Lighting Design For Commodity Display

Yes commodity The main purpose of lighting is:

Enhance the color and texture of products: light irradiation, such as warm coloring light on warm colored goods, can enhance the color effect of merchandise, and the light reflected through glassware or glossy items adds more exquisite and noble goods.

Emphasizing the commodity characteristics: the carefully designed projection beam separate the commodity from the background, thus creating a sense of space; besides, the color light is expressive, it can create a special atmosphere, and make the connotation of the goods be interpreted, so as to achieve the ultimate goal of the exhibition.

In the light of customer The purpose of lighting is:

Attracting customers' attention: when goods cannot be seen from the periphery Environmental Science When it emerges, light can play its role. For example, by contrasting brightness and tone, the customer's attention can be focused on specific products, so as to achieve the role of visual guidance.

Improve the affinity of goods: through the color light, products will produce a gentle, warm feeling, so that customers get psychological pleasure, and then have a good impression of goods, so that the desire to buy.

The window lighting is designed for pedestrians. Therefore, the luminance in the window must be 2~4 times higher than that in the store.

Window lighting should not only have aesthetic feeling, but also enhance the visual enhancement and atmosphere of the merchandise. Therefore, the decorative lighting such as the down lamp and chandelier can be used to make the lighting level clear and expressive. At the same time, the average and single luminance should be avoided. Instead, the "Sui tune" lighting should be adopted. In addition, with the display of different seasons, lighting should pay attention to the harmony of the color temperature.