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"New China Plan" To Import Fresh And Fashionable Blood For Garment Industry

2013/9/27 22:40:00 16

New China Program Garment Industry Fashion Design Fashion Festival

through the cooperation between China Fashion alliance and Ningbo international a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > cooperation, the platform is new, a target= "_blank" href= "target=". Designer Tian Xiaotian has found a new starting point for her design career.

Since 2011, the Chinese fashion alliance has been contributing to the upgrading of the garment industry in Ningbo. The outstanding designers springing up from the stage of the Ningbo International Fashion Festival are far more than Tian Xiaotian.

In October this year, the grand plan to promote cooperation within and outside the local industry will once again ignite passion. In the established plans of the government and industry organizations, everything is designed to enable these outstanding young designers to show themselves and realize their dreams.

"new China plan" reignition passion /p >

Over the years, China Fashion alliance has been contributing to the upgrading of Ningbo's garment industry. A large number of excellent design talents have emerged from the stage of Ningbo Fashion Festival.

They have injected fresh and fashionable blood for the healthy and healthy development of Ningbo's clothing industry.

"creative Ningbo, Oriental dress."

Recently, reporters learned from the Organizing Committee of the seventeenth Ningbo international a href= "//www.sjfzxm.com/news/index_c.asp//www.sjfzxm.com/news/index_c.asp" > clothing festival < /a >, this year's Ningbo International Fashion Festival will be held on October 24~27 in Zhejiang Ningbo.

The fashion festival will be staged in a number of fashion gourmet banquet, including the Chinese fashion alliance in this clothing festival held by the 2013 Chinese cutting-edge designers into Ningbo series activities.

enhance fashion discourse power /p >

in order to completely highlight the concept of "Ningbo outfit", this year's organizing committee focuses on the integration of resource elements and innovation elements needed in Ningbo's industrial pformation and development, focusing on international and domestic market expansion and creative design.

Since 2011, China Fashion alliance has been contributing to the upgrading of Ningbo's garment industry. A large number of excellent designers have emerged from the stage of Ningbo International Fashion Festival.

For more than a year, Ningbo international garment Festival has been actively shaping the industrial platform of "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "garment industry development and innovation, and has promoted the status of Ningbo's clothing brand and city brand.

Through cooperation with China Fashion alliance, in the process of promoting local and intra industry cooperation, Ningbo international garment Festival, with the integration of industrial elements, market operation and enterprise services as the carrier, will enable Ningbo clothing to further develop the "Hong Bang spirit", continuously lead the industry fashion, accelerate the industrial pformation, and seize the market share at home and abroad.

in recent years, with the continuous promotion of Chinese fashion alliance to Chinese young designers, a group of young and talented young designers have received more and more attention.

With the continuous extension of internationalization and networking, China's fashion alliance has become the best choice for new generation designers to show themselves and realize their dreams.

> China a href= "//www.sjfzxm.com/news/" > textile industry < /a > vice president of the Federation and Sun Ruizhe, director of the China Fashion alliance organizing committee, said that design is the first important meaning of clothing.

China's textile and garment industry is changing from traditional manufacturing to modern fashion industry. It is the general trend to establish Chinese fashion discourse right in the process of expanding domestic demand.

For China's fashion alliance, the most fundamental thing is to enhance China's fashion discourse power.

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Fashion alliance enters Ningbo > /strong > /p >

from relevant parties, it is learned from the parties concerned that the 2013 China's cutting-edge designers in the Ningbo Fashion Festival entered the series of activities in Ningbo. The Chinese fashion alliance has entered the Ningbo for third years. At present, a number of outstanding Chinese young designers have entered the fashion publishing and docking exchanges. The professionalism and influence of the designer represent the best new strength in the current domestic clothing circles.

The fashion alliance of China has identified the designer of the 2013 fashion designers in China, including He Jiani, founder and design director of saryhe, the founder of China Fashion alliance Song Jiajia Zhuang Zhuang, the founder of the Shelley & Qin knitting design studio, the Jiangsu excellent a target= "_blank" href= "//www.sjfzxm.com/". The fashion designer, "/a" Qin Wanyu, the independent brand kvkv brand founder Duan Kuiyu, the founder of Jia Bei, Jia Bei, the founder of the brand clothing Zheng Tong, the founder of Ningbo brand, Tian Jingjing, the founder of the handicraft workshop, the senior designer, Xu Zi & Hui, the director of brand design, the founder of the high fashion house, and the founder of the fashion design studio, many famous young designers in China. it is understood that

At that time, they will stand on the stage of the Chinese fashion alliance, bringing the fashion feast to the audience, and there are also some shocking creative works.

it is worth mentioning that these designers are more active in the international stage such as Berlin fashion week and Shanghai fashion week, and many of them are like Song Jiajia and other cross border players who are popular at the high-end stage of Shanghai International Auto Show and Tomson hotel.

