How To Make Special Sales Promotion In Clothing Promotion Activities

Looking at the successful cases of numerous promotions, besides the good promotional atmosphere at the scene, the more important thing is actually the product discount strategy for Li. After all, customers are willing to buy our products, which is the original intention of our promotional activities.

A lot of friends, when making sales promotion, have developed a special product based on their feelings. They do not have any strategic thinking, so that the special price is not special, and the special price is not sold.

Based on these situations, let's first consider: what is the role of special products? I think there are two main functions: one is attracting people to gather popularity; another is to fight against competitors.

After understanding the role of the specials, let's look at how to build a special product strategy.

Since the first role is to attract people to gather popularity, the price must make people feel sincere and substantial, and there is a great deal of money to occupy, so that people can not resist temptation.

For example, the supermarket's special eggs, special vegetables and fruits are all product strategies designed to gather popularity. So when we choose special products, we must consider that these products are relative to consumers. We must have these characteristics: 1, the probability of buying is relatively high; 2, the purchasing population is relatively large; 3, the price can be easily compared; such a product can make people see at the moment whether it is expensive or not, and whether it can be identified at any time.

Therefore, we need to analyze and study the daily sales data, select products with relatively high frequency of sales, relatively large sales volume, and relatively recognized products of local consumers as attractive specials, so that we can really gather together.

Function.

Moreover, from the point of view of combating competitors, our product strategy not only needs to overwhelm its competitors, but also needs to bring joint sales through this product. Therefore, the strategy of this kind of special products needs more attention.

First of all, we must understand all competitors' product categories, understand the overall sales situation of their competitors, and grasp which products of all their products are more salable, and are more able to drive other products.

Then we will plan the targeted product strategy.

Picking out products that are close to the appearance and quality of the best seller of a competitor will directly reduce the price to the lowest position. It will not only attract popularity, but also give a strong blow to competitors, and bring other products' joint sales.

In this case, specials are not in the form of a single product in a promotion, they can be different kinds of specials.

There are many forms of packages, but the principles of choice are consistent.

Of course, the special product strategy will be used by us, and our competitors will not use it. Therefore, when the real sales promotion is coming, everyone is in the competitive state of close combat, sometimes it may not always be able to fully understand the opponent's condition. Therefore, we must also act according to circumstances and direct the strategy of updating.