to emerge and develop rapidly.

In the 50s of last century, boutiques began to spread all over the world.

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＜p＞　　在漫长的发展历程中，以精品为主的集合店又延伸出各种主题类型的集合店，比如在美国1992年在美国成立的买手模式的女性百货店 — Anthropologie(人类学)，这间女性主题的百货店内集合了服装、家居、饰品、鞋包、护肤品等，定位小众但充满创意，目前Anthropologie在美国已经有100多间连锁店;此外还延伸出各种生活方式类的潮系集合店，这种店铺由创始人非常深的个人审美印痕，比如蜚声全球的Dover Street Market，这个由日本设计师川保久玲创立的集合店，概念源自于她上世纪70年代伦敦游时对当地没落市集Kensington的印象，Dover Street Market店铺完全是川大师个人审美及生活方式的一个落脚地;此外，在精选店的基础上延伸出最多的主题性集合店就是＜a href="//www.sjfzxm.com/news/"＞潮牌集合店＜/a＞，如在比利时Clinic、伦敦的Good Hood、Foot Patrol、美国的opening Geremony、

China's I.T, source...

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< p > in the long collection store development process, there were also many collections of world-famous stores, such as Neiman Markus (Neiman Marcus), Henri Bendel Henry, bang Du boutique, Barnes New York boutique (Barneys New York), 10 CORSO COMO, Maria Luisa,...

Some collection stores have been among the top 100 retailers in the world.

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< p > < strong > > four categories of collection store < /strong > < /p >

< p > 1. multi brand store, < /p >

< p > representative brand: I.T, Retro Gallery < /p >

< p > the main area of shops is generally 300-1000 square meters. A clothing store brings together many clothing brands. The brand positioning is mainly concentrated on the popular clothing market with distinct preferences. Each brand has its own clear positioning and customer groups, and there is correlation between each brand. Each brand has relatively independent and obvious space in the shop.

Shop and brand is not the relationship of bunk lease, but one of buying, acting or consignment. The type of choice of goods in store is mostly in the shop side, not the brand side.

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< p > 2. buyer boutique collection shop < /p >

< p > representative brand: JOYCE, Barneys New York < /p >

< p > the location of such shops can be seen from the name. The size of such shops is generally not too large. A clothing store also has multiple brands, many of which are luxury brands or potential non famous high-end brands. The highlight of this store is goods, rather than brands. Most of the goods are selected by the buyers of the shopkeepers or shops, though not necessarily all from the masters, but they follow the consistency of the shops.

Store display is not necessarily a brand partition, but a product category as a partition. The starting point of the display is the correlation between products and products.

Shops and brands are usually bought or consigned, and one of the agency relationships. The right to choose products in shops is entirely in the shop side, that is, buyers.

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< p > 3. life style collection shop < /p >

< p > representative brand: Dover Street Market, Colette < /p >

< p > life style collection shop, also known as Lifestyle Store, locks a certain life style, and products are all centered around this combination.

Lifestyle shops generally sell more than a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" products, but also push stationery, small pieces of electronic products, food and other living debris, complete the supply of a full range of lifestyle products locked into consumer groups, and even some lifestyle shops also launched hotels and coffee shops, which can be described as Total Lifestyle.

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< p > 4. department store multi brand store < /p >

< p > brand: Lian Crawford, NOVO < /p >

< p > this kind of shop is generally called "small department store" on the scale, although there are some characteristics of department stores in the business mode, for example, the salesperson of NOVO who is assigned to the brand is arranged by the brand rather than the shop side. However, because of the strong theme and the selection of goods, the shop area is not as large as the general department store, usually in the form of store in store, and the area of 1000-5000 square meters is the main area.

This kind of collection store has strong potential to promote the marketization of new brands.

For example, Neiman Markus (Neiman Marcus), a department store set up in the United States in 1907, included Christine Dio (Christian Dior) and cacao Chanel (Gabrielle Chanel) in the list of first designers introduced in 1938.

At that time, these designers who had already become the first line brands were just emerging in the design field.

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