Strong Combination To Create P&P Fashion Exhibition Platform

< p > 20-22 October 2014, a brand new international exhibition platform focusing on brand < a href= "//www.sjfzxm.com/" target= "_blank" > dress /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > dress > trade > will be landed at Shanghai New International Expo Center.

Recently, the China Council for the promotion of international trade "a href=" //www.sjfzxm.com/ "target=" _blank "textile" /a "Industry Association (hereinafter referred to as the" textile trade promotion "), China knitted Industrial Association (CKIA) and the British i2i Exhibition Group signed three co operative exhibition agreements, and jointly organized two exhibitions of" PH Value fashion first exchange "and" Pure Pure ".

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< p > P&P is not a simple 1+1 mode, but to give full play to each side's advantages, and put the new exhibition concept and operation mode into the platform.

P&P will focus on the realization of the business functions of the exhibition, and will work hard to help brands and channels meet.

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< p > PH Value fashion first exchange is sponsored by China Textile Industry Federation, the China International Trade Promotion Committee Textile Industry Association and China knitwear industry association's costumes exhibition. The exhibition is divided into brand area and processing area, fashion trend, forum and fashion show.

The exhibition will be held in Shanghai New International Expo Center every October.

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The P Pure exhibition is a leading fashion trade exhibition held in London in February and August each year by the i2i exhibition group. Its exhibits are women's wear, shoes, accessories and young fashion clothes.

More than 1000 brands have launched the next season's popular products in Pure, with buyers from European retailers, chain stores, department stores, e-commerce providers and mail order businesses.

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< p > i2i group is committed to building world-class exhibitions and large-scale commercial activities in the world, involving household, gift, fashion, retail and media fields. Related activities include the world retail conference WorldRetail Congress and the London clothing and accessories exhibition (Pure London).

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"According to research, 40% of the clothing is purchased according to the current fashion trend. P&P will focus its attention on guiding the trend of fashion among Chinese consumers," said Mark Shashoua, managing director of P i2i exhibition group.

We are very pleased to work with the textile trade promotion association and the China knitwear industry association. The strength of the two sides will unite P&P in Shanghai to become one of the largest fashion trade exhibitions in the Asia Pacific region.

At that time, more than 70 European brands, such as LittleWhite Lies, Ariella, Louche London, PaulBoutique and Gina Bacconi, will be gorgeous.

For these brands, P&P is a trustworthy way to enter the Chinese fashion industry, and it is a bridge between them and Chinese channel providers and consumers.

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The fashion channel between P and Europe is different from that of China's fashion channel. Europe and America are mainly specialized department stores, shopping centers and independent retail stores. China's fashion channel is experiencing a stage of fierce collision between business pformation based on Internet technology and traditional commercial circulation.

Although electronic commerce has brought more and more pressure to traditional department stores in recent years, e-commerce can not completely replace traditional department stores. It will only serve as a way of existence for fashion channels.

For the traditional department stores, the future will also change to the European and American mode. On the one hand, it will become a shopping center through specialized integration. On the other hand, it will develop to professional department stores after deep specialization.

Channel change is essentially accompanied by the change of consumer demand. After 80 years of age, it gradually becomes the mainstream consumer group. Consumers pay more attention to the brand itself, and enter the value stage of brand value.

Whether the electricity supplier or the department store after pformation, how to find products or brands that meet the needs of consumers will become the key to their survival.

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< p > based on this judgement, Xu Yingxin, executive vice president of the textile promotion and Trade Commission, said: "the exhibition will play a bridge role between the brand and the channel, providing a platform for the mutual choice between the two sides.

The 25 years' experience of the Chinese organizers in the field of textile and clothing exhibition and the professional background of the British i2i group in the field of European apparel retailing will help P&P become the first choice for brands and channel providers with quality, professional and sophisticated services.

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< p > the Chinese organizers will give full play to their professional advantages and make use of the database of 600 thousand buyers accumulated over the years to serve the exhibitors.

The i2i group will also cooperate with its offices in Shanghai, China, Hongkong, Singapore, Seoul and Tokyo. The 150 thousand local database resources of these partners will be invited to invite retailers, agents and distributors to do the exhibition docking talks.

Buyers mainly come from large department stores, shopping centers, international chain retailers, e-commerce providers and affiliate agents.

At that time, WGSN, an internationally renowned trend research organization, will also bring exciting trends to the exhibitors and audiences, as well as seminars related to the fashion industry.

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< p > P&P at the same time, it was supported by the Chinese Textile Industry Federation, the British Trade and Investment Agency (UKTI), the British China Trade Association (CBBC) and other government organizations and trade associations.

CBBC director Fenella Barber said, "P&P will bring the British popular fashion trend to Chinese consumers, which will resonate with those Chinese consumers looking for diversified western fashion.

CBBC is very excited about its participation as a P&P. "

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