Humen Clothing Famous Brand Demonstration Area Welcomes Examination

A few days ago, reporters learned from Humen town to expand and enhance the Humen area. Clothing brand The influence will promote the development of Humen garment enterprises. Humen town starts the work of creating the "national clothing (leisure wear) famous brand creation demonstration zone", which will be accepted in January 2015. Once approved, it will become an important node in Humen's clothing transformation.

It is understood that the existing Humen Clothing and accessories There are more than 2300 production and processing enterprises and more than 1000 supporting enterprises, and the output value in 2013 is estimated to exceed 30 billion yuan. The market area is about 7 square kilometers, the total operating area is about 2300000 square meters, there are 40 specialized markets, the annual sales volume is nearly 60 billion yuan, and the strong clothing industry foundation has won the reputation of "the southern clothing capital". However, with the change of the clothing market, Humen clothing is facing the development dilemma because of its lack of characteristics. At present, Humen town is focusing on the proposition of upgrading the garment industry, creating new business cards of Humen, such as casual wear, women's wear, children's clothing and so on.

Humen town official told reporters that after strict assessment and reply, the AQSIQ issued a document in November of this year, and approved Humen town to obtain the "national clothing (leisure wear) famous brand creation demonstration zone" sampling qualification. AQSIQ has approved 29 national parks to build a "national famous brand creation demonstration zone", covering 6 industrial clusters and modern service areas. Among them, Humen has been approved to set up a national garment (leisure wear) well-known brand creation demonstration area.

The Bureau believes that Humen is planning to build "national costume (casual wear)". Famous brand "Demonstration area" has a very strong foundation. After years of development, Humen town has formed the most influential clothing industry cluster in the country, featuring leisure clothing, women's wear and children's wear. It has a well-developed industrial chain and a well-developed market system. Humen town pioneered the establishment of a provincial quality demonstration town in the city this year. It established the feasibility study of two detection platforms for clothing and information transmission cables and the site selection of inspection platforms, and established the Humen integrity business alliance.

In January 2015, the inspection and Quarantine Bureau of the Guangdong Provincial Quality Supervision Bureau will check and check the work of establishing the "national clothing (leisure wear) famous brand demonstration zone" in Humen town. Once the preparatory work is completed, it will greatly enhance the brand awareness of Humen town enterprises and effectively promote the transformation and upgrading of the garment industry in Humen.

Humen clothing industry believes that Humen town has been approved by the State General Administration of quality supervision, inspection and quarantine to build the "national clothing (casual wear) well-known brand demonstration area", which means Humen town will undertake the construction task of the brand demonstration area of the leisure clothing industry, and create experience for the national leisure apparel industry brand building, set up a typical and benchmarking. In recent years, Humen has attached great importance to the construction of famous brand, and actively implemented the strategy of promoting famous brand. At present, it has 1 well-known trademarks, 10 famous brand products and 15 famous trademarks. Humen town has also actively implemented the technology standard strategy, leading and formulating 8 national standards, 33 standards of alliance and 3 industrial standards. The approved construction will greatly enhance the brand awareness of Humen town enterprises and effectively promote the transformation and upgrading of the garment industry in Humen.