How Does Marketing Director Make Good Strategy?

< p > < strong > 1 understand the situation of your industry; < /strong > < /p >

< p > what industry is your industry? < /p >

< p > What are the characteristics of the consumer group in your industry? < /p >

< p > how many people do you have in the same industry? < /p >

< p > who is your main competitor? < /p >

< p > what changes have they made? < /p >

< p > what kind of ways and channels do you sell products? < /p >

< p > are there any other channels and channels? < /p >

< p > < strong > two clear your company's strategic steps; < /strong > /p >

< p > does the company have strategic planning? < /p >

< p > is there any problem in the company's strategic planning? < /p >

< p > do you have a thorough understanding of the company's strategic steps? < /p >

< p > your marketing strategy can not be contrary to the company strategy.

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< p > > strong > three sets of your strategic portfolio; < /strong > /p >

< p > strategy portfolio is a combination process of how you intend to make full use of the resources available to the company and make the most of it and create the greatest value.

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< p > commonly used strategies are: < /p >

< p > 1) target market strategy < /p >

< p > 2) competitive strategy < /p >

< p > 3) product selling strategy < /p >

< p > 4) product line strategy < /p >

< p > 5) brand strategy < /p >

< p > 6) communication strategy < /p >

< p > 7) channel strategy < /p >

< p > 8) price strategy < /p >

< p > 9) promotion strategy < /p >

< p > < strong > four positioning your brand < /strong > /p >

< p > brand is the relationship between consumers and products, spiritual sustenance, brand must rise to the spirit level, and it must have its own opinion to arouse the real inner resonance of consumers.

Every brand creativity is a decoding process of hard exploration, not only to decipher the password of the market, but also to decipher the password of the soul of the consumer.

Your brand positioning should be unique, clear and spaced! < /p >

< p > < strong > five clear your brand appeal < /strong > /p >

< p > you must know clearly that your brand positioning and brand appeal need to match; what is your desire to say to consumers? It can not be said too long for consumers to remember; too much, he is impatient and can not listen; /p < >

< p > too complicated, he does not know what you are talking about; he is too professional to understand; < /p >

< p >, so your brand appeal must be single and accurate! < /p >

"P", such as "the farmer's mountain spring is a bit sweet" is the model of brand appeal.

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< p > < strong > six, define your brand development strategy; < /strong > /p >

< p > How do you plan to develop your brand? Is it a single brand to persist in the end, or a multi brand development at the same time? Is it a focus on which brand to promote or which brand to give up? You must be very clear about your train of thought.

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< p > < strong > seven make your brand < a href= > //www.sjfzxm.com/news/index_c.asp > image design < /a > < /strong > /p >

< p > you have to design different packages according to your different products and sell to different objects.

You can't be stereotyped.

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< p > if your product is sold to the family, it should be simple and highlight the quality of the product.

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To sell gifts to P, luxury and highlight the brand image; < /p >

< p > special clothes, it is necessary to honor the luxury and highlight the brand image; < /p >

< p > < strong > eight plan your "a href=" //www.sjfzxm.com/news/index_c.asp > channel operation < /a > < /strong > /p >

< p > you need to make clear the manufacturer of your industry and its main competitors and carry out SWOT analysis.

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< p > the situation of your opponent should be understood: < /p >

< p > 1) market aspect < /p >

< p > 2) price < /p >

< p > 3) channel aspect < /p >

< p > 4) communication aspect < /p >

< p > 5) promotion aspect < /p >

< p > you need to be very clear about the different types of competitors in your industry.

For example, there are miscellaneous brand army, brand army and so on.

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< p > < strong > nine, formulate your strategy to deal with < a href= "//www.sjfzxm.com/news/index_c.asp > opponent" /a ".

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< p > after knowing the above situation, you know all the circumstances of the brand army and the brand army, and then do different countermeasures against different opponents.

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< p > your countermeasures include: < /p >

< p > 1) different types of competitors adopt different tactics.

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< p > 2) pricing strategy < /p >

< p > 3) channel strategy and management < /p >

< p > class a market B class market C class market < /p >

< p > 4) key market and non key market strategy < /p >

< p > key market is direct control or development of dealers to control? < /p >

< p > do non key markets adopt general distribution or selective distribution? < /p >

< p > 5) terminal management mode < /p >

< p > 6) establish sales support system < /p >

< p > < strong > ten planning communication! < /strong > < /p >

< p > is there a scientific and efficient way to integrate communication? Is there any special way of communication? < /p >

< p > choose media to advertise? < /p >

< p > increase personnel promotion? < /p >

< p > to establish telemarketing? < /p >

< p > establishing model market communication? < /p >

< p > press conference? < /p >

< p > engage in investment promotion? < /p >

< p > according to the characteristics of different channels, do we adopt different promotion tools? < /p >

< p > whether to set up the terminal model shop? < /p >

< p > a scientific marketing strategy needs to be defined step by step, not sitting in the office. So before you make it, you have to go deep into the front line to understand what the consumer needs, the dealer's status quo, listen to their opinions and think more about them. The marketing strategy you set up will basically not deviate from the direction! < /p >