According to the organizers, some of the designers who participated in the fashion center this year have personal or advanced clothing brands in Hongkong, Beijing, Shanghai, Chengdu and other fashion centers.

70% of them have studied abroad at the Berlin Art Institute and other famous clothing colleges in Europe and America, or have taken the lead of designers in Italy, France and other foreign brands.

It can be said that China Fashion alliance will introduce a group of strong design talents for local garment enterprises in Ningbo.

in addition, show guide and model are also a major attraction of the fashion festival. The show team is made up of the original Chinese fashion week and < a href= "//www.sjfzxm.com/" > Shanghai fashion week < /a >. The model is over 70%.

fresh fashion blood > /strong > /p >

as the organizer of Ningbo International Fashion Festival, when talking about cooperation with China Fashion alliance this year, Zhou Xueming, deputy secretary of the Organizing Committee and Ningbo economic and Information Committee, said that in recent years, China Fashion alliance and Ningbo International Fashion Festival have been confirmed by local government departments and enterprises.

This year, the garment industry in Ningbo is once again holding hands with China Fashion alliance. During the seventeenth Ningbo international dress Festival, the "new designers coming into Ningbo" will undoubtedly bring the latest fresh fashion to Ningbo's clothing design system and even the healthy and healthy development of the entire garment industry.

during this year's clothing festival, how to strengthen the interaction between the upstream and downstream industry's fashion understanding and trade resources through effective platform strategy, relying on the language and creative expression of design language, and then form the strength of "alliance" and the "gas" of "group", are the value of fashion publishing in China Fashion alliance, and why many excellent and new designers continue to join the charm of China Fashion alliance.

Sun Ruizhe stressed that "the new designers entered the Ningbo and China Fashion alliance new designers' exhibition" is an important part of China's fashion alliance's "new China plan".

In the new economic situation, the pformation of enterprises and the upgrading of brands have put forward higher requirements for clothing design, and a relatively complete garment design system backed by strong industrial foundation will play a significant role in promoting the development of garment industry in a region.

Zhou Xueming said that Ningbo is a big clothing market, and its manufacturing capacity is strong, but its design is short board.

The first reason is the concept and the two is talent.

Some of the garment enterprises in Ningbo are not strong enough in terms of capital. Let alone invite top designers to take the lead in designing. On the contrary, new designers have strong demand for self growth and strong professional foundation, but they are conducive to promoting cooperation between the two sides.

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through the cooperation between China Fashion alliance and Ningbo International Fashion Festival, Tian Xiaotian, a new designer, has found a new starting point for her design career.

She said that cooperation with Ningbo Yu man knitting is a beneficial attempt for Ningbo garment enterprises to cooperate with the signing designers of China Fashion alliance.

If a consensus is reached between designers and enterprises in the running in process, the mode of cooperation can also be more diversified. For example, clothing enterprises can start from their own strategies and weigh the strength of funds, and adopt flexible strategies to attract designers to join or order purchase design needs.

in fact, since its establishment, the Chinese fashion alliance has been adhering to the idea that the designer brand cultivation plan is a systematic project, and the designer's brand wants to get better development in addition to being well known to the public, and also needs professional, business and capital participation.

to build a platform for cutting-edge designers, looking for industrial opportunities is just the beginning. Through the recognition and understanding of the clothing industry across the country, the next China Fashion alliance will also provide more support for the development of the domestic a href= "//www.sjfzxm.com/" designer brand "/a".

new vision and puzzles /p >

nowadays, the garment industry is entering an important period of pformation and upgrading. We must speed up the development direction and enter a new development platform.

The "Young Pioneer" is seeking new cooperation to achieve their dream.

2012, 11 designers were working with China Fashion alliance to display their works at the Ningbo International Fashion Festival.

This year the lineup has expanded to 18 place.

in these designers, some have worked for more than ten years, while they serve the enterprises, while maintaining their personal brands; some have just set up their own studios not long after graduation.

However, from the perspective of brand size and popularity, they are still the cutting-edge in the camp of designers.

Therefore, most of them are seeking cooperation with relevant institutions and enterprises to achieve their dreams.

