What Are Fashion Retailers Looking For?

Buyers are "cleaning" and "searching" the aisles of the exhibition. They want to find something unique and good, let their customers scream and keep the good momentum of spring and summer this year. At the time of the major fashion trade fairs, there is a saying that twenty passes: 100% fashion trade shows have the potential to develop into a unified and independent one. Men's week 。

　　 Refuse "rotten Street" single product

This time Exhibition During the period, according to the parties, the best seller was sold. Fabric Soft but well tailored clothes, accessories and shoes. Rush Wilson, a Greenwich buyer, points out that Southern Tide, one of the new local sports brands, has become one of the best selling brands in the shop. "They are local brands and want to work hard to grow," Wilson said. "We have seen that consumers have a long-term demand for their products, and they bring us customers of the younger generation. This is how we attract the next generation." Peter Millar is another excellent brand. Wilson said, "we introduced Peter Millar Crown in October last year and did a good job! We will buy this brand all the time, and the retail size will grow with the brand." In addition, Wilson acknowledges that sales this year are slightly flat compared with last year, but is still very optimistic.

At the exhibition, Wilson is looking for a series of shirts with higher cost performance. "The product is of good quality and a little fashionable, but the price should be around 100 dollars or less." Wilson said, "we are looking for products in an open mind, hoping to find something extraordinary," he said. "We have been observing the next trend - before you find it, you will never know what it is."

Mike Zack is a buyer from Texas, and he agrees with Wilson. "We have been working hard to become more creative," he said. "Now we have to overcome what we did not have. One is the buyer shop that only sells on the network platform, the other is the big retailer of the big retailer, such as Saks Fifth Avenue "s Off 5th and Nordstrom Rack, all of which are grabbing our market." In addition, the new brands purchased by these buyer shops also compete with buyers' stores on the network channel. "They don't have to pay rent and electricity," Zack said. So what we can do is to go to the trade exhibition to find as many new things as possible to defeat the opponent. We don't want those bad Street products.

　　 "Sports fashion" hits the world.

Zack believes that today is the world of sportswear: "our goal is to have soft sports coats, which can be worn with jeans at a price of up to 495 dollars. Next season, I can choose other styles of the same type. " The fabric is soft, tailored and priced at $495, which is the goal of Zack. He also chooses socks and accessories that can be matched with it. Zack expects that this trend will also sell well in autumn and winter, that is, the comfort and leisure products.

Craig DeLongy, a buyer of John Craig, a Florida buyer, said business was optimistic and he would open new shops immediately. "Our sales in spring and summer are very good. We are clearing up now. The most popular styles include tailor-made, sports jackets, sweaters and bottoms. The style of woven fabrics has been selling well before, but this year's performance is mediocre. At the exhibition, DeLongy looked for shoes and shirts. He also looked for novelty woven fabric shirts. He wanted to pull back a game. For example, he took a fancy to Sebastian James's lightweight cotton shirt, "very special." He said.

Tim Ryan, a Wisconsin buyer, also praised the current market situation: "even in such a bad city like Milwaukee." This family business has seen a two digit sales growth this season, with sales of suits, shirts, skirts and furniture furnished. "We invited a young man to go to the exhibition with our buyers," Ryan said. "I think brands like Zegna, Hugo Boss, Luigi Bianchi still have great attraction for young consumers, but they need more skinny, tight fitting versions." Ryan said he was looking for "sparks" in the exhibition, including shirts, sports jackets, Peter Millar's Pick Stitch series and Riviera Red knitted suits.

Mitchells Family of Stores's menswear buyer director Dan Farrington believes that the current difficulty is that the flow of people in shops is decreasing. In the field of men's wear, the style is becoming more and more solidified, and there is no big change: "so we need to find some quality products that are new in detail." At the same time, Farrington has seen a surge in sales of lower garments, especially those with slim legs, pockets and trousers. In addition, the trend of line feel of Box Tops, suits and knitwear is also at risk.

　　 Is New York men's clothing week imperative?

Bloomingdale s director of Menswear Kevin Harter believes that New York's major fashion trade shows are an excellent addition to European purchases. He believes that "Indigo printing will be popular this season" and predicts that "the next major trend is a well tailored sportswear".

Another major trend is the relocation of several major trade fairs, such as Agenda, MRket and Project, which have chosen Jacob K. Javits Convention and Exhibition Center, while Liberty is not far away from Pier 94. Only Capsule, an exhibition, is holding on to the basketball city which is far away from each other. Therefore, it is not only a rumour that "several exhibitions are going to unite to build an independent men's clothing week in New York". For a long time, men's clothing brands have criticized the fashion week arrangement. They think that good time is left for women's wear week, and men's week is just an ornamentation and supplement. Therefore, Michael Kors, Rag & Bones, Michael Bastian and other brands chose to avoid men's wear week, and released a new series in July, when the fashion show was intensive, and the buyers were in town. Ralph Lauren's new men's wear series will also be released in early August. Tommy Fazio, chairman of the Project exhibition, is talking about this. "We try to combine the power of several exhibitions, CFDA and the city to create an independent and differentiated market for men's clothing. This is expected to be reached in the next summer. At the moment, we need to work on marketing and publicity. " "Fashion trade shows are where purchasing power is," Tommy said. So why can't we see the new series here? "