6 Thousand Yuan Starting A Business Girl Has 17 Clothing Stores.
< p > once, she was an ordinary working girl who sold < a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a >, worked as an oil factory worker.
Today, she is the general manager of Xiangyang Luhao Department Store Co., Ltd., and owns 17 entity shops. She aims to build "WAL-MART" in the countryside < a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > industry.
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< p > her name is Zhang Ying, 44 years old, a small and docile mother who has never thought of having her own career. But with her gentle but powerful tenacity, she has made a breakthrough in the clothing industry.
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< p > < strong > simple working girl 6000 yuan to start business road < /strong > < /p >
< p > "if you take 6000 yuan to buy a job, I will not lend you any money. If you are going to start a business, twenty thousand yuan is fine."
Zhang Ying always remembered Miss Fan's words to her.
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< p > 1986, when Zhang Ying was 16 years old, she sold cloth in the Central Plains market at that time, and the boss was Miss Fan in her mouth.
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< p > Zhang Ying said that when she was a child, her family was difficult, and she dropped out of school in grade two. When she grew up, she always wanted to have a stable job. She knew that her son was working in the government department and wanted to help her to work in a state-operated unit.
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< p > except for no salary, she stayed behind every year before the Spring Festival holiday to help fan aunt clean up. When she was busy, she went home until the Lunar New Year thirty.
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< p > Zhang Ying is diligent and diligent. Finally, he gets the chance to get a job.
In 1989, fan aunt asked her son to introduce Zhang Ying a job at a press mill.
Later, the factory had a policy of paying 6000 yuan, so that temporary workers could become contract workers.
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< p > in order to change the status quo, she is ready to find fan Auntie for 6000 yuan to buy the job, but she has been rejected.
It was the refusal that made Zhang Ying's fate a turning point.
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< p > Zhang Ying went back to calculate an account, 6000 yuan to buy a job, 80 yuan per month wages, a year also earn 9600 yuan, but after long work, the body can not eat.
After a sleepless night, she finally made up her mind to start her own business.
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Less than P, she bought a 6 square meter booth in the Xinhua market with 5000 yuan of money, and sold her dress. She herself did not expect it to be the starting point for her career to take off.
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< p > < strong > work is willing to lose, win stability, < a href= "//www.sjfzxm.com/news/index_s.asp" > Customer < /a > group < /strong > /p >
After having his own booth, Zhang Ying insisted on good faith service, put long lines to catch big fish, and won a steady number of customer groups.
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< p > September 1992, Zhang Ying used the borrowed twenty thousand yuan to wholesale a batch of women's clothing wholesale and retail in Xiangyang Changqing market, and digest them in a month.
Zhang Ying said she had just started business and had no culture, unlike other peers.
In the three years she sold cloth, the most important way of doing business was honesty. She was not afraid of losing money.
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< p > Zhang Ying believes that honesty is the first thing to ensure the quality of clothes. When purchasing, she pays special attention to the choice of brand styles. After coming back to < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > before she gets on the shelves, even if she is busy, she must check carefully whether there is a thread or thread in the clothes, so as to prevent the sale of clothes to her customers, and leave a bad impression on the customers.
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Zhang Ying sells faster than other businesses in wholesale, because her price is low. P
What she considers is the long-term interests, not the immediate ones.
In order to save costs, Zhang Ying saves money on his clothing, food and shelter as a result of lower clothing wholesale profits.
Although he is selling clothes, he is not willing to change himself to a new dress.
"Save yourself a little and your profits will be thin, and your business will be a little longer."
Zhang Ying said, people should not be afraid of losing money.
And her sales strategy of long line fishing for big fish not only made her sell quickly, but also left a steady number of customers. Meanwhile, the old customers kept bringing new customers to her.
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< p > < strong > restore the old line to < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > shop to rural > /strong > /p >
"P" from 1992, her clothing business has been a smooth development, each year more than 20 million yuan of capital turnover, Zhang Ying felt satisfied.