However, who knows their vision and bewilderment?

shop, a dream that is not easy to do

More than a month from the P Ningbo International Fashion Festival conference, the preparation work of designer Huang Haibing has been basically completed. This year, he will push forward his new technology, including the seamless technology popular in Europe in recent years and the traditional tie dyeing process in China.

Huang Haibing is not the first time for P to cooperate with China Fashion alliance.

This time he came to Ningbo to publish, his purpose was clearer.

"The original intention of taking part in this activity is to set up an entity store as soon as possible."

Huang Hai Bing has been working with agents before, but he thinks this model is not mature enough.

Huang Haibing said: "as a designer, the biggest dream is to have a shop of our own. This mood is just like cultivating our own children."

Huang Hai Bing's plan has a definite timetable, and his physical window will appear in Beijing and Shanghai in 2014.

Cai Yu, whose P quiet has been released for three consecutive times, has sold its personal brand, k-night 12 cy, in the designer's integrated store for sale and sale.

He told reporters that he is now negotiating with investment companies to plan to bring the brand to the market within 5 years, including the establishment of small customized clubs in Shanghai, Beijing and other tier cities.

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in fact, designers who have this idea are not only Huang Hai Bing and Cai Yu. They usually take the road to serve the clothing enterprises first, and then earn the money they earn to support their brands.

Cai Yu is currently the design director of Kevin Kelly, a high-end menswear brand under Yiwen, while Huang Haibing serves many brands such as olive, Orlando and others.

however, most designers are more cautious about opening up shop.

Qin Wanyu, an excellent fashion designer in Jiangsu Province, already has her own Shelley Qin knitting design studio. In her view, unless she meets a very successful partner, she can only consider the shop.

He Jiani, who runs his own studio in Hangzhou, has the same idea, P.

In addition to a good partner, He Jiani thought that if he opened his own shop, the funds would easily be "caught". After all, the rent was not too small.

"At least 200 products are needed in general stores in the season. The number of products we have at present is not enough to support the operation of the physical store. The store will also be faced with inventory problems, which is fatal to the designer."

He Jiani's worry is not unnecessary. The current situation is that the pressure of designer's integration store is increasing. The rent increase is directly pformed into inventory pressure and passed on to the designer.

The designer's brand is usually small orders that factories don't like. He Jiani's family set up a garment factory in Wenzhou. As a "two generation", she said, "sometimes orders even factories in the home do not want to pick up."

press conference, ending is the end of /p >

It is really disturbing whether the shop is p or not.

However, many designers are still puzzled about the operation before opening a shop.

"the end of the conference is over."

Cai Yu told reporters that he and many of his designer friends were faced with the same problem. After the conference, there was no way to follow up the operation.

"P >" before, we have done many press conferences, and will be interviewed by the media after the end. The government departments will also introduce some enterprises and our understanding, but there is no follow up.

Designers are "outsiders" for commercial operations. They lack experience and have no energy to follow up buyers' orders and shop plans.

Cai Yu believes that in the final analysis, we lack a good operation team.

the idea of the designer is to change the situation with the help of government departments, which is the main reason why they choose to join the fashion alliance in China.

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Qin Wanyu P most valued the opportunity to communicate with enterprises. She said: "in China, there are not many opportunities for excellent designers and good companies to really integrate. Now many companies spend a lot of money on the introduction of big designer in Europe and America, and there are few opportunities for domestic original designers."

Wang Mijia, a designer with personal brand mico Wang, also said: "we hope to use the cooperation platform of the government to go deep into the enterprise and combine our advantages with the advantages of the P."

The purpose of He Jiani is more clear: "through this show, I want to communicate with some a href=" //www.sjfzxm.com/ "> fabric supplier < /a > for further cooperation.

Zheng Tong and his personal brand alexzheng have cooperated with China Fashion Alliance for three years. This time came to Ningbo international garment Festival. Besides publishing, Zheng Tong also aimed at static exhibition, hoping to broaden the brand's sales business.

However, in Zheng Tong's view, designers can not be too eager to achieve the release of cooperation with government and enterprises.

"you can't expect to be a show."

The cost of making a show is very high, and the cost of venues and models should be taken into account.

Cooperation with government agencies can reduce costs, but as an original designer, regardless of whether or not there is such cooperation, the product should be produced every quarter, but to publish it, there must be a clear theme and at least 25 sets of design.

Zheng Tong said that the mentality of designers is very important. They will only show themselves through the press conference, maybe there will be opportunities, but they should not expect too much.

no business. The creative garden is not acclimatized.

no matter what the designer's attitude towards government support is, with the rise of designer integrated or creative gardens in big cities, what the government is doing is to provide original designers with space to show themselves.

however, designers seem to be somewhat disappointed with the creative garden which is larger than the opportunity.

in Qin Wanyu's view, the creative garden is empty for designers. Many designers did not get the expected benefits after they entered the creative garden.

