Marketing Big Coffee Gathering Brand Jingdong Upgrade Marketing Tools

In recent days, Jingdong, Tencent, Unilever, Nelson and blue cursor have come together, and Jingdong has proposed remodeling digital marketing to stimulate users' interest in the face of consumption escalation.

At the meeting, the vice president of the Jingdong group and the Department of digital marketing

Yan Weipeng said that Jingdong and Tencent launched the "Beijing Teng plan" has successfully helped Unilever, SK-II, music and other brands to complete the precise directional marketing. After analyzing the consumers' attributes through Jingdong big data, and then putting these seeds users in the Tencent social network for target recognition, the brand can get the precise user group of geometric magnitude. And the brand's guidance to the audience under the social environment is also very effective. Finally, through the connection of the social platform, users can return to the electronic business platform to purchase, which has achieved the brand's broadcast and the growth of sales.

Susan, Unilever's interactive marketing director, said that for brands, how to integrate "products" and "effects" has always been a problem for brand people. With the help of Beijing Teng plan, this problem has been perfectly solved.

Jingdong precise positioning and Tencent social operation to link up consumers across the link, we are no longer limited to the known consumers, but also in the social scene to train consumers, so that marketing truly "product effect integration".

In this regard, the blue cursor group CTO Qi Yujie also agreed: "

It helps many brands to promote marketing, and Jingteng plan is a very good mode. Through data from Jingdong and Tencent, we can help brands find tens of millions of target groups, and traceability of all data can help brands to effectively enhance their goals.

As one of the most influential institutions in the field of data research, Del Levin, vice president of marketing optimization at Nielsen, believes that in the era of digital marketing 3, the most important thing is not how consumers change, but how advertisers catch their attention in the wake of the constant awakening of consumer awareness. Social media is undoubtedly the most effective way to help advertisers understand consumer preferences, and is also the best scenario to communicate effectively with consumers.

Speaking of the future development of Beijing Teng plan, Zhang Minyi, deputy general manager of Tencent's social advertising department, said: Jingdong and Tencent have jointly built an innovative ecosystem. The subsequent Tencent will get through the chain of data closed loop to the overall marketing service closed loop through systematic capability, bringing a burst of breakthroughs for brand marketing.

In addition, Yan Weipeng also introduced, at present

The plan has been fully product oriented. In June this year, Jingdong will officially launch the "Beijing Teng magic cube" to help more brands experience the benefits of Jingdong social digital marketing, and this innovative marketing mode will also bring about a revolutionary upgrading of brand marketing.