CHIC2016 Autumn Exhibition: Independent Design At That Time

In the background of "no business without fashion", building the "bridge" between retailers and designer brands is not only a new growth point of entity retail pursuit, but also a springboard for designer's brand entry into business.

In the past two years, Showroom and fashion show industry came into being and flourished. CHIC played a key role in it.

On the one hand, due to the overall economic slowdown and the rise of the electricity supplier, the traditional retail sales have caused a great impact. On the other hand, the upgrading of the middle class consumption has prompted retailers to pform and create new development paths in the new era, creating unprecedented business opportunities for many Chinese designers and cutting-edge brands.

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At the scene, the design power exhibition area was upgraded to the "design power buyer's exhibition area", and the industry signals released by the new changes firmly grasped the pulse of the times.

The "design force buyer's exhibition area" in the North login hall is a must for the two venues in the CHIC2016 autumn exhibition. The central part of the exhibition is CHIC SHOWS.

Publishing space.

In other words, a professional audience must undergo a shocking design baptism.

In this piece

The "territory", middle and high-end agents, professional buyers and other channel providers can butt the designer brand at zero distance.

Many channel traders said that the focus of the recent two years' exhibition was on the original design brand and tide brand.

When traditional channels try to pform and explore more business possibilities, the independent designer brand is regarded as a new golden boy.

47 exhibitors, 150 brands, a number of cocktail parties and theme parties, and 11 events, including 5 "fashion relay talks and original new product ordering", all made the "design force buyer's exhibition area" a fashion eye for CHIC2016 autumn show. The category includes Western style dress, men's jacket, art dress, street casual wear and so on.

Shan Zi's "ink Tu Yun" series presents a black and white art world; Jack One founder "Mr. jacket" Wan Liang and calligrapher Zhang Jun cross border cooperation in hand painted fashion jump out of routine; the clothing society's black modeling sense is cold and warm; the painted prints and embroidery techniques are lifelike; the dark street style of the track is favored by the tide buyers; Makino's wrinkle technology and special fabrics are called "the art masters are bold".

From black and white art, Chinese style, underground dark to fresh ladies, retro modern, brand style is all inclusive.

In the field of young designers, personalized brand manifesto and the widely distributed two-dimensional code also intuitively show that this is a free space to live in the present and design the future.

Most designers say that the favor of the market for independent design is bonus, but for the initial stage of the brand, the business resources in all aspects are the most rare and urgent demand.

In addition to orders, CHIC's support in the full range of business resources, such as industry chain resources, terminal channel providers and brand investment, is a long-term gain which they value more.

In the "design power buyers' exhibition area", there are design, music and attitude.

From focusing on original design to upgrading the design power exhibition area, CHIC is committed to creating a face-to-face docking platform, grafting resources such as channels, designs, brands, buyers and so on.

For example, the booth of the world's original design brand incubator trading platform butterfly news network has been "overcrowded".

The mode of high frequency ordering and online ordering not only attracts many professional audience to see the goods, but also becomes the object of many new designers seeking cooperation.