What Should Be Added To The Apparel Industry "Internet +"?

Yesterday afternoon, the Forum on "new opportunities for the Internet + clothing and textile industry" was held in Expo square.

This is the Fourth Forum on the theme of "Internet +" at the current Expo. "Internet +" has obviously become a hot word at the Expo.

Amazon, Jingdong, Tencent, China ark and other Internet industry pioneers have appeared in various forums to share the development experience of the Internet era.

Reporters at the Expo revealed that in the "Internet +" blue ocean, Dalian

Enterprises have regarded "touting net" as an important platform for pformation of traditional garment industry. Some enterprises have begun to think about what should be added to "Internet +".

The ups and downs of an industry

From "good day" to "recession"

2006 -2009 is the most brilliant time of Dalian's clothing industry. In those years, a large number of branded brands emerged.

The clothing and textile industry in Dalian has a profound tradition. In the impression of Kou Xiaoliang, Minister of Information Promotion Department of Dalian clothing association, 2006 -2009 is the most brilliant time for Dalian's clothing industry. "In those years, a large number of loud brands emerged: Fu Ge and Dayang creation."

Kou Xiaoliang said, at that time, people's main shopping channel is shopping malls, the above brands in the local shopping malls always ranked the top ten sales.

At that time, more than 70% of the garment enterprises in Dalian made foreign trade exports, of which Japan had more orders.

"When doing business surveys, some enterprises also pick up orders, do not do well, do not do low prices."

Kou Xiaoliang said, at that time, it was a typical seller's market, and garment processing enterprises had a very good life.

With the financial crisis sweeping the globe, the clothing and textile industry is also declining. The shrinking of the Japanese market has a direct impact on the garment processing enterprises in Dalian.

Meanwhile, due to the rising labor costs in China, some orders have shifted to Southeast Asian markets, and Dalian's garment and textile industry has slowed down.

Some traditional garment processing enterprises have become confused, and this era is changing rapidly. Where should we go from here?

At the same time, China's Yangtze River Delta and Pearl River Delta garment and textile manufacturing industry is rising day by day. "Taking Keqiao, Zhejiang as an example, from surface accessories to garment processing and sales, the supply chain of" one-stop "is becoming more and more perfect, and the downstream industry is smoothly butted.

Kou Xiaoliang said, this also provides a good reference for Dalian's clothing and textile enterprises.

Development sample of an enterprise

Labor intensive to personalized customization

In recent years, the electricity supplier industry has been developing rapidly. For garment processing enterprises in Dalian, this is the worst era and the best era.

Traditional garment processing enterprises have been upgrading and upgrading with the help of the Internet platform.

Starting in 2011, the real estate brand Dalian sang Fu Lan Industrial Co., Ltd. began planning and constructing.

Platform.

At present, San Fu Lan has entered the three party platform and Internet platform of Taobao Tmall mall, Jingdong mall, Dangdang, Amazon, vip.com and so on. The sales of e-commerce network account for 1/4 of the normal sales of enterprises, and the sales revenue of e-commerce has been growing steadily at a rate of 30% per year.

Dalian Dayang group has extended the tentacles of e-commerce to overseas markets. Hu Dongmei, general manager of Dayang Refco Group Ltd, said that every series of products of Dayang has e-commerce channels for production and marketing to adapt to the development of the Internet era.

A sample of the enterprises provided by the Dalian clothing association reflects the way to highlight the tight encirclement of the textile and textile enterprises in the tide of "Internet +".

Fan Shui Ke is a clothing processing enterprise mainly tailored to men's wear in Dalian. Under the current industry background, their factory still maintains a scale of 500 people, which has not been shrunk. This is very rare.

In Kou Xiaoliang's words, enterprises are the "Internet +" card.

It is understood that fan has a set of custom clothing system, buyers and sellers at home and abroad through the computer and mobile phones can be placed on the order, on the basis of the basic style, the network order options include fabric, needle, pocket type, shoulder type, collar type, and even whether the opening, waist or several breasted are in the options.

After the buyer chooses, it can be combined and ordered, and then the system automatically generates templates to pmit to the factory for processing.

The same concept of "Internet +" is also used for the Dalian menswear brand "Fushan", which will launch the windbreaker and coats online customization business next year.

On the basis of traditional on-the-spot customization, an online garment customization system will be put online. Customers can input information through the operating system, and order tailored windbreaker and coat.

Reflection

Is Internet sales "Internet +"?

Zhang Xian, vice president of the China Textile Import and Export Chamber of commerce at a forum of China Textile Import and Export Association, said before that China's garment processing export was dominated by extensive and simple mass production. Now, although the export orders of the enterprises have declined, those demanding fine workmanship and high-end orders still favor the Chinese market.

This is consistent with the current situation of garment processing enterprises in Dalian. Due to the higher level of garment processing in Dalian, and the increasing demand for personalized market, some small batch orders with "trial and error thinking" have springing up. Such orders are "small and fine", which often bring higher profit margins to enterprises.

The personalized demand of the market also brings deeper thinking to enterprises. At the fair, Zou Jili, chairman of Dalian sang Fu Lan Industrial Co., Ltd., told reporters that most brands are now "brand +".

"The only way is to take the Internet as a platform to sell products to the Internet, but for enterprises, we should think about what should be added to the Internet plus.

In Zou Jili's view, the Internet plus brand is a new driving force for innovative thinking. "We must integrate Internet technology with products and make products for Internet characteristics.

Let the Internet not only serve as a platform, but also become a mode. Enterprises should focus on developing products that are suitable for the Internet.

Zou Jili said that only by combining online and offline can we better promote the development of brand.

measures

Embrace the Internet footsteps have not stopped.

In recent years, the development of e-commerce in garment industry in Dalian is on the rise.

The reporter learned from the conference that clothing is the largest sales category in China's e-commerce sales.

In Dalian, clothing (including underwear) ranks first among all categories.

In order to promote the development of the garment industry, Dalian's embrace of the "Internet +" footsteps has not stopped.

The Dalian clothing and textile e-commerce integrated public service platform provides a development environment for e-commerce enterprises; Dalian has also signed a strategic cooperation agreement with Alibaba, and has carried out systematic training for cross-border electricity suppliers; the Dalian clothing association has also helped the small and medium enterprises to find export sales through intelligent technology channels such as mobile terminals through the strength of the association and Jingdong and suning.com. At the Expo, the online platform of China's Ark boat network was jointly established by Dalian government and sim group. This is also the first vertical online platform covering the whole industry chain of garment and textile industry in China. The platform will also promote the strategic pformation of Dalian's clothing and textile industry from "one hammer sale" to "package service". Last year, it was founded.

Ma Shujun, chairman of the SIM group and founder of China's ark, said that in the Internet age, Dalian's brand clothes only embrace the Internet, integrate resources, and achieve cross-border cooperation.

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Dalian clothing business talent gap of 80%

Kou Xiaoliang, Minister of Information Promotion Department of Dalian Garment Association, told reporters that at present, Dalian clothing

There is a big gap in the category of talents, especially in terms of operation and maintenance. A rough estimate is that the gap in the whole garment industry is more than 80%.

At present, the Dalian clothing association and Neusoft Information Institute talk about cooperation, hoping to attract the clothing business talents to Dalian, so that Dalian's "clothing city" has more fresh blood, so as to enhance the whole industry's "Internet +" level.