The Number Of Domestic Outdoor Brands Has Slowed Down, And The Market Concentration Has Been Further Improved.

At present, the development speed of the outdoor industry in China shows a trend of "high school slowdown". The concentration of the main brands in the industry is relatively high. The proportion of the 22 brands that shipped more than 100 million yuan accounted for 55.36% of the total annual shipments of the industry, 8.6% of the brands shared 80% of the market, and the main brands made a significant leading edge.

The number of outdoor brands in the market is increasing every year, but since 2011, the growth rate has dropped significantly.

By 2013, the growth rate was only 8.26%, less than 1/3 of 29.42% in 2011.

This is mainly due to the growth of domestic brands.

Domestic brands surged from 187 in 2009 to 458 in 2013, with the highest growth rate approaching 50% in 2011. At the same time, the market share increased from 36.39% in 2008 to 51.4% in 2013.

However, the continuous increase in quantity has not yet brought about "qualitative" changes. The domestic high-end outdoor market is still dominated by international brands.

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Thanks to the slowdown in the domestic macro-economic growth, the development of the outdoor industry has slowed down significantly, and the market competition is fierce. Many investors who have entered the outdoor market in the past few years have already withdrawn. At present, most of the brands in the industry are operating in a small scale and the brand competitiveness is weak.

In 2013, the number of outdoor brand brands in China has reached 891, but the number of brands shipped by more than 10 million yuan is only 77. The number of brands shipped over 100 million yuan is 22, and the 22 brands' shipments account for 55.36% of the total annual industry shipments.

With a high degree of concentration, the main brand has achieved a significant lead.