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Online Shopping Has Become An Important Channel For Chinese To Consume Luxury Goods.

2014/5/5 19:59:00 113

Online Shopping Consumption Luxury Goods

< p luxury report 2013 released by the Institute of wealth quality shows that China's luxury market growth slowed to 3% in 2013, lower than the global growth level, due to related policies and other factors. But in terms of total size, China's luxury goods sales still amount to more than 600 billion yuan, accounting for 47% of the global market. 
 compared with the past exit opportunities or the purchase of brand stores in China, the way that Chinese get luxuries is undergoing subtle changes. Online shopping has gradually become one of the ways of consumption. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > online shopping community < /a > charm China CEO and co founder Wei Yibo said that China already has luxury brands online / offline market. For luxury brands, they have actually owned a huge online shopping market in China. 
A survey by KPMG, a p accounting firm, found that more and more Chinese consumers are using virtual private networks (VPN) to visit overseas brands and third party websites to buy luxury goods. This also provides opportunities for some e-commerce enterprises that sell luxury goods as the main business. 
In 2009 and 2010, the charm of setting up an e-commerce platform in Japan and China has increased by an average of 92% over the past four years in the past P years. 
 at the same time, KPMG's survey also admitted that the high-end a href= "//www.sjfzxm.com/news/index_c.asp" > luxury brand < /a > has not "fully leveraged the wave of China's rapid growth of e-commerce", just like other retail products. Statistics show that among the 60 top luxury brands in the world, the proportion of online stores in China is only 1/12. 
 "luxury goods have made a slow progress in formulating China's e-commerce strategy because they are busy expanding their network in China. In addition, they did not expect Chinese consumers to switch to online shopping at such a fast pace. Wei Yibo said. 
 although the strength and demand of China's < a href= "//www.sjfzxm.com/news/index_c.asp" > consumer /a > online shopping are huge, the phenomenon of selling fake luxury goods online is also worrying. 
 Qian Yixin, director of KPMG retail and consumer goods industry in China, said that in the luxury online shopping, consumer's after-sale and rights protection services and product identification and authentication have always been a challenge, and the quality assurance of products is also a difficult problem. 
 it is worth noting that as the largest online shopping consumer market in the world, China is beginning to purify the overall environment of e-commerce. 
At the beginning of the year P, relevant leaders of the National Leading Group on combating infringement and counterfeiting revealed that this year we will focus on the infringement and counterfeiting in the Internet field, so that the relevant crimes can be effectively curbed. In addition, Alibaba and other local e-commerce enterprises have increased their self checking efforts on the behavior of merchants entering the market. 
 industry experts believe that China's luxury online shopping market is expected to enter the track of rapid growth.