Sports Shoes Export Market Still Supports Shoe Industry

The export market still supports the shoe industry.

Although China and Vietnam are facing competition in the shoe industry, the Indonesian Footwear Association (Aprisindo) is confident that this year,

The export market will continue to grow.

The Indonesian Footwear Association predicts that the export of sports shoes will reach US $4 billion 700 million last year.

It is expected that the export of sports shoes will increase by 6.3% this year to 5 billion dollars. At present, 90% of the shoes exported are sports shoes.

A few days ago, Harry Jan do, chairman of the Indonesian Footwear Association Advisory Council, said that the increase in export volume of shoes production included the products of several new shoe factories that began operation last year. Harijanto

According to the Investment Co ordinating Agency (BKPM), investment in shoe production reached 4 trillion and 270 billion Shield last year, an increase of 136% over the same period last year.

Last year,

Of the total investment, 4 trillion shields are foreign investments, or 95% of the total investment in the footwear industry. The rest are domestic investments, and Harry Yan do not want to elaborate on the name of the company invested in the shoe industry. He told reporters only: "we have not yet obtained the data."

Last year, foreign investment enterprises in China, including Pou Yuen Indonesia from China, invested 26 million US dollars to build factories in Cianjur.

Pou Yuen Indonesia produces Adidas (Adidas) brand sports shoes in China and sets an annual export target of US $100 million.

In addition to producing shoes, the company also manufactures accessories for shoes wholesale market, such as mid sole, out sole and shoe upper.

Several other sports shoe factories that have been in operation for several years, such as Adis Dimension Foot Wear, which produces Nike (Nike) sports shoes, Specs Panatride Caraka company, Berca Sportindo company of production League (League) and Adidas Co., Ltd., which owns Adidas production license.

Harry Yan do, President of Adis Dimension Footwear, declined to comment on the competition for sports shoes in the domestic market. He said only that almost all the shoes produced by the company were exported.

This year, Adis Dimension Footwear plans to build a factory in the West claw horse plus Majalengka (Majalengka), with investments ranging from $50 million to $60 million.

At present, the company is located in Wan Dan Balaraja and West claw horse Lian Jia factory annual production of 32 million pairs of shoes.