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In 1995, Zhang Ying got married, and planned to earn more money if he wanted to study for children in the future. P
Her sister owns a brick factory in Wolong Town, earning about 1000000 yuan a year. She was somewhat enchanted. In second years, she and her husband invested hundreds of thousands of savings and contracted a brick factory in the town of Shuang Gou.
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< p > however, the business of brick mill has not been plain sailing. At that time, the brick price could not be sold, and the volume could not be reached. In the second years, the business could not go on, and after the brick mill sold, it still owed 500 thousand yuan in debt.
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< p > although Zhang Ying was in debt, he did not lose heart. Instead, he went back to his old business with his husband and continued to do the clothing business.
This time, she worked harder and harder.
"Maybe I can't afford to lose my clothes and make clothes. I will make a profit if I make a costume."
Zhang Ying said with a smile that she was grateful for the failure. If she did not fail, she would easily forget herself. Without that hardship, she would not be more firm in her feelings with her husband.
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< p > because because of her husband's accompanying, Zhang Ying sells clothes to be more motivated and more attentive.
On one occasion, an old river mouth customer bought a dress at her place. When he came home, he found that the clothes were not fit. After a week, he came to change, and complained that the traffic was not convenient.
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P complained so much that Zhang Yinggang didn't care when she started to listen. Later, she heard more. She suddenly realized that the rural clothing market was still blank.
So she sprouted the idea of setting up clothing and clothing stores in the countryside.
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< p > 2004, Zhang Ying's clothing business became better and better. She no longer confined herself to wholesale, but began to do retail business in supermarkets and other places where traffic was large. She rented three counters in three supermarkets in the city, hired salesmen to sell clothes, not to expand their popularity, but to prepare funds for entering the rural market.
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Less than P, after several years of operation, in 2009, Zhang Ying registered Lu Hao Department Store Co., Ltd., which was just founded. He rented three facades in Wolong town and Zhu Ji Town, and opened Lu Hao clothing store. At the same time, there were three stores in China.
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< p > < strong > entrepreneurial new Jing < /strong > < /p >
< p > < strong > Zhang Ying: < /strong > < /p >.
< p > < strong > "catch up" farmers sell fashionable clothes < /strong > /p >
< p > "before opening a store, I have been doing sales, I don't understand business management, and suddenly opened a physical store. I'm still at a loss."
Zhang Ying said, I read less books, can only learn from the day after tomorrow, not only to read more books on business management, but also to learn from business executives.
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< p > Zhang Ying has never regarded herself as a big boss. She has made friends with her staff to solve the difficulties of employees and ensure that their employees feel at ease and do things.
In order to reward the top executives, the company takes the money to buy a car for the employees to buy a car, all in order to enable employees to regard Lu Hao Department as their own business.
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During the period of P > 5, Zhang Ying has developed the entity store to Jujube, Gucheng, Laohekou and other townships, and the number has reached 17. The largest area is more than 1000 square meters, and the smallest one is more than 500 square meters.
At the same time, it has also led to over 300 rural women's employment.
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< p > next, Zhang Ying plans to open 50 stores in 10 years, and at the same time join all parts of the country to create "WAL-MART" in the rural clothing industry.
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< p > < strong > reporter's notes < /strong > < /p >.
< p > < strong > pioneering is to dare to think and dare to do < /strong > < /p >.
< p > Zhang Ying said that she never thought she would start her own business, nor did she think she would succeed. But at the beginning, she never thought she would fail.
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< p > the secret of Zhang Ying's success is only one, that is to follow her own feelings, not to be afraid of the present and to strengthen the future. She has never been confused in the struggle, and has gone to practice when she thinks of it.
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< p > there are already 17 a href= "//www.sjfzxm.com/news/index_s.asp" > dress shop < /a > Zhang Ying does not feel successful, she has always defined herself as an entrepreneur, has been on the road, only the direction, no ultimate goal.
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"P", and we live in the present public will always be confused, just because we think too much, do too little, can not take the first step, always a fantasy.
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