Moynat Opens Its First Store In Hongkong

In the 165 years since its establishment, the French Moynat brand has been stationed in the most famous shopping mall in Hongkong.

This is the first time that the brand has entered the Asian market.

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The Moynat mall's sales products include accessories, men's and women's leather goods and some famous bags.

It also provides personalized services, such as hand carving, initials, and custom bags.

Moynat also took the opportunity to reintroduce the R Jane.

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This handbag was originally designed for Gabrielle R e Jane, a famous female star in the good times.

This is also the first handbag named by celebrities.

A total of 6 crocodile skins are used in the new version.

Pink Gold buckles are decorated with 320 diamonds decorated by artisans in van den square, Paris.

The price of the product is 130000 euros.

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At the same time, we use this opportunity to launch a leather suitcase designed by art director Ramesh Nair, which is specially customized by Chaumet, a jewelry merchant in Paris. The purpose is to place his best necklace.

This exquisite design claims that it has spent more than 500 hours before and after.

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In the era of traditional retail power, department stores and other retail terminals master brand owners' domination and domination of consumers in the region. The attitude of department stores to brand dealers is "can sell, sell", and sell to satisfy my buckles. Finally, only wool can be found on sheep. Brand stores in terminal stores only increase the rate of markup and raise the prices of goods. Finally, the attitude towards consumers is "buy or sell", and buy the price.

Now, this situation has reversed, and the traditional retail terminals such as department stores have begun to become passive from the initiative. The attitude of the brand business to businessmen has gradually become "can sell, sell", can not let me sell, I can sell on the Internet, and consumers have more control over the initiative, "love sell not sell", do not sell, I can buy online.

This situation deeply hurts the traditional retail terminal, and the sales mode that has been formed for decades is difficult to adjust. Especially after the large-scale shopping mode of retail mode, the traditional department store industry is even worse.

Shopping centers besides shopping and entertainment and other functions, and also charging the brand according to rents, thus attracting consumers and attracting businesses.

The traditional department store terminal only has the shopping habits formed by regional consumers for decades, but this habit will gradually change.

In the era of electronic commerce, it is just in the period of oversupply, and now the consumers are the real God of the retail industry.

After the traditional clothing brands have hit the net, many people begin to sing off the brand and the Internet brand.

In fact, the traditional clothing brand touches the net to obtain the good performance not to need to suspect, does not need to be surprised, also does not need to sing off the brand name, the Internet brand.

Traditional brands generally have more than ten years of brand accumulation, and have gained certain reputation. Consumers have higher awareness and wider cognitive groups. Consumers of basic online shopping are familiar with traditional brands.

In contrast, the development time of Amoy brands and Internet brands is relatively short, consumers' cognition is still low, and the scope of cognition is narrow.

The change of clothing retail industry is being carried out. With the further e-commerce of the clothing retail market, the competition between the Taobao brand, the Internet brand and the traditional brand will become more and more serious in the future.

As a matter of fact, all of the above are nonsense, a simple summary: the pformation of garment retail industry, the benefit of the electricity supplier, the damage of the traditional retail terminal, the pain of traditional channel operators, and the brand operators' temporary difficulties in channel management.