"Publicity and activities are not enough, and the role of the government has yet to be" real ".

"as far as I know, many designers in creative gardens are hard to do now. They basically rely on making some wholesale orders."

Cai Yu said that designer brands generally lack strong financial support.

If there is not enough money, inventory problems will follow. In order to reduce inventory pressure, the quantity of products can only be reduced, and not enough products will directly affect the scale.

"P >" Zheng Tong also agrees. He is now teaching at the Shanghai University of Engineering Science clothing school and is familiar with Shanghai's major designers, which he thinks is a vicious circle.

"Almost every city is creating a creative garden, but the designer is facing the sparse passenger flow.

Without business, designers can't pay for admission. "

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this is indeed the case.

in March this year, Guangzhou's famous cultural and Creative Park "red professional factory" came out of the news that it would be demolished, but many designers studios have chosen to evacuate because of the high rental price.

It is reported that the rent of the "red factory" is growing. Ten thousand or twenty thousand of studio rents per month are nearly astronomical to young designers, and only some boutiques and restaurants can afford it.

"the starting point is good, but in the early stage, there was no professional inspection, and the propaganda in the later stage did not keep up.

Of course, designers should not push all the problems to the creative garden. The designer's own level is the key. How many products you have and how many customers you have is also a problem.

Another point is that most of the consumers in China are far from enjoying the level of designer brand.

Zheng Tong pointed out that the creative park is doing well abroad, but will it not be acclimatized in China? I'm afraid we need to make some changes that are more in line with our national conditions.

in the view of designers, there are many big creative parks for them to build a "big stage", but this stage is too quiet, no publicity, no audience.

Cai Yu told reporters: "the creative garden is there, but the propaganda of the media needs to keep pace with it."

keep the second line. Small cities are not without competition. /p >

there are still many puzzles surrounding China's cutting-edge designers.

On the one hand, they are complacent about the purity of their personal design style. At the same time, they also sigh that in the increasingly close combination of art and commerce, they are placed in the vagaries of the commercial field.

If P pushes time back to an original designer, how many young people are struggling to choose a more fashionable first tier city or a less stressful second tier city? In the face of fierce competition in North Canton, some young designers will eventually stay in the second tier cities.

Among them, some people are very fond of each other, but most of them are helpless.

Wang Mijia attributed his choice to the former. As a native of Chengdu, he found that the consumers here are no longer a big blind followers. This change of consumption mentality has given designers brand opportunities.

"The purchasing power of Chengdu people to high-end goods is no worse than that of Beijing and Shanghai. Their understanding of clothing has far exceeded the nature of clothing."

He Jiani's choice may be more biased towards the latter.

In 2008, He Jiani graduated from the dyeing and weaving department of The China Academy of Art in Hangzhou and went to Italy for further education. He also served as the design assistant of the chief designer of Roberto Cavalli in Italy.

After returning to China in 2011, He Jiani visited the major cities and eventually returned to Hangzhou to set up his own studio.

"my connections are here, and I am more comfortable with the cultural atmosphere of Hangzhou.

Shanghai is fashionable enough, but the cost of opening its own company is too high. Hangzhou is more suitable for the steady development of the brand.

He Jiani said here, there is some frustration and fatigue in her tone, but she still firmly believes that for the designer, the development of which city is not decisive.

"people are alive. My people in Hangzhou do not mean that my products are not good enough to sell in Wenzhou."

He Jiani revealed that her personal brand saryhe sales in Beijing were actually good.

"All the premises are whether your design has the power to open the market."

in addition to the high cost and the desire to stay in the first tier cities, young a href= "//www.sjfzxm.com/" and the cutting-edge designer /a are facing a market that tends to be saturated.

"in the first tier cities, there are not many designers.

There are only one or two brand designers in Beijing.

For example, Guo Pei's Rose House has many high-end customers, especially those in the entertainment industry. It is more difficult for other designers to do this part of the customers.

Cai Yu believes that this may be one of the reasons why many designers "escape" the first tier cities.

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In the view of Huang Hai Bing, for the original designer, the competition pressure of the second tier cities will be bigger and bigger.

Take Chengdu as an example, the introduction rate of its international first-line brands has reached 85%.

Qin Wanyu said: "even if the second tier cities are not so fashion, the grounding gas is not so easy to achieve. The premise is the designer brand's accurate grasp of market demand."