Can Gucci'S New Creative Director, New York Grand Show, Be Able To Turn The Tables?

Many luxury brands will release products and walk shows at a fixed time and place. This time, Gucci moved to move the show to New York. New York is a far-reaching city for Gucci.

The noise of the discount has not subsided, and Gucci has released 2016 early spring series.

The design of the early spring series echoed the style of the 50s of last century. The location was chosen by the once brilliant American New York. Gucci expects to open a new era and cherish the memory of the old days.

Recently, Gucci creative director Alessandro Michele is in New York.

The block brought the first spring show after he took office. The show was pformed from an old warehouse, and the whole 2016 early spring series seemed to be restored to the ancients.

You will see young models wearing their 50s clothes and shuttling in the bustling blocks of contemporary New York. This is what Alessandro Michele wants to express -- integrating the old style of dress into the contemporary spirit of "City fashion", which is consistent with the 2015 autumn and winter series of Alessandro Michele released in Milan earlier this year.

Alessandro Michele was previously an accessory designer of Gucci and served as an assistant to Frida Giannini, the former creative director.

In January 2015, Alessandro Michele was officially appointed as the creative director of Gucci, responsible for Gucci's all series of works design and global brand image.

Just a few days after taking office, in January 19th of this year, Alessandro Michele released the 2015 autumn winter men's show in Milan, which is also the first show since he was the creative director of Gucci.

A month later, in February 25th, he launched the first series of women's garments in Milan.

In less than six months after taking office, the busy creative director made two advertising plans and three shows, and the overall response was not bad.

The style of Alessandro Michele is quite different from that of Frida Giannini. Vogue has commented that Gucci of Frida Giannini is "full of femininity and has a rock and roll style."

The 2016 spring and summer series of Gucci extended the series of autumn and winter 2015 to show "contemporary spirit".

Gucci tries to blurt the boundaries between sex and the past and the future, and to create a new image through the old and new.

Foreign media and buyers are good at evaluating this new image.

"Gucci finally started to cool up, but Alessandro Michele still has a long way to go."

"Fashion bazaar"

"To be sure,

His style is unique, waiting to see how he can shape Gucci in his tenure.

-- WWD

"There is no room for retro nostalgia in this era, and it is inappropriate to combine it with modern fashion."

-- InStyle

In 1953, the same year as the founder of Gucci Guccio Gucci, his son Aldo Gucci opened the first overseas branch of Gucci in fifty-eighth Avenue, Manhattan, New York.

After the end of World War II, the whole of Europe has not yet recovered from the heavy losses of World War II, and the middle class of the United States has begun to rise. Aldo Gucci chose New York as a point of Gucci overseas expansion.

History has proved that this choice is correct. After entering the United States, Gucci has opened London, Paris, Tokyo, Hongkong and other sub stores, successfully promoted the Gucci brand to the world, and created a glorious period of time.

In 2015, Gucci returned to "Hometown" to remind them of their past glory in fashion circles.

In any case,

High hopes are placed on Alessandro Michele.

The case of talented creative director to achieve luxury brands is not uncommon in the industry. In the 90s of last century, Gucci was also inspired by the creative director of TomFord.

More than 20 years later, Gucci expects Alessandro Michele to bid farewell to the past and give the brand a fresh start.

Elle commented that from his early spring debut, the newly appointed creative director tried to lead Gucci to a freer, younger and more secular way.

At the end of April this year, Kai Yun group reported that in the first quarter, Gucci sales fell 7.9%, to 869 million euros; in December last year, Gucci's predecessor, CEO Patriziodi Marco and creative director Frida Giannini, announced that they were leaving together, and that the share price fell by 2.2% on opening day.

The big show was cleared from Gucci half off for only a week.

There are still a few queues in front of some stores in Gucci, Shanghai.

Gucci China responded that the big season discount is "preparing for the 2015 autumn and winter series listing for the new director of creative AlessandroMichele".

However, sometimes people in the industry ask questions, do fans who just crazily purchase in Gucci stores have no appetite and budget to continue to support the new director of creative director? Has their purchasing power been overdrawn?

In July, the creative director's 2015 autumn and winter series design will be on the shelves for the first time. Customers can't buy it. The industry will wait and see.

After several shows and some applause, Gucci's new creative director has made a good start.

But Gucci has to wait until customers like it and pay for it.

The three quarterly bulletin of Kai Yun will be released in late October. The industry will be very concerned about the first sales report of creative director.