Strategies For Fast Access To Prepaid Members In Clothing Stores

He has been a Menswear Shop for 6 years, but his business is very dull. He is eager to break through, but he has nowhere to start. After communicating with me, he did not spend more than a penny. Just 4 steps, business immediately returned to life. Through exchange, he realized that his clothing style and quality were quite good. Customers who bought his products were more recognized.

However, there are 12 brand clothing stores on the street where the store is located. The location of these brand shops is similar to that of him! We develop customers are traditional practices, "salesmen [J, solicitation, leaflets, discounts and publicity".

Through careful analysis, we found that in the 6 years of the business process, Zhang boss has accumulated a large number of old customers, and we have designed a set of plans for him.

Send a short message to every old customer shop.

Thank you for your recognition and support.

To this end, we have carefully prepared two pairs of health value socks worth 60 yuan and bamboo charcoal fiber for you.

Please do it next week.

Before you get the message to the store, welcome to XX store.

Statistics: 70%~J old customers are coming back to collect socks.

When our old friends came to our store to receive gifts, we confirmed the information. We returned to the second department to sell the same process to our old customers' friends.

At the same time, we design a billboard in the store. Any product of our shop is not satisfied with it within 30 days after purchase, and it can be changed at any time.

Showing a responsible attitude towards customers.

Through such a planned activity, Zhang boss quickly broke through the plain business situation.

Actually, this case has several advantages:

1. activate repeat customers

2. lock in old customers and track consumption many times.

3. develop quickly by leveraging old customers.

4. lock in new customers and track consumption many times.

When the customer comes, give him socks first and guide him to say that there are new shelves and encourage try on.

While choosing clothes, the shopping guide said,

Mr. XX / madam, Hello, thank you for the first 50 customers. If you purchase the amount of 800 yuan today, you only need to add 1000 yuan to your total consumption today, which amounts to 1800 yuan. You can have your membership card in advance. You can come over any time later and enjoy the 20 percent off discount of our diamond VIP.

(the amount should be designed according to the specific profit structure of the product).

Statistics show that 50% of the customers who bought socks are buying other products in the store again.

。

How to make old customers easy to introduce new customers?

When the old Gu cellar purchase ends, tell him:

"Because you are our first 50 customers, and you are also our most loyal old customer. For you, such a distinguished guest, we have launched a" intimate friend happy delivery "activity. There are only 50 places. Now, we have won two gifts for your two friends. They are" a VIP membership card that can enjoy 10 percent off, and a gift of 1 20 yuan ".

You only need to leave your friend's phone number and name, and we will welcome him to receive it.

Please